MALE FEMALE

Stuff users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.

ANNUAL HOUSEHOLD INCOME

AGE OF READERS

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

6%

17%14%

12%13%

27%

18-24 25-34 35-44 45-54 55-64 OVER 65

6%

15%

18%

23%

17%

14%

REGION OF READERS

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

BAY OF PLENTY

MANAWATU-WANGANUI

24%

18%

14%

9%

7%

5%

GENDER

55%45%

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16. SOURCE: NIELSEN ONLINE RATINGS MAY 2016.

STUFF KEY STATISTICS

185,382,000

56%DOMESTIC PAGE VIEWS PER MONTH

DOMESTIC REACH OF ACTIVE INTERNET USERS PER MONTH

,044,0002 UNIQUE AUDIENCE

NEW ZEALAND’SNEWS SITE1#

MEDIA KIT

MOBILE WEB ANDROID APP IPHONE APP TABLET445,351 96,946 108,092 43,173

1,749,189 709,263 716,048 417,283

DAILY UNIQUE VISITORS

DAILY UNIQUE VISITORS

DAILY UNIQUE VISITORS

DAILY UNIQUE VISITORS

DAILY PAGE VIEWS

DAILY PAGE VIEWS

DAILY PAGE VIEWS

DAILY PAGE VIEWS

STUFF MOBILE PLATFORMS

UNIQUE AUDIENCE STUFF SOCIAL

STUFF MULTIMEDIA

2,716,858AVERAGE WEEKLY VIDEO VIEWS

NZHERALD

NEWSHUB

MSN NEWS

MAIL ONLINE

TVNZ

2,044,000

1,704,000

647,000

516,000

508,000

430,000

365,905 OVER 11,000 131,000

FOLLOWERS

FOLLOWERSFOLLOWERS

SOURCES: NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16, ADOBE ANALYTICS FEB 16.

SOURCE: NIELSEN ONILNE RATINGS MONTHLY UNIQUE AUDIENCE, MAY 16.

OVER 80,000COMMENTS PER MONTH

NATIONAL

1,253,000

NO.1 NATIONAL NEWS SITE

MOTORING403,000

NO.1 MOTORING NEWS SITE

LIFESTYLE1,056,000

NO.1 LIFESTYLE NEWS SITE

TRAVEL793,000

NO.1 TRAVEL NEWS SITE

BUSINESS1,086,000

NO.1 BUSINESS NEWS SITE

ENTERTAINMENT992,000

NO.1 ENTERTAINMENT NEWS SITE

WORLD844,000

NO.1 WORLD NEWS SITETECHNOLOGY378,000

NO.1 TECHNOLOGY NEWS SITESPORT757,000

NO.1 SPORT NEWS SITESOURCE: NIELSEN ONLINE RATINGS APRIL 16

NZ’s NO.1 NEWS SITE

Monthly AudienceMonthly Audience

Monthly Audience

Monthly Audience Monthly Audience Monthly Audience

Monthly Audience

Monthly Audience Monthly Audience

BUSINESS

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

18-24 25-34 35-44 45-54 55-64 OVER 65

MALE FEMALE

ANNUAL HOUSEHOLD INCOME

AGE OF READERS

REGION OF READERS

GENDER

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

STUFF BUSINESS KEY STATISTICS

NEW ZEALAND’SBUSINESS NEWS SITE1#

MONTHLY AUDIENCE

Stuff Business Day is the leading Financial News & Information site in New Zealand. Business Day covers Industry news, Farming news, Market Data, Money and Small Business information.

6%

18%

14%11% 11%

27%

5%

17%18%

26%

19%

13%

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

BAY OF PLENTY

22%

20%

15%

8%

7%

5%

52%48%

1,086,000

MSNMONEY

NZHERALDBUSINESS

STUFFBUSINESS

1,086,000

706,000

194,000MONTHLYAUDIENCE

COMPARISON

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

FEMALEMALEGENDER

AGE OF READERS

MONTHLY AUDIENCE

ANNUAL HOUSEHOLD INCOME

REGION OF READERS

ENTERTAINMENTSTUFF ENTERTAINMENT

KEY STATISTICSStuff Entertainment is the leading Entertainment site in New Zealand, covering

Celebrities, Music news, TV, Books, Arts and Film news.

8%

18%

15%11% 10%

27%

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

BAY OF PLENTY

18%

21%

15%

10%

9%

6%

54%46%

992,000

18-24 25-34 35-44 45-54 55-64 OVER 65

4%

16%18%

28%

20%

13%

iTunesNZHERALDENTERTAINMENT

STUFFENTERTAINMENT

992,000

641,000

529,000 MONTHLYAUDIENCE

COMPARISON

NEW ZEALAND’SENTERTAINMENT NEWS SITE1#

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

MALE FEMALEGENDER

AGE OF READERS

MONTHLY AUDIENCE

ANNUAL HOUSEHOLD INCOME

REGION OF READERS

Stuff Motoring is the leading Motoring news site in New Zealand. The home for car enthusiasts, prospective buyers and everything driving related. The latest in rich

automotive content and reviews inspire and inform Stuff’s audience.

STUFF MOTORING KEY STATISTICS

MOTORING

WELLINGTON

CANTERBURY

AUCKLAND

WAIKATO

MANAWATU-WANGANUI

TARANAKI

19%

21%

12%

7%

12%

5%

40%60%

403,000

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

6%

18%

13%

10%

13%

28%

OVER 6555-6445-5418-24 35-4425-34

3%

16%

23%

27%

15%16%

NEW ZEALAND’SMOTORING NEWS SITE1#

STUFF MOTORING

NZ HERALD DRIVEN

TRADE ME MOTORS

555,000

403,000MONTHLYAUDIENCE

COMPARISON64,000

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

FEMALEMALEGENDER

AGE OF READERS

REGION OF READERS

ANNUAL HOUSEHOLD INCOME

MONTHLY AUDIENCE

Stuff National is the leading general news site in New Zealand. It features the key stories of the day from Stuff’s extensive roster of journalists the length of the country, from

Northland to Southland.

STUFF NATIONAL KEY STATISTICS

NATIONAL

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

BAY OF PLENTY

21%

20%

17%

9%

8%

5%

56%44%

1,253,000

18-24 25-34 35-44 45-54 55-64 OVER 65

4%

15%18%

26%

18%

13%

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

6%

18%

15%13%

11%

27%

NEW ZEALAND’SNATIONAL NEWS SITE1#

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

FEMALEMALEGENDER

AGE OF READERS

MONTHLY AUDIENCE

ANNUAL HOUSEHOLD INCOME

REGION OF READERS

STUFF SPORT KEY STATISTICS

Stuff Sport is the leading Sports site in New Zealand. This channel covers an array of sports news including Rugby, Rugby League, Cricket, Football, Golf, Basketball, Motorsport, Netball,

Tennis, Racing and more.

SPORT

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

OTAGO

17%

20%

19%

9%

8%

6%

45%55%

757,000

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

4%

18%

12% 11% 11%

34%

18-24 25-34 35-44 45-54 55-64 OVER 65

4%

15%16%

27%

16% 16%

MSNSPORTS

NZHERALDSPORT

STUFFSPORT

757,000

553,000

169,000MONTHLYAUDIENCE

COMPARISON

NEW ZEALAND’SSPORT NEWS SITE1#

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

FEMALEMALEGENDER

AGE OF READERS

MONTHLY AUDIENCE

ANNUAL HOUSEHOLD INCOME

REGION OF READERS

Stuff Technology is the leading Technology site in New Zealand, incorporating content from a wide range of topics from Social Media to Gadgets, Games and Digital Living.

STUFF TECHNOLOGY KEY STATISTICS

TECHNOLOGY

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

NORTHLAND

14%

18%

19%

7%

8%

5%

43%57%

378,000

18-24 25-34 35-44 45-54 55-64 OVER 65

4%

19%

23%

30%

11% 11%

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

5%

21%

11% 11% 11%

28%

PC WORLD

CNETSTUFFTECHNOLOGY

378,000

211,000148,000

MONTHLYAUDIENCE

COMPARISON

NEW ZEALAND’STECHNOLOGY NEWS SITE1#

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

FEMALEMALEGENDER

AGE OF READERS

MONTHLY AUDIENCE

ANNUAL HOUSEHOLD INCOME

REGION OF READERS

STUFF TRAVEL KEY STATISTICS

Stuff Travel is the leading Travel site in New Zealand, providing inspiration for Kiwis dreaming up their next big trip as well as tips and news to get the best out of their holiday.

TRAVEL

4%

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

HAWKES BAY

13%

23%

19%

8%

9%

55%45%

793,000

18-24 25-34 35-44 45-54 55-64 OVER 65

5%

16%17%

27%

17%16%

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

5%

16%

14%11% 13%

30%

NZHERALD TRAVEL

TRIP ADVISOR

STUFF TRAVEL

793,000

340,000332,000MONTHLY

AUDIENCECOMPARISON

NEW ZEALAND’STRAVEL NEWS SITE1#

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

FEMALEMALEGENDER

AGE OF READERS

MONTHLY AUDIENCE

ANNUAL HOUSEHOLD INCOME

REGION OF READERS

Stuff World features wide-ranging multimedia coverage from the most reputable news sources from around the world, including Australia, the South Pacific,

the Americas, Europe, Africa, Asia and the Middle East.

STUFF WORLD KEY STATISTICS

WORLD

AUCKLAND

CANTERBURY

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

BAY OF PLENTY

14%

20%

19%

9%

9%

5%

52%48%

844,000

18-24 25-34 35-44 45-54 55-64 OVER 65

3%

16% 18%

26%

18%

15%up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

5%

17%

13%12%

14%

27%

NEW ZEALAND’SWORLD NEWS SITE1#

NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.

FEMALEMALEGENDER

AGE OF READERS

MONTHLY AUDIENCE

ANNUAL HOUSEHOLD INCOME

REGION OF READERS

New Zealand’s leading Life & Style site, Stuff Life & Style covers Food & Wine, Fashion, Beauty, Wellbeing, Weddings and much more.

STUFF LIFE & STYLE KEY STATISTICS

LIFE & STYLE

CANTERBURY

AUCKLAND

WELLINGTON

WAIKATO

MANAWATU-WANGANUI

NORTHLAND

20%

19%

17%

10%

8%

4%

55%45%

1,056,000

18-24 25-34 35-44 45-54 55-64 OVER 65

4%

17% 18%

26%

16%14%

up to $20k

$20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

7%

17%15%

11% 11%

29%

MSNLIFESTYLE

NZHERALDLIFE & STYLE

STUFFLIFE & STYLE

1,056,000

616,000

199,000

MONTHLYAUDIENCE

COMPARISON

NEW ZEALAND’SLIFE & STYLE NEWS SITE1#