media kit - the canadian collection
DESCRIPTION
A Humber College post graduate public relations certificate assignment. The Canadian Collection An exclusive collaboration between Christian Louboutin and high-end Canadian retailer Holt Renfrew.TRANSCRIPT
!Holt Renfrew
50 Bloor Street West Toronto, ON M4W 1A1
(416) 922-2333
Attention: News/Assignment/Fashion/Lifestyle/Photo Editors
Media Alert: Holt Renfrew and Christian Louboutin Launch Canada
Collection
Toronto, Thursday, Nov. 11, 2010
What: Christian Louboutin and Holt Renfrew launch their snow boot collection. The collaboration is the newest stylish antidote to the frigid Canadian winter, available for a limited time. Who: Mark Derbyshire, president, Holt Renfrew Christian Louboutin, designer Shalom Harlow, model and spokesperson When: Monday, Nov. 13, 2010 noon Speech by Mark Derbyshire 12:05 p.m. Speech by Christian Louboutin 12:10 p.m. Appearance by Shalom Harlow 12:15 p.m. Where: Holt Renfrew – Bloor St. Flagship location 50 Bloor St. W. Toronto, Ont. M4W 1A1 (valet parking available on-site) Photo Opportunities - store, “Canada Collection” boots, VIPs, Shalom Harlow, displays
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For more information: Stephanie Fusco, media relations officer, Holt Renfrew,
416-922-2333 x 234
!Holt Renfrew
50 Bloor Street West Toronto, ON M4W 1A1 www.holtrenfrew.com
416-922-2333
NEWS RELEASE MEDIA CONTACT Stephanie Fusco Media Relations Officer 416-922-2333 ext. 234 [email protected] Date: Nov. 11, 2010
FASHIONISTAS PAINT THE TOWN RED Christian Louboutin unveils The Canadian Collection
TORONTO – Baby, itʼs cold outside. For the style elite, braving the Canadian
winter usually means huddling in front of a roaring fire, clutching summertime
stilettos. This year, embrace winter with superior Canadian style. Holt Renfrew
and Christian Louboutin have collaborated on The Canadian Collection, a line of
new snow boots. It will launch on Nov. 13, 2010.
“Canadian style kings and queens will finally have a fashionable way to combat
winter weather,” explained Mark Derbyshire, president, Holt Renfrew. “Weʼre
proud to associate Christian Louboutinʼs iconic red soles with the luxurious Holt
Renfrew brand!”
MORE
!FASHIONISTAS PAINT THE TOWN RED -page 2
The collection includes three styles of boots to be sold exclusively at Holt
Renfrew. Five years in the making, the collection uses patented new technology.
The womenʼs styles include a heeled and flat version, while the menʼs style is a
new take on an old classic. In a patriotic twist, the iconic red Louboutin sole will
be imprinted with the Canadian maple leaf.
“There is no need for snow boots to be ugly,” said Christian Louboutin, designer.
“For years I have seen Canadians traipsing about in those horrid sheepskin
boots. I am putting an end to that awful trend with this new collaboration.”
Canadian supermodel Shalom Harlow has signed on as the official
spokesperson. Pre-sales of The Canadian Collection, which can be viewed
online at www.thecanadiancollection.ca, have exceeded expectations.
Holt Renfrew is a Canadian-owned retailer of luxury fashion goods. Founded in
1837, it has annual revenues upwards of $600 million. Holt Renfrew has 11
locations in Canada, with four located in the GTA. The company can be found
online at www.holtrenfrew.com
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!Holt Renfrew
50 Bloor Street West Toronto, ON M4W 1A1 www.holtrenfrew.com
416-922-2333
FACT SHEET MEDIA CONTACT Stephanie Fusco Media Relations Officer 416-922-2333 ext. 234 [email protected]
THE CANADIAN COLLECTION All-Canadian Features:
- 100 per cent waterproof exterior made of WeatherLuxe!, an exclusive waterproof leather
- Inner lining of Canadian white fox fur to keep feet warm - Patented PerfectTread! technology helps boots grip slippery ice and
snow - The Canadian maple leaf imprint with Louboutin logo inset will leave an
imprint on the snow Price Point - The boots in The Canadian Collection retail between $1,500 and $2,000. Retail Locations
- The Canadian Collection will be sold exclusively at Holt Renfrew boutiques in Canada
- Holt Renfrew has four stores in the Greater Toronto Area: Yorkdale, Sherway Gardens, Bloor St. (Flagship) and Vaughan
- Holt Renfrew also has stores in Calgary, Edmonton, Montreal, Ottawa, Quebec City, Vancouver and Winnipeg
- This collection will not ship outside of Canada under any circumstance to maintain its exclusively Canadian nature
Target Market
- The boots are aimed at fashionable women and men, ages of 19 to 55 - The target market falls within Holt Renfrewʼs typical audience
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THE CANADIAN COLLECTION – page 2 Style Guide - All of the styles in The Canadian Collection are named after famous Canadians Style Style Features Price
Harlow
- 4cm heel - WeatherLuxe!exterior, covered in pony
hair - Available in black, red, leopard print,
studded - Iconic red PerfectTread! sole - Pull-on styling - Available in womenʼs sizes 6-13
$2000
Celine
- Classic flat boot style - WeatherLuxe!exterior, covered in pony
hair - Available in black, red, leopard print,
studded - Iconic red PerfectTread! sole - Pull-on styling - Available in womenʼs sizes 6-13
$1,500
Reynolds
- Classic boot style - Mid-calf or ankle height - 0.5” heel!- Choice of brown or black
WeatherLuxe!exterior!- Iconic red PerfectTread! sole!- Pull-on styling!- Available in menʼs sizes 8-13!
$1,500
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Monday, Nov. 13, 2010
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Holt Renfrew 50 Bloor Street West
Toronto, ON M4W 1A1 www.holtrenfrew.com
416-922-2333
BACKGROUNDER MEDIA CONTACT Stephanie Fusco Media Relations Officer 416-922-2333 ext. 234 [email protected]
THE FASHIONISTAʼS GUIDE TO CANADIAN WINTER The temperatures are starting to dip below zero. Skirts require tights; pumps are
closed-toe, and your pedicure goes unnoticed. Whatʼs a fashionable girl to do?
Keep reading for this seasonʼs guide to surviving the Canadian winter in a
fashionable way.
Layers, Layers, Layers
The easiest way to warm up and stay comfortable is layer your favourite pieces
of clothing. Stay cozy by starting with a camisole, like Hanky Pankyʼs signature
stretch lace, and layering a distressed tee (try one from Vince) on top. Finish
your look with leggings and a long cardigan. Donʼt forget to top it all off with a
warm winter jacket. Burberryʼs toggle coat goes the distance, while Canada
Goose bombers are always on trend.
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THE FASHIONISTAʼS GUIDE TO CANADIAN WINTER – page 2
Keep Warm, Look Hot
Any exposed skin is subject to frostbite in the frigid Canadian winter, especially
when youʼre heading to a night on the town in subzero temperatures. However,
winter layers can add bulk if youʼre not careful. Thatʼs why weʼre super-thankful
for Spanx Tight-End tights. The durable, wind-shielding tights have slimming
qualities to ensure you look your best while baring your stems.
Beyond Hats and Mittens
The smallest parts can get the coldest quickest. Give them some TLC by
covering them in cashmere and investing in a good hand cream, such as Laura
Mercierʼs. Burberryʼs signature earmuffs, scarf and mitts will keep you
comfortable and fashionable. Want the ultimate Canadian winter treat? Check
out Christian Louboutin and Holt Renfrewʼs new venture, The Canadian
Collection. These snow boots, certified 100 per cent waterproof and lined in
Canadian white fox fur, will keep your feet warm, dry and feeling luxurious.
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Monday, Nov. 13, 2010
Holt Renfrew 50 Bloor Street West, Toronto, ON M4W 1A1
WINTER LUXURY LOOKS BEYOND THE EXTERIOR Canadian luxury retailer Holt Renfrew has teamed up with famed shoe designer
Christian Louboutin on The Canadian Collection. Created for Canadian winter
conditions, the luxurious snow boots have a WeatherLuxe! exterior, white fox
lining and PerfectTread! technology. The line of stylish boots will be available
starting Nov. 13, 2010.
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Nov. 13, 2010 Stephanie Fusco Media Relations Officer 416-922-2333 ext. 234 [email protected]
Holt Renfrew 50 Bloor Street West, Toronto, ON M4W 1A1
STEPPING OUT IN STYLE Canadian supermodel and spokesperson for The Canadian Collection, Shalom
Harlow, sets the trend with her namesake boot. Created for Canadian winter
conditions, the luxurious snow boots have a WeatherLuxe! exterior, white fox
lining and PerfectTread! technology. The line of stylish boots will be available
starting Nov. 13, 2010 at Holt Renfrew.
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Nov. 13, 2010 Stephanie Fusco Media Relations Officer 416-922-2333 ext. 234 [email protected]