media kit - whisky...february 2020 2020 whisky.de gmbh co. kg 1 biggest german content site for...

February 2020 © 2020 Whisky.de GmbH & Co. KG 1

Biggest German content site for Whisky with photos, bottles, ratings and forum

MEDIA KIT

Leading German Whisky Platform with 5 m.

unique users per year

Leading German Whisky Video Blog

with over 32 m. views


OUR SUCCESS STORY

Theresia LueningFounder

The Whisky Store

Ben Lueningleading Whisky.de

in second generation

Horst LueningWhisky-Expert

Keeper of the Quaich

1993 Foundation of The Whisky Store1994 One of the first companies on the internet2006 Honoured with the Young Business Award

2007 First Tasting Video2008 Print Catalogue open for advertising2010 The Whisky Store turns into Whisky.de

2013 Extension to Whisky.com2016 First Video Livestream2016 Ben Lüning becomes second generation CEO


WHAT MAKES US SPECIAL

Wide range of international Whiskies in our online shop

Growing company, reach and community

since 1994

Largest German Whisky-Video-Blog with 2.300 videos,

52.000 subscribers and 34 m. views

Intensive, international industry contacts provide

constantly growing website content

Active, moderated Whisky-community with

30.000 users, 200.000 reviews and

500.000 posts

1993 Theresia Luening laid the foundation for today‘s success

as a market leader as one of the first online retailers

Whisky.de has one of the widest reaches and best

Google-Rankings

2019 we generated a Whisky Revenue

of 25 m. €


BEST PLACEMENT

In the course of 25 years on the internet we have beco-

me the leading address in the German Whisky scene with

the help of our customers and community.

For the search term Whisky we rank before Wikipedia

on Google (status Nov. 2019).

Whisky.de90 m. page views p.a.Germany‘s No. 1

Whisky.comInternational genericTop-Domain

Global potential: Grow internationally with us!

YouTubeExpert channels100.000 YouTube subscribers

3.800 Videos in German and English with altogether 46 m. impressions.

Facebook/Instagram11.000/5.200 followersDaily feeds

Profit from our regular product pre-sentations.

Content is KingThousands of individual pagesTens of thousands of photos

Your ad becomes visible, since we are excellently found on Google.

Whisky-Database23.000 bottles from over 500 distilleries with 200.000 reviews

Our community is constantly exten-ding the largest German bottle and distillery database.

Forum/Community200.000 posts30.000 registered users

Since 1998 we are maintaining our ever-growing Whisky-community.

Since 1994 strongest page for Whisky- trade and knowledge exchange.6,6 m. page views/month


Superbanner

Size 1200 to 1900 x 120 pixelsDuration 7 daysEvaluation includedVisibility - on 3 pages

(Information/Forum/Whisky-DB) - visible for 3 clicks*

Price 450,00 €

Rectangle

Size 378 x 248 to 500 pixelsDuration 7 daysEvaluation includedVisibility - on 3 pages

(Information/Forum/Whisky-DB) - visible for 3 clicks*

Price 300,00 €

* After three page views the banner is hidden, in order to not irritate the visitor. You design the creatives according to your vision.

SUPERBANNER AND RECTANGLE

All Eyes on You!

„A picture is worth a thousand words“! Place your advertising banner on our website and your brand on the top.

Superbanner1200 to 1900 x 120 pixels

Rectangle378 x 248

to 500 pixels


SLIDER

Take the Centre Stage on our Homepage!

Slider1100 x 343 pixels

Slider

Size 1100 x 343 pixelsDuration 7 daysEvaluation includedVisibility - on ‘Information‘ page

- visible for 6 secondsPrice 850,00 € (with reservations)


SHOP IN SHOPCATEGORY

Category-Page

Included - creation and incorporation of the picture- composition of the text- incorporation of your products

Duration according to your marketing campaign

Preis 400,00 €

Your Shop-Category

Make use of the option of your own shop-category. It will appear next to our own shop-categories.

In line with your marketing campaign (Superbanner, Slider, Teaser, … ), we create an individual category page for you.

A picture and a descriptive text prelude your page, followed by your bottlings with a buy-button.


SHOP TEASER

Reach your Customers directly via the Shop

Gain attention for your bottlings in our online shop.

Place a Teaser directly on our shop-homepage!

Shop-Teaser

Size 523 x 411 pixelsDuration 7 daysEvaluation includedVisibility - Homepage Shop

- long-termPrice 850,00 € (with reservations)


E-MAILNEWSLETTER

Newsletter Activation at Whisky.de

Be part of our next mailing! The e-mail newsletters are sent out weekly on the topics Special Offers, Novelties and News, Specialties und Videos. We also send out a Daily Newsletter featuring individual novelties and specialties.

Newsletter Subscribers Price Opening RateSpecial Offers 67.000 by agreement 85%Specialties 67.000 600,00 € 90%Noventies and News 60.000 600,00 € 95%Video 26.000 250,00 € 85%Daily Mail* 3.000 by agreement

*via Telegram, Mail & Notify


Pot Still Fettercairn

Herbst 2019 - Sommer 2020

Ihr besonderer Whisky-Kata

log

Since the year 2000, we provide our special free of charge Whisky- catalogue. There is a print version with 100.000 mailed copies and a PDF-version with 20.000 downloads per year.

The catalogue has established itself as a standard reference in Whisky trade.

Use the moment of purchase and become visible for the consumer with your advertisement.

The Whisky.de-Catalogue

Price: 3.200,00 € per page

Format1/1 pagewidth: 210mmheight: 297mm(3mm trimm)CMYK colour spaceonly whole pages

CATALOGUEADVERTISEMENT


Use our strong video presence!

With 34 m. views we are managing Germany‘s biggest Whisky Video Channel.

- more than 2.300 videos on Whisky.de with 52.400 YouTube subscribers

- over 1.500 videos on Whisky.com with 54.900 YouTube subscribers

Profit from our wide reach!

Tasting Videos (DE/EN)

Ben or Horst Luening taste your bottling (approx. 10 minutes). The video is published on our YouTube channels as well as our Online-Shop.

Price 450,00 €

Distillery Video - Package (DE/EN)

Distillery visit video and interview on site including marketing-package. Ben Luening will visit you with his film crew.

Price 3.600,00 €

YOUTUBEVIDEOS

Ask for our detailed portfolio.

https://youtu.be/pe2THPCnSZMhttps://youtu.be/bIzI32xPsig


Go live with us!

Horst and Ben Luening taste your Whiskies with viewers in a YouTube-Live-Tasting.Beforehand, viewers have the possibility to purchase these Whiskies in Tasting-Sets of different sizes.

Ask for our detailed portfolio.

Included in the Marketing Package:

Video Announcement (DE/EN) publication of video announcement in both languages on Youtube (approx. 4 weeks before Live-Tasting)

Sale of Live-Event-Sets preparartion and sale of Event-Sets different sizes (0,7l + minis)presale approx. 4 weeks before Live-Tasting

Activation on Whisky.de Slider on our Homepage Teaser on our Shop-HomepageNewsletter-MailingSocial-Media-Posts

LIVE TASTINGYOUTUBE

SHOP

SHOP

Price 3.600,00 €

https://youtu.be/O4UUFbJZnYM


You have special requests or ideas?

Together, we will develop a suitable marketing strategy based on existing and new measures to promote the turnover and publicity of your products.

Bundles, Give Aways, thematic videos, ...

Talk to us!

ROOMFOR IDEAS


Contact Person Melanie HuberPurchasing Assistant

Whisky.de GmbH & Co. KGAm Grundwassersee 482402 Seeshaupt, Germany

[email protected] Tel.: +49-8801-30 20 006 Fax: +49-8801-26 37

Online measures are carried out short termed, according to commissioning.Advertisements in the printed catalogue need a lead time of several months. For technical reasons, the total number of advertisements in the catalogue and on the Webseite can be limited.

Icons made by Freepik, Appzgear and SimpleIcon from www.flaticon.com were used for the design of this media kit.

CONTACT

media kit - whisky...february 2020 2020 whisky.de gmbh co. kg 1 biggest german content site for...

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