WOMEN VETERANS

ROCK!

MEDIA KIT

E N G A G I N G A N D E M P O W E R I N G A M E R I C A ’ S M I L I T A R Y W O M E N & M I L I T A R Y F A M I L I E S

Military Outreach, Marketing & Communications With Us

7782 Crittenden Street

P.O. Box 27774

Philadelphia, PA 19118-0774

Deborah Harmon-PughPresident & National Campaign Chair

Tel. (215)-836-4262

Info@WomenVetsRock.org

www.WomenVetsRock.org

2020Town Hall Tour

It’s A Countdown Celebration To Our 10th Anniversary All-Star Events & Gala

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IntroductionWe Are A Coalition Of Women Veteran Organizations And Women Advocacy Organizations Supporting Today’s Military Women & Military Families. We Are: Women Veterans, Active Duty, Reservists, National Guard, ROTC, Military Spouses & Military Moms.

Women Veterans ROCK ! Media K i t | 3

We Achieve More By Working Together As A Team And As A Cohesive National Community.

Women Veterans ROCK is a vibrant and diverse national community of military women. Our national network is built on a strong foundation of engaging and empowering Women Veterans and Cadet Girls in Military Families. We are the fastest growing military outreach community of its kind. We are uniquely positioned and directly linked to the core of today ’s new communities of Women Veterans, Military Millennials and Military Families.

January 2019 marked the launch and official countdown to The Women Veterans ROCK 10th Anniversary Celebration Series of Events and 2020 Town Hall Tour. We will continue to convene communities of Women Veterans to celebrate and participate in an exciting 18 month-long season of celebration. Our mission is connecting today ’s Women Veterans to vital resources, networks, organizations and exciting post-military opportunities.

- Deborah Harmon-Pugh, National Campaign Chair

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Women Veterans ROCK! Is A Compelling National Voice In The Women Veterans Community. We Are A Unique Pipeline To

The Fastest Growing Segment of America’s Veteran Community - Women Veterans & Military Families.

The Women Veterans ROCK 2020 Town Hall Tour Series features our signature “Women Veterans C-Suite Collection of Conversations On College Campuses (c). “ We present expertise in post-military careers in: Civic Engagement, Corporate & STEM Careers; Community Nonprofits; Tips & Techniques for Successful Transitions to Civilian Life.

The Women Veterans ROCK 10th Anniversary Celebration Series of Events and 2020 Town Hall Tour will be hosted at colleges; universities; veteran service organizations; and military

facilities throughout the Mid-Atlantic Region of the United States. The countdown celebration series begins January 2019 through June 2020.

Our partners and sponsors are Military Friendly Organizations dedicated to the Diversity & Inclusion of America’s Women Veterans and Military Family Members.

Employers, Recruiters, Colleges & Universities, Retailers, Service Providers and Vendors are invited to Join The Campaign ... Join The Community ... Join The Celebration!

Women Veterans Town Hall TourTh

e

Source: Women’s Bureau , U.S. Department of Labor, 2013; Pew Research Center, 2017.

Women Veterans ROCK ! Media K i t | 5

Women’s Bureau 2013 U.S. Department of Labor

Women Veterans Are The Fastest Growing Segment of The Veteran Community. About 2.2 Million of

The Nation’s Nearly 22 million Veterans Are Women. This Number Is Projected To Increase To

2.4 Million By Year 2020.

The Greater Philadelphia Urban Affairs Coalition’s Financial Advancement Network for Military Families.

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Serving and/or Referring Over 1,550 Women Veterans per year; impacting Over 10,000 Families Since 2010.

Appointed Board Member of The Philadelphia Veterans Multi-ServiceServing Greater Philadelphia Region

The Martin Luther King, Jr. Service Award Honoree by Alpha Kappa Alpha Sorority - Omega Omega Chapter.

Recipient of The Susan G. Komen “Women’s Champion Award” for Service To Military Millenial Women.

Veterans Day Award Honoree of “The Vetty Award” of Washington, DC.

Community Partner with The National Guard of The District of Columbia MWR, Supporting 10,000 Military Families.

Women Veterans ROCK! Launched the JROTC STEM Civic Leadership Education Program for Cadet Girls.

Named National Allied Organization with Drexel University’s Vision 2020 – The National Women’s Equality Initiative Across All 50 States.

Black History Month Recognition for Contributions to America’s Vision 2020 National Women’s Equality Initiative.

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Our Impact & Influence

“Today’s Military Women

Are Diverse Consumers With Unique

Comsumer Habits.” - Deborah Harmon-Pugh, National Campaign Chair

From Left: Theresa Hastings (US Army Veteran), Lynn H. Yeakel (Founder of Vision 2020), and

Deborah Harmon-Pugh (National Campaign Chair)

Women Veterans ROCK ! Media K i t | 7

We have 25,000+ unique website users

National Network of 25,000+ Military Women & Families

We have nearly 500,000 page views

25,000+ Military Women & Families On

Social Media

Podcast, Interviews, Commentary, Resources &

Information Forums

Partners With Colleges and Universities

Nationwide

Consists of 200+ Coalition Partners

We reach 5,500+ readers every month

Seven Signature Programs for Outreach, Education & Advocacy

Website Users

Our Network

Page Views

DIGITAL COMMUNICATIONS

Social Media Community

Our Partners

Newsletter

Our Programs

Our Reach Across The United StatesAL, CA, DC, DE, FL, GA, IL, IN, KY, LA, MS, NY, OH, PA, TN, TX, VA, WV,

SOCIAL, MEDIA, COMMUNITY OUTREACH

“We Produce Digital Content For Subscription To Military Friendly

Organizations.”

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The leaderboard sits prominently at the top of the home page and gets terrif ic visibility. Rate: $1,000/month.

Leaderboard728x90 pixels

Standard rectangle ads are featured throughout our website. Rate: $500/month.

660x423 pixelsRectangle

Our newsletter reaches 25,000+ people, giving advertisers an additional, direct way to reach our most loyal readers. Rate: $300/month.

600x111 pixelsDigital Newsletter

You provide the story, we provide the platform. Publish a 500-700 word post with a lead image. Rate: $800/month.

660x423 pixelsSponsored Guest Post

Includes sponsored posts from @WomenVeteransRock’s Facebook page and Group @NewRanksNation , reach-ing 10,000+ followers*. Image optional. Rate: $300 @ 3 post minimum; w/ graphic.

Facebook Posts

Includes sponsored tweets from @WomenVetsRock’s Twitter account, reaching 10,000+ followers*. Optional im-age included, within 140 character limit. Rate: $300 @ 3 post minimum; w/ graphic.

Twitter Package

Includes sponsored posts from @WomenVetsRock’s Instagram account. Optional multiple images for a single post and/or video up to 60 seconds long. Rate: $300 @ 3 post minimum; w/ graphic.

Instagram

Includes sponsored post from @Women Veterans Rock’s LinkedIn account, reaching 1,000+ followers. Optional im-age included, within 1,300 character limit. Rate: $300 @ 3 post minimum; w/ graphic.

LinkedIn

*Including national affiliate network

Advertising & SponsorshipMilitary Outreach, Marketing & Communications With Us

Women Veterans ROCK ! Media K i t | 92019-2020 Sponsor Rates & Plans Are Available

Icons made by Freepik and Prettycons

Winter Coat Drive For Military Families

STEM Training for ROTC Cadets &

Transitioning Vets

Conversations On Campus:Transitions To STEM Careers

The 2020Town Hall

Tour

Back To School Sneaker Drive

For Military Kids

The Women Veterans 2020 Delegation

Health & Wellness Forums For

Military Families

“Our 2020 Town Hall Tour Continues Our

Commitment To Engaging &

Empowering America’s

Women Veterans & Military Families”

2020Town Hall Tour

It’s A Countdown Celebration To Our 10th Anniversary All-Star Events & Gala

Women Veterans ROCK!We’re Building Bridges

Into Diverse Military Communities

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ProfileWomen Veterans & Military Familes

AGE

EDUCATION

MILITARY FAMILIESAlmost 84 percent of women veterans are of working age (17-64 years). (2013)

The percentage of working-age women with children under 18 years old increased with age until 44 years. (2013)

Source: Women’s Bureau U.S. Depatment of Labor 2013; LinkedIn 2017; Forbes 2018

More women veterans completed some college compared to non-veterans of either gender. (2013)

WORKFORCEHighly compatible industries for today’s Transitioning Veterans. (2017)

VETERANSTRANSFERABLE

SKILLSDetail OrientedTeam Leaders

Problem SolvingDependable

Government / Education / Nonprofit

Veterans on LinkedIn, By Industry

20%

14%

10%

10%

9%

8%

6%

Aerospace / Auto / Transportation

Professional Services

Retail & Consumer Products

Technology / Software

Healthcare & Pharmaceutical

Financial Services & Insurance

*Excludes current service members

Women Veterans ROCK ! Media K i t | 11

“Military Millennials Place A High Priority On Innovation & Creativity

In The Workplace. They Are A Diverse & Connected Generation.”

Women Veterans AreDecision Makers

Advertiser/Sponsor RequestEmail Your Advertiser / Sponsor Request To: Info@WomenVetsRock.org

Your Name:

Women Veterans ROCK!National Affiliate Network

National Enduring Partnerships

Organization Name:

Email: Phone:

Are you interested in Advertising or Sponsorship?

Event? / Sponsor Level?

Sponsors of The Women Veterans ROCK! Campaign