LinkedIn Competitive Landscape Series: FT & TelegraphWill Scott – UK Account ManagerJonathan Bradford – Strategic Account Manager

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Q4 Q4

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Social Media Landscape series : Session program

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Disclaimer

This deck is indented to:

• Provide an overview of social / media platforms

• Provide an overview of their current product offering

• Many products in this space are in Beta and so subject to rapid change

• Engagement rates and costs for many platforms aren't publicly available however guidelines based on public information have been included as guidelines only

• An effort has been made to ensure the material is impartial

• This deck is not intended as a LinkedIn vs. other platform sales story

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Learning Objectives

Overview of functionality and consumer use cases

Details of commercial offerings

Examples of how leading brands are embracing these platforms

Upscale sales team knowledge of other social platforms

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Quick UK Stats

884kMonthly digital users

63kAverage daily visitors

16kDaily mobile app users

86%Of visits are made on

desktop

2.7UK Av Visits per Visitor

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53.4%46.6%

Demographics

9%

17%

14%

17%

43%

29.1%

18.9%13.8%

19.4%

18.7%

77.0%

12.0%

8.0%3.0%

86.0%

14.0%

£

ABC1

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Product Info - Targeting

Registration data

User preference data

FT.com behaviour

FT group behaviour (howtospendit.com, IC, The Banker)

Behaviour of WWW

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Product Suite

Print Digital Subscriptions

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Site Basics

300x600

Search Sponsor

728x90

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Online Display

Rates from $65 - $135 CPM

Half page, MPU, overlay, takeovers/crawlers

Online display, runs across the site

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Sponsorships

24 Hour and Weekly Roadblocks

Targeted by Geo and site positioning

Rates from $2,500 - $40,000 per day

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Mobile & Tablet

How To Spend It…Magazine style app, rates

from $18-60k/month

iPhone rates - $30-35 CPMiPad rates - $45-56/fortnight

iPhone – 300x50 & Full pgiPad – MPU, Halfpage, Full

page, Gallery

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Example

Barclays Corporate

Barclays aiming to demonstrate their new brand identity in recession

Partnered with FT to produce a custom series looking at UK economy

Cross platform publications and advertising

Results – increased brand exposure, rise in recognition of Barclays as a leader in corporate banking

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Quick UK Stats

103MMonthly online page

views

8.2MMonthly unique

visitors 1.2MMonthly mobile users

74%Of visits are made on

desktop

1.9UK Av Visits per Visitor

18

56%

44.0%

Demographics

7%

17%

14%

21%

40%

22.8%

19.3%

16.6%

17.8%

23.6%

72.8%

15.2%

7.9%4.1%

74.0%

26.0%

£

ABC1

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Targeting

The Telegraph.co.uk aim to create a complete profile of the audience using the following…

• Registration data (post code, business position, job responsibility, industry)

• Telegraph.co.uk section

• Behaviour on WWW

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Standard Display

Online display runs across the full site

Products include half-pages, MPUs & leaderboards

Standard rates range from £8-£24 CPM

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High Impact

Sold on a tenancy basis, from £2k/month

Primarily targeted based on site context, allowing a

brand to ‘take over’

Highly targeted, impactful & contextual advertising

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Sponsorships

Offers the brands a chance to own a topic on the site

Telegraph act as a partner, offering tailored content

curation and editorial expertise

Cross-platform product, from £15,000 per month

excluding CPMs

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iPad & Mobile

iPad sold on tenancy, starting from £10k/Month

iPhone on CPM, 15-20% more than desktop

Targeted by section & geo of user

Dynamic, full page interstital ads across all

mobile platforms

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Examples

John Lewis & MGOMD

Telegraph Sponsored Section

95% increase in opinion that John Lewis was the first or only shop for home interiors

55% increase in Telegraph readers who consider JL to be the market leader for the home

Source : Market Evolution

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Links to Learn More

FT Case Studies - http://goo.gl/kIoHo Digital Ad Guide - http://goo.gl/eUXdX

Telegraph Audience - http://goo.gl/9Sr1X The Telegraph Brand - http://goo.gl/q5lry Case Studies - http://goo.gl/OwJUR