media landscape updater 2011
TRANSCRIPT
MEDIA LANDSCAPE UPDATER
by
AGENDA1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising8. Inspiration Point
MEDIA SNAPSHOT
• Landscape• Media shares• Biggest players• Sectors
LANDSCAPE
After 3Q of 2011 is stronger than 2010 by average 5%. In September marketers invested only 1% more in comparison to September 2010. Estimations for the further months are rather pessimistic.
Source: Kantar Media, ratecard expenditures
1 2 3 4 5 6 7 8 9 10 11 120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000 1
,104
,630
,695
1,2
67,8
67,8
46
1,7
95,4
66,0
91
1,7
49,5
57,8
07
1,9
32,3
77,6
62
1,7
23,0
87,0
25
1,1
67,4
87,6
54
1,1
50,9
98,7
83
1,9
02,1
18,7
15
2,2
91,8
03,6
03
2,3
10,5
70,4
80
1,9
65,8
40,5
48
1,2
96,0
99,9
97
1,5
50,2
91,2
52
2,2
52,3
90,9
12
1,7
02,3
35,5
99
2,4
18,1
17,3
33
2,2
08,7
33,4
40
1,4
75,9
02,1
29
1,3
55,3
38,0
94
2,2
39,5
36,6
76
2,6
81,5
84,9
49
2,5
01,3
04,1
60
2,0
50,9
58,4
24
1,3
78,8
56,6
06
1,5
68,2
10,9
22
2,3
19,6
15,3
64
2,2
26,3
32,2
70
2,4
34,4
11,4
24
2,2
30,6
62,5
00
1,5
19,5
85,9
66
1,3
96,9
82,6
51
2,2
68,1
05,2
66
2009 2010 2011
MEDIA REVENUES YTD TOTAL
TV is the strongest medium with share on the level of 59%, however recently we observe low dynamic of TV investments. Radio notes the highest increase of expenditures (32%). Investments for Cinema, Outdoor and Newspapers are on the stable level.
Source: Kantar Media, ratecard expenditures
Cinema
Outdoor
Newspapers
Magazines
Radio
Television
1,000,000,000 3,000,000,000 5,000,000,000 7,000,000,000 9,000,000,000 11,000,000,000Cinema Outdoor Newspapers Magazines Radio Television
Jan-Sep 2009 288798144 930572929 1351969580 1742717127 1501158648 7978375850
Jan-Sep 2010 453466139 881688111 1321832035 1785721458 1740743484 10315294205
Jan-Sep 2011 471891231 926365307 1344014891 2033145377 2289352336 10277993827
Jan-Sep 2011Jan-Sep 2010Jan-Sep 2009
20 BIGGEST PLAYERS YTD TOTAL
By the end of 3Q of 2010, half of biggest advertisers decreased their media investments. The biggest drop in terms of RC expenditures was noted by Unilever and Henkel. The biggest increase of expenditures noted by Lidl and Aflofarm.
Source: Kantar Media
SECTORS YTD TOTAL
For the last three years top 3 sectors are: food, medicines and telecoms.
Source: Kantar Media
2009
2010
Jan - Sep 2011
0%
20%
40%
60%
80%
100%
14%15%
13%
9%11%
12%
14% 13%
12%
10%10%
9%
8%8%
8%
7%6%
7%
7%7%
7%
8%7%
7%
6%6%
6%
5%5%
5%
4%4%
4%
COMPUTER & AUDIO VIDEO
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
CLOTHING & ACCESSORIES
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
TRAVEL / TOURISM / HOTELS & RESTAURANTS
LEISURE
BEVERAGES & ALCOHOLS
AUTOMOTIVE
MEDIA, BOOKS, CDs AND DVDs
OTHERS
FINANCIAL
RETAIL
HYGIENE & BEAUTY CARE
TELECOMS
PHARMACEUTICAL PRODUCTS, MEDICINE
FOOD
TV ADVERTISING• Average Time Viewed• All time viewing• Commercial impact• Minutes sold• Nice to know• How do we monitor TV?
AVERAGE TIME VIEWED
Source: AGB Research Nielsen
Average Time Viewed (in minutes) is on the same level as in previous year. ATV is lower during the summer months what reflects traditional seasonality on Polish media market.
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51100
120
140
160
180
200
220
240
260
280
300
2010 2011
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%All 16-49
TVP1
TVP2
Polsat
TVN
TVP thematic (7)
Polsat thematic (11)
TVN thematic (10)
AtMedia (52)
Discovery (8)
TVP3
TV4
TVN7
other cab/sat
ALL TIME VIEVING
We can observe rise of shares of mainstream channels - TVN and Polsat. At the same time thematic channels shares fall.
Source: AGB Research NielsenTVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport ExtraTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy Central, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal , Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 510%
5%
10%
15%
20%
25%
30%
All 16-49 TVP1
TVP2
Polsat
TVN
TVP thematic (7)
Polsat thematic (11)
TVN thematic (10)
AtMedia (49)
Discovery (7)
TVP3
TV4
TVN7
SHARE OF MARKET
TVN and Polsat have the highest share among TV market. At Media is between TVP1 and TVP2 – both are mainstream channels.
Source: AGB Research Nielsen
TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport ExtraTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy Central, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal , Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam ,
SECONDS SOLD
Source: AGB Research Nielsen
Week 42– highest sell out ever – 6,2 million seconds sold. The reason is progressing fragmentation of TV market (new thematic channels are being launched and monitored – e.g. Polo TV, Rodin TV and SCIFI Universal)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Advertising Seconds sold - total market
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
In 2011 TVP (TVP1 & TVP2) opened more inventory, than in previous years. It exceeded several times 180 000 seconds per week.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000Advertising Seconds sold - TVP
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
TVN keeps similar level as in previous years.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
20,000
40,000
60,000
80,000
100,000
120,000
Advertising Seconds sold - TVN
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
Polsat increased their inventory to the sell out limit (which is 12 minutes per hour).
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Advertising Seconds Sold - Polsat
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
At Media as a broker modifies their portfolio each year. Currently It is about 3,4 million seconds per week
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Advertising Seconds Sold - AT Media
2006 2007 2008 2009 2010 2011
TV – NICE TO KNOW
TV NEWS PROGRAMS LOOSE THE AUDIENCE?
According to Rzeczpospolita TV news programs loose the audience for Internet.
In October „Fakty”, „Wiadomości” and „Teleexpress” lost the most in comparison to October 2010. „Fakty”: -7%, „Wiadomości”: - 10%, „Teleexpress”: - 9%
The most stable news programs are: „Wydarzenia” in Polsat and „Panorama” in TVP2
TELEMETRY – HOW DO WE MONITOR TV?
Source: AGB Research Nielsen
Telemetry - a technology that allows remote measurement of TV audience ratings.
Arianna - software used to process and display telemetric data. It enables a wide range of analyses (e.g. analyze of frequency, market shares, costs)
Currently there are 2 companies in the market that specialize in audience ratings measurement:
TELEMETRY
Source: AGB Research Nielsen
TNS OBOP- research institute providing data to Polish Television (TVP); their contract expires on 31.12.2011
Nielsen Audience Measurement- research institute providing uniform (homogeneous) data to almost entire market. Every TV station, media houses, advertisers, media auditors use it. From 1.01.2012 also TVP is going to use Nielsen’s data.
NIELSEN POLAND
Source: AGB Research Nielsen
In Poland television audience is measured since 1996. The number of panelists increased since 1996 from 1231 households to almost 1800 in 2011. In total- 4500 people, aged 4+.
Increasing amount of members in the panel was proportional in each controlled category.
Yearly rotation in the last few years oscillates between 15-20%.
PANEL
Source: AGB Research Nielsen
Basic purposes of the system:
• Identifying TV stations• Gathering and storing data (who watches?, when?, how
long? And what is being watched? • Transmitting data to the main computer in order to process it.
Telemeter - measuring device
Installed to each TV set in a household. Thanks to a special remote control it identifies who watches TVin a particular moment.
PANEL – HOW IT WORKS?
Source: AGB Research Nielsen
The Seven Steps of the Nielsen Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent TAM data in every operating company within the Group.
System elements:1. Establishment Survey – analysis of the society structure2. Recruitment– choosing group of households representing
population3. Installation of telemeters in chosen households;4. Everyday data transmission- from households to central
Nielsen’s computer5. Data processing6. Data bases of programms, commercial spots and breaks. 7. Providing data bases to Arianna users.
PRESS ADVERTISING
• Investments• Seasonality• Players and sectors• Publishers
PRINT INVESTMENTS
Advertisers invested 10% more in press vs. Jan-June 2010, but bought only 5% ads more by this period (it is still less by 1% than in 2009)
Source: Kantar Media
2009 2010 20110
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
4,500,000,000
5,000,000,000
4,40
2,24
4,70
8
4,45
2,43
0,09
8
3,09
4,68
6,70
7
3,10
7,55
3,49
3
3,37
7,16
0,26
8
Full Year Jan-Sep
+9%
By the end of 3Q 2011 advertisers invested over 9% more in comparison to the same period of 2010. Free emissions and beneficial last offers may cause the ratecard growth, however it may not translate into increase of net expenditures.
SEASONALITY
Advertisers invested 10% more in press vs. Jan-June 2010, but bought only 5% ads more by this period (it is still less by 1% than in 2009)
Source: Kantar Media
Advertisers invested 9% more in press vs. Jan – Sept 2010, but bought only 2% ads more by this period (it is still less by 2% than in 2009)
1 2 3 4 5 6 7 8 9 10 11 12 -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Investments I - XII 2009
Investments I - XII 2010
Investments I - IX 2011
Insertions I - XII 2009
Insertions I - XII 2010
Insertions I - IX 2011
SECTORS
We observe significant increase of expenditures on Media, Books, CD’s, Hygiene & Beauty care and Telecoms.On the other hand Automotive Sector, Retail and Food are rather pulling back from print media.
Source: Kantar Media
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Investments Jan-Sep 2009
Investments Jan-Sep 2010
Investments Jan-Sep 2011
Insertions Jan-Sep 2009
Insertions Jan-Sep 2010
Insertions Jan-Sep 2011
PUBLISHERS
Agora is no1 Publisher, but it’s loosing its potential. Bauer increases its revenues even by 41%.
Source: Kantar Media, M&MP
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Investments Jan-Sep 2009
Investments Jan-Sep 2010
Investments Jan-Sep 2011
Insertions Jan-Sep 2009
Insertions Jan-Sep 2010
Insertions Jan-Sep 2011
PRESS – NICE TO KNOW
“CARS” MAGAZINE HAS BEEN CLOSED DOWN
Zwierciadło Publishing House has decided to shut down monthly automotive magazine ‘Cars’. The decision was rationalized by the lack of perspectives for development of automotive press in Poland.
“FLESZ.Gwiazdy&Styl” - BIWEEKLY MAGAZINE DEBUT
A new biweekly magazine of the Edipresse Polska Publishing House has made its debut on the market. ‘Flesz.Gwiazdy&Styl’ writes about famous people and their style.
„VET PERSONEL” - NEW MAGAZINE FOR VETS
Publishing House Elamed has launched a new quarterly magazine ‘Vet Personel’. It’s aimed at people involved in the treatment, care, rehabilitation and training of animals.
NEW MAGAZINES FOR CHILDREN
Media Service Zawada Publishing House has launched a new bimonthly fairytale magazine for girls aged 6-12 years.
Media Service Zawada Publishing House has launched a new bimonthly magazine for children aged 4-7 years.Toys are main characters in this magazine. Each issue of the magazine will be accompanied by a gift.
“BELLA RELAKS” AND “TAKIE JEST ŻYCIE” ARE PUBLISHED BIWEEKLY
Bauer Publishing House has brought in significant changes concerning two of their magazines.‘Bella Relaks’ and ‘Takie jest życie’ have been rearranged from weekly to biweekly magazines.
OUTDOOR ADVERTISING
• Investments• Seasonality• Market shares• Ad types
OUTDOOR INVESTMENTS
By the end of 3Q 2011 advertisers invested over 5% more in comparison to the same period of 2010
Source: Kantar Media
2009 2010 20110
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
2,000,000,000
1,2
29,5
08,0
66
1,1
85,6
75,8
51
930,
572,
929
881,
688,
111
926,
365,
307
Full Year Jan-Sep 2011
+5%
SEASONALITY
In September, due to parliamentary elections, we observe a slight increase of outdoor investments (+7%).
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
110,000,000
120,000,000
130,000,000
2009 2010 2011
MARKET SHARES
Outdoor market is consolidated. Over 85% of the market is held by 4 biggest media owners. AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with 27% share is on the second position.
Source: Kantar Media
31%
27%
16%
10%
15%
Jan-Sep 2011AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
Others
30%
19%15%
10%
10%
15%
2010AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
NEWS OUTDOOR POLAND
Others
31%
18%14%
10%
12%
14%
2009AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
NEWS OUTDOOR POLAND
Others
MOST POPULAR AD TYPES
Investments on Billboards are decreasing, but we can also observe growth of expenditures on Citilights (by 19%). Investments on Frontlights and Backlights are on a stable level.
Source: Kantar Media
Frontlight Citylight Billboard Backlight -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
Jan-Sep 2009 Jan-Sep 2010 Jan-Sep 2011
OOH – NICE TO KNOW
CCP AUCTION
Offer of the Clear Channel Poland for the period May-June 2012 will be sold in the auction system. On the special platform on days 17 of November - 5 December
interested clients, which will report desire for the participation earlier, will be participating in the auction of specially created packages of different formats: 6x3 Frontlight, Citylight and Backlight. Clear Channel is the only one company which will be selling carriers in
this way.
CINEMA ADVERTISING
CINEMA INVESTMENTS
Source: Kantar Media
Advertisers invested over 4% more till September 2011, in comparison to the same period 2010 (considering monitored players: NAM and Multikino).
2009 2010 2011 -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
481
,186
,101
663
,837
,150
288,
798,
144
453,
466,
139
471,
891,
231
Full Year Jan-Sep 2011
+4%
SEASONALITY
As a consequence of the economic slowdown we observe a decrease of media expenditures in the second half of the year.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 120
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
2009 2010 2011
Source: Kantar Media
TOP SECTORS IN CINEMA ADVERTISING
Till September 2011 biggest sectors are Leisure, Food and Telecoms. Financial and Media sectors increase their shares, whereas Computer & Audio Video and Automotive sectors are rather in retreat.
2009 2010 Jan-Sep 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
12% 14%20%
18% 17%15%
16% 13%14%
8%5%
7%8%
11%
7%
11% 10% 7%
4%4% 6%
3% 2% 5%
5% 8%2%
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
CLOTHING & ACCESSORIES
PHARMACEUTICAL PRODUCTS, MEDICINE
HYGIENE & BEAUTY CARE
COMPUTER & AUDIO VIDEO
RETAIL
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
OTHERS
TRAVEL / TOURISM / HOTELS & RESTAURANTS
FINANCIAL
BEVERAGES & ALCOHOLS
AUTOMOTIVE
MEDIA, BOOKS, CDs AND DVDs
TELECOMS
FOOD
LEISURE
Source: Kantar Media
MARKET SHARE
Polish cinema market is very consolidated – there are only 2 media owners which are monitored.Share of Multikino revenues constantly grows for the last couple of years.
40%
60%
Jan-Sep 2011
MULTIKINO
NEW AGE MEDIA25%
75%
2009
MULTIKINO
NEW AGE MEDIA
35%
65%
2010
MULTIKINO
NEW AGE MEDIA
RADIO ADVERTISING
• Investments• Seasonality• Media owners• Media shares
RADIO INVESTMENTS
Radio market revenues increased by 32% till September 2011.One of the reasons is high inflation in 2011. By the end of 2011 the dynamic shall slow down as a result of economic slowdown.
Source: Kantar Media
2009 2010 20110
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
2,1
10,2
99,4
43
2,4
78,2
33,1
45
1,50
1,14
8,91
4
1,74
0,74
3,48
4
2,28
9,35
2,33
6
Full Year Jan-Sep 2011
+32%
SEASONALITY
We observe a typical seasonality of media expenditures, with peak months from March till June and from September till December.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
90,000,000
140,000,000
190,000,000
240,000,000
290,000,000
340,000,000
2009 2010 2011
MARKET SHARES (MEDIA OWNERS)
Radio market is consolidated. About 98% of the market is held by 5 biggest media owners. Group RMF has the highest revenues (39% of radio market in Poland). Next on the podium is Eurozet, however losses its share.
Source: Kantar Media
39%
20%
16%
12%
10% 2%
Jan-Sep 2011 GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
AGORA S.A.
Others
29%
26%3%
13%
7% 3%
2009GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
AGORA S.A.
POLSKIE RADIO
Others
33%
25%
20%
12%
8% 2%
2010 GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
AGORA S.A.
POLSKIE RADIO
Others
MARKET SHARES (STATIONS)
For the last years RMF FM and Zet have been the biggest radio stations on Polish market.An important role is played by radio packages like: Drapacz Chmur, Package Złote Przeboje, RMF na Maxxxa and others.
Source: Kantar Media
33%
17%
5%3%
42%
Jan-Sep 2011RMF FM
ZET
PR 3
PR 1
25%
22%
3%1%
49%
2009RMF FM
ZET
PR 3
PR 1
Others
27%
21%
3%2%
47%
2010RMF FM
ZET
PR 3
PR 1
Others
RADIO – NICE TO KNOW
AGORA HAS INCREASED PRICES WITHIN “TOK FM” RADIO STATION
Advertising prices of the ‘TOK FM’ radio station have risen by 16%. Agora justified the decision by the need of price alignment to the offer of other regional stations.
ONLINE
ADVERTISING
GOOGLE PROMISES CONSUMERS GREATER AD TRANSPARENCY
Google is making changes to its ad system in an effort to provide consumers with “greater transparency and choice.”Over the coming weeks, users will be able to click on links labeled “Why these ads?” next to advertisements served in Gmail and Google search results. These links contain information about how and why users were targeted for a particular ad.The changes won’t mean much to consumers who already understand the basics of ad targeting, but it should be helpful to those who have wondered why Google seemingly knows so much about them.
Source: http://mashable.com/2011/11/01/google-why-these-ads/
GEMIUS MEGAPANEL, AUGUST 2011 RELEASED
The nip and tuck „fight” between 2 top social media platform is still on. In August the difference between Facebook and Nasza Klasa was only 15 000 users! In August for both services number of Real Users was rising: Facebook was visited by 734 k more then in July and NK over 285 k RU.
Source: http://interaktywnie.com/biznes/artykuly/raporty-i-badania/megapanel-sierpien-2011-wp-pl-traci-zyskuja-facebook-i-nk-21812
TESCO WITH RECORD VIRAL
Video with Henio, character of Tesco commercials, parodying of homily of Natanek priest is breaking a record on YouTube. It’s about to be almost 1,5 mio views. Based on analysis of Brand24, during one day the number of mentions about Tesco in social media has raised over 5 times. The highest number of comments is placed in Facebook.
Source: http://interaktywnie.com/kreacja/newsy/wideo/natanek-batmanek-ma-prawie-milion-rekordowy-viral-21823
YOUTUBE TAKES ON TV
Source: http://www.neowin.net/news/youtube-officially-announces-youtube-tv-plans
YouTube announced the launch of almost 100 channels containing original online content, which could put pressure on TV adspendFirst channels should be released in November and then consecutively the rest in next year.The 96 planned channels will be around 5 categories : sport, music, news and education, lifestyle. Among strategic partners we can read about: Red Bull, Tony Hawk, MLS, Thomson Reuters, The Wall Street Journal, Hearst Magazines, FremantleMedia, Lionsgate, IGN Entertainment and more.
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