DEPEARTMENT OF JOURNALISM AND MASS COMMUNICATION

YEAR - I

PAPER � IV

MEDIA LAW AND ETHICS - ( PJMC04 )

ASSIGNMENT � II

NAME : BALUSAMY.N

REG.NO : 14CT600700038

DATE : 14 / 01 / 2015

THE POINTS TO BE KEPT IN MIND

BEFORE RELEASING THE

ADVERTISEMENT

S.No Title Page.No

1 Introduction 1

2 Definition 1

3 Advartising standareds 2

4 Ethical in advertising 2

4.1 � Advertising of harmful products 3

4.2 � Advertising to childern 4

4.3 � False claims 4

4.4 � Unhealthy comparesion 5

4.5 � Use of testimonials 5

5 ACIS 6

5.1 � Principles of code 6

6 Conclusion 8