media links observations

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MEDIALINKS – OBSERVATIONS

(February 2011)

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Here a summary of observations by our data-research division:

Big Brands like Honda and XL definitely see sports as an opportunity to brand and sell at

the same time. Honda promoting HONDA-DBL, so it seems, bought most of the space of

the Riau Post last month and early this month to color up the student-basket-ball

competition in Pekanbaru Riau with the big final on Saturday March5, 2011. The Riau

Post looked more like a Honda Tabloid than a news paper for this thrilling event.

Honda is one of the biggest advertisers of their motorcycles (DBL, Blade, Revo) but also

their many car ad’s for the CR-V and Accord. Honda is present on all media that we are

monitoring.

XL took its share sponsoring the basket ball competition in Makassar. Then they have

this best picture competition with Apple and Blackberry Products for the winners.

PT MEDIALINKS – SURVEY – MEDIA MONITORING



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Speaking of Blackberry and Apple, these two really have started all engines in order to

compete with other big smart phone and tablet manufacturers. There are lots of them,

besides Samsung Galaxy, to be found on billboards, news papers and online

advertisements there is; Zyrex with a tablet under Rp4.000.000 and Dell Streak.

Last two were only in computers, but have now expanded their product line with smartphones.

While hot mobile phones in Jakarta are considered to be Samsung, Blackberry, Nokia

and LG, the manufacturers of low priced mobile phones see more opportunities outside

Jakarta. Pixcomm, Asiafone, Venera, G-Star, Blueberry, T ocall and Nexcomm promote

their products in papers like Radar Lampung, Riau Pos, Fajar etc.

Ti-Phone is still looking for every empty billboard in the country, so it seems, to promote

their entire Ti Phone collection. From bus stops on Jendral Sudirman Jakarta to online,

local newspapers and billboards in other cities.

Female products need specific media, where pure male products can advertise almost

anywhere. Male products are still dominant in Online Advertisements that we clipped

in February 2011.




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(mama-nyata) (honda crossrunner – vivanews)

NEWS PRODUCTS/ADVERTISEMENTS DETECTED

(bonia tesoro – riau pos)

(byon – kaskus)




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In addition we wonder why futures/forex is only using online advertisements to get the

message across. For those that would like talk these companies into other promotional

option; here are some of them clipped from the web:

3/6/2011PT MEDIALINKS – SURVEY – MEDIA MONITORING

media links observations

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