media literacy
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Media literacy. Frank Baker media educator [email protected] Media Literacy Clearinghouse www.frankwbaker.com. May 19, 2008. 21 st Century World. - PowerPoint PPT PresentationTRANSCRIPT
Media literacy
Frank Baker media educator
[email protected]@aol.com
Media Literacy Clearinghouse
www.frankwbaker.comwww.frankwbaker.com
May 19, 2008
21st Century World
Our students, among the youngest members of this “graphics” world are surrounded by myriad of images– on billboards, in magazines, on TV, in films, and in computer games—which they also often passively absorb.
“ It’s an audio book report.”
Just because they ARE Just because they ARE media/technology savvy does media/technology savvy does NOT mean they are NOT mean they are media/technology literate.media/technology literate.
What students need to do
“to judge the validity of information coming in, decipher context, determine the source, and separate opinion from fact.”
Eric KlopferDirector
Teacher Education Program
MIT
What Every Fifth-GraderShould Know & Be Able to Do:
Use digital tools effectively/safelyThink criticallyUnderstand key principles about
how complex systems workKnow about other countries/cultures Invent, design and createFind wholeness in a remix world
Children, Digital Media & Our Nation’s Future May 9, 2008
What students need to do
pose essential questions
Media Literacy’s purpose:
“is to help … develop the habits of inquiry and skills of expression..to be critical thinkers, effective communicators and active citizens in today’s world.”
Media literacy
Pay no attention to the man behind the curtain
Media literacy
Literacy/text (in 2008) means more Literacy/text (in 2008) means more than just printed words on a pagethan just printed words on a page
We must acknowledge the powerful We must acknowledge the powerful force that visual media playforce that visual media play
in the lives of our studentsin the lives of our students
Source: Partnership for 21st Century Skills
Media literacy Revised ELA Standards
Guiding Principle # 8
An effective English language arts curriculum provides for literacy in all forms of media.
Revised ELA Standards
Non-print media: Radio Television Film Internet Digital media
These are ALSO texts: each designed with a purpose and audience in mind.
Media literacy
Multi-tasking– digital natives
Media literacy “Our students are growing up in a
world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.” R.Hobbs, Journal Adult & Adolescent Literacy, February 2004
Media literacy
So what is “media literacy?”
video
Media literacy Media literacy is concerned with helping
students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Media Literacy Resource Guide, Ministry of Education Ontario, 1997
Media literacy is: Set of skills, knowledge, & abilities Awareness of personal media habits Understanding of how media works Appreciation of media’s
power/influence Ability to discern; critically
question/view How meaning is created in media Healthy skepticism Access to media Ability to produce & create media
Media literacy: key conceptsAll media are constructedMedia use unique languagesMedia convey values and points of
viewAudiences negotiate meaningMedia: power and profit
Source: Center for Media Literacy
Media literacy: questions
Who produced/created the message?
For what purpose was it produced?Who is the ‘target audience’?What techniques are used to attract
attention; increase believability?
Media literacy: questionsWho or what is left out; why?Who or what is left out; why?Who benefits from the message Who benefits from the message
being communicated in this way?being communicated in this way?What lifestyle is promoted?What lifestyle is promoted?How do you know what it means?How do you know what it means?Where can you go to verify the Where can you go to verify the
info?info?
Media literacy: my approachVisual literacy
Media incorporating images
Moving images ( TV, film)
Visual literacy
Take a look at some images
Advertising (using images)
Understanding techniques of persuasion
http://pbskids.org/dontbuyit
Toy Advertising
Toy Advertising
Most of us, including our students, watchMost of us, including our students, watch
TV (and movies) passively…TV (and movies) passively…
Media literacy…using questioning skills…Media literacy…using questioning skills…
is designed to get us to be active listenersis designed to get us to be active listeners
and viewersand viewers
Before we watch a toy ad: CameraCamera LightsLights Sound (including music)Sound (including music) Editing (post production)Editing (post production) Set designSet design CostumesCostumes Actor’s performanceActor’s performance
(e.g. expression) (e.g. expression)
Toy advertising
Cinderella’s Magical Talking Vanity
Stereotypes
AFRICA
This is Africa, too
Food Packaging
Do you think
this cereal
contains
blueberries ?
Understanding signs
What are signs?What are signs?What are their purposes?What are their purposes? What do they say? What do they say?
How is color used?How is color used? Why are they here? Why are they here?
Moving images ( TV & film)
Languages of TV & FilmLanguages of TV & Film CameraCamera LightsLights Sound (including music)Sound (including music) Editing (post production)Editing (post production) Set designSet design CostumesCostumes Actor’s expressionsActor’s expressions
Viewing & Listening
The cell phone commercial
Close your eyes and listenAfter it concludes, make a list of
everything you heard
Camera angles/positions
Where is the camera?Where is the camera?
Why is it there?Why is it there?
What does its angleWhat does its angle
communicate to thecommunicate to the
audience?audience?
Using popular films to teachpoint-of-view
Over the Hedge
Teaching with movies
"If video is how we are "If video is how we are communicating and communicating and persuading in this new persuading in this new century, why aren't more century, why aren't more students writing screenplays students writing screenplays as part of their schoolwork?“as part of their schoolwork?“
Heidi Hayes JacobsHeidi Hayes Jacobs
What is your favorite movie?
Before you answer, think deeply
about the SCENE in that film--
Introducing scripts & terms
Every script includes:
AUDIO (everything you hear)
VIDEO (everything you see)
The Screenplay
Source: Writing Magazine: March/April 2007
Grocery Store scene
Actual Film Storyboards
Media literacy
Please complete Frank’s evaluation
Frank W. BakerMedia Literacy Clearinghouse
www.frankwbaker.com