media literacy: a media educator’s perspective sue turnbull media studies la trobe university
TRANSCRIPT
Media Literacy: A Media Educator’s
Perspective Sue Turnbull
Media Studies
La Trobe University
OFCOM Definition
Media literacy is the ability to access, understand and create communications in a variety of contexts
Jean Marc Cote: View of a Classroom in 2000 (1899)
Visions of Media Futures Utopian
About ‘empowerment’
What people do with the media
Dystopian
About ‘victimization’
What the media do to people
The Media Classroom 1975
The Media Classroom 2006
The Old vs the New Paradigm Producer
Text
Consumer
The produser
Using and producing a text
Axel Bruns, produsage
http://snurb.info/
The same old Manichean scenario The forces of ‘good’
Beauty, truth and enlightenment
And sex
the forces of ‘evil’
Lies, propaganda and deception
And sex……
Jenkins, Convergence Culture, 2006 The key battles are being fought now. If we
focus on the technology, the battle will be lost before we even begin to fight. We need to confront the social, cultural, and political protocols that surround then technology and define how it will get used (212).
The Importance of Critical Media Literacy
About questions of judgement Evaluation of sources Formation of opinion Matters of taste
Particularly in relation to the self and social world
Mambofaith’s diary ‘Our main character is a knight who serves
in the king’s army; he is an attractive young man with muscular look also lean and brave, He rides on a horse with a sword and shield.. Due to the target audience being 18 year old females, we decided that the young knight must look handsome as well as polite and kind.’
‘Prince Charming Has Perfect White Teeth’
Rhysay’s Reflections ‘I almost always agreed with what Natasha
had to say, as she had quite a knowledge of what the purpose of video games and their relation with sexism. One of the things I learned today was that just because Tomb Raider gave precedence to a female character, it still doesn’t necessarily appeal to females’
Lessons Through dialogue, boys forced to confront
their expectations about what women want.
Encouraged to develop a critical understanding of their own position and that of others
The Challenge for ACMA To think more broadly about issues of media
literacy NOT just in terms of access and skills
But also in terms of critical understandings about how we use the media to bring about our social world through our media creations