media pack 2014business insight for the global communications industry

overview

all major companies within the sector are represented, including:l 98% of the largest global telecom operators

and service providersl Key operators and service providers from all areas,

including mobile, wholesale, MVNOs, cablecos, ISPs etc

l Key users of telecom services from all sectors: retail, finance, manufacturing etc

l Telecom equipment vendors, OEMs, NEPs and specialist vendors

l Professional servicesl 95% of Fortune 500 companiesl And more.

our audienceTotal Telecom serves the global telecom industry, with special focus on executives within operators, service providers and the enterprise users of telecom products and services. In total up to 100,000 global telecom professionals from more than 200 countries use our products every month, through our website and opt-in email audience, as well as through social media, where we have over 30,000 followers.

Since 1997 Total Telecom has provided the connection between the buyers and sellers in the global telecom market. We do this through the provision of high quality editorial content, including daily news and in-depth analysis. We also organise events to facilitate discussion on industry issues and recognise innovation and excellence by companies and individuals. Total Telecom has a range of tools including online and digital publishing, video, interactive tools, strategic networking events and prestigious awards.

“once again an excellent, well focused event from total telecom!” adrian foulkes, teligent ltd

regional breakdown

(%)company type (%)

seniority (%)

job function(%)

europeamerica

asiamiddle east & africa

oceania

operator/service providervendor/nep

var/integratorenterprise/user

profesional serviceother

c-level senior manager middle manager

other

engineering/itgeneral management

financial/reulatory management network operations sales and marketing product management

analyst/press other

43

29

19

6 3

20

20

5

710

38

20

3112

37 96

18

7

14 22

17

7

publishing

total telecom tvLaunched in February 2010, Total Telecom TV adds a multimedia element to our online offering. We cover major industry events, client events and projects and insight interviews with key industry figures.In the past 12 months Total Telecom TV has generated more than 700 hours of viewing.

view our videos www.totaltele.tv

totaltele.comLaunched in 1997, our award winning news website provides vital industry news for approximately 90,000 global telecom professionals every month, as well as offering the most comprehensive archive in the industry; more than 100,000 articles are available dating back over 15 years.

l Online news, updated daily as it happensl Used by virtually every major telecom operator

and service providerl The only website offering a BPA traffic audit

in the telecom sectorl Digital Brand of the Year 2011 (PPA IPA Awards)l Digital Brand of the Year 2010 (PPA IPA Awards)l Online Brand of the Year 2009 (PPA IPA Awards)l Extensive branding and thought leadership optionsl Now available as a mobile news app

totaltelecom+In 2013 Total Telecom+ launched it’s second generation digital publication, specifically designed for tablet viewing, with more interactivity and a design to suit a typical tablet computer.

This analytical publication now in use on iOS or Android by over 7,000 telecom professionals worldwide with many more still opting to read it each month as a PDF. Total readership is typically in the region of 10,000 users. per issue.

commercial opportunities

reasons to work with total telecoml Audience – Total Telecom reaches more than

100,000 telecom professionals every monthl Global Reach – read in more than 200 countriesl Outstanding Editorsl Industry wide coveragel Award winning brandl Extensive range of branding and lead

generation optionsl Marketing leading conferences and awards

email newslettersPlace a banner advertisement or text box in our daily newsletter or Friday Review, our weekly round-up of the world’s top telecom headlines, sent to our subscriber list.

networkingLive events from roundtables and briefings to full scale conferences, expos and awards, Total Telecom delivers the leading events for the telecom industry.

lead generationwebinarsAn excellent way of delivering thought leadership and generating sales leads. Total Telecom offers standard packages that include moderation, assistance with themes and speakers, and extensive promotion to create a successful event.

white papersOur dedicated white paper service offers the opportunity to generate leads by sharing insight on specific business or technology areas. Our platform drives awareness and captures leads in a simple and cost effective manner.

research & surveysGain insight that you can use internally or share with the industry and at the same time capture contact details as leads. We can conduct both quantitative and qualitative studies.

briefings & roundtablesWorking with Total Telecom to develop a niche briefing or roundtable discussion brings together a highly targeted audience with two-fold benfit of direct contact for leads and development of thought leadership.

direct emailLeverage our extensive global database to drive potential buyers to your own data capture page

brandingadvertisingWe offer an extensive range of advertising, including rich media formats online and in our digital publications. We can accommodate most formats for branding and high impact, including interstitials, video adverts, and expanding formats.

news servicesThe Total Telecom editorial team provides dedicated news coverage from all the major industry conferences and a number of specialist events. These services offer outstanding sponsorship opportunities, giving your organisation great brand exposure and aligning you with a specific area of the market.

for more information on commercial opportunities contact sales@totaltele.com

awards

asia communication awardsThe Asia Communication Awards recognise the success of Asian telecom businesses, globally. The inaugural awards were held in Singapore in June 2011, and coincided with CommunicAsia to ensure a strong audience.

l 4th awards presented in Singapore in June 2014l Recognising the success of the Asian telecom industryl Independent and rigorous assessmentl Sponsorship opportunities available l Presented during and with the support of CommunicAsia.

www.asiacommsawards.com

world communication awardsThe WCA provide access to a uniquely engaged and senior audience. Since 1999 we have established a reputation as the leading annual awards for global telecom operators and service providers, with the result being that the awards night annually attracts 500 of the most senior executives. An unrivalled networking opportunity is the pinnacle of a cross media marketing campaign that provides brand exposure for more than 8 months.

l Launched in 1999l Independent recognition of innovation and excellence

for telecom operatorsl 2014 Awards will be presented in London in Decemberl The WCA form part of the Total Telecom Festivall 500 senior executives attend the gala dinnerl 18 categories will be presented in 2013l Sponsorship opportunities available.

www.worldcommsawards.com

these awards are now demonstrably the most important telecom awards in asia” senior executive of leading tier 1 vendor

conferences

breakfast briefings A series of briefings, held on a monthly basis; these events offer the opportunity for targeted groups of buyers and sellers to meet in a focused and cost effective manner to discuss key issues surrounding a specific subject. Briefings are sponsor driven, and as a result the topic agenda we lay down will be supplemented by sponsor requirements.l A series of niche focused eventsl Cost effective for delegates and sponsors alikel Leverage across the Total Telecom portfoliol Work with Total Telecom to create an event to meet your

needsl Speaker opportunities available.www.totaltele.com/breakfast

ipx summit september 20142014 will be the tipping point for IP Exchange as more service providers realise that it can help them monetise the move to IP and deliver the QoS needed for HD Voice, HD Video and a range of services which may have not yet imagined.The second Total Telecom IPX Summit will drive forwards the discussion around the opportunities that IPX can offer, helping mobile operators and other players in the ecosystem make the opportunity a reality. www.totaltele.com/ipxsummit

carriers world europeoctober 2014The 18th annual Carriers World is going to be a revolution, with new formats and the highest quality networking opportunities. We will of course deliver fantastic keynote speakers, but the majority of the time will be set aside for: l Interactive roundtables l Specialist insight seminars l Wholesale innovators l One-to-one meetings l Networking lunches and dinnersNot only will this provide a fantastic delegate experience but outstanding sponsorship opportunities. www.totaltele.com/carriersworld

total telecom festival december 2014The Total Telecom Festival is a 1 day senior level conference which incorporates; Total Telecom World, 5G World and the World Communication Awards. The festival provides strategic and visionary discussion for the senior executives of the global communications industry.www.totaltele.com/festival

The Total Telecom event calendar provides a range of high quality engagement opportunities for both delegates and commercial partners. All events are designed to compliment Total Telecom’s editorially driven agenda, including:

carriers world americas april 2014 In 2013, Carriers World became part of the Total Telecom portfolio, and now in response to customer demand we are launching Carriers World Americas.By capitalising on the indepth market knowledge, extensive global community, and high level connections of Total Telecom, we have determined that there is a great interest in an Americas event, serving the continents of both North and South America.www.totaltele.com/cwamericas

network management showjuly 2014 The Network Management Show provides a platform where strategies can be explored, key technologies can be evaluated, and operators, service providers and enterprises can gain valuable insight into implementing network management solutions.www.totaltele.com/network

good organisation, inter-esting agenda, interesting networking opportunities’ senior executive - orange

editorial calendar 2014issue 1 (published march)the mobile issueThe first regularly-scheduled issue of 2014 will examine the key trends in today’s mobile world. Topics will include:l The commercial and technical

challenges of mobile network deployments

l The journey through LTE to LTE-Advanced and beyond

l The growth and development of mobile in emerging markets

l Devices and device strategiesl Enterprise mobile and BYODl Mobile contentl The connected world; M2M and the

Internet of Things.

commercial opportunitiesl Extend your Mobile World Congress presence by sharing your key messages in Total Telecom+. We can accommodate new product launches, opinion pieces, case studies, and executive profiles, all with links back to your own MWC content.l Capitalise on the MWC buzz and tell our audience what you think will be the hottest telecoms trends in 2014.

issue 2 (published may)asia-pacific specialThe vast scale and diversity of the Asia-Pacific means the region warrants an issue all of its own. Areas of focus will include:l Business and financial developments.

The region’s biggest operators ranked by revenue and profits

l Analysis of key geographic marketsl The rollout of next-generation fixed

and mobile networks in the Asia-Pacific

l Regulatory developments and spectrum auctions

l Myanmar, one year onl The growth opportunity for domestic

and overseas playersl China’s 4G market.

commercial opportunitiesl Country profiles. If you have direct knowledge of a particular market in the region, share it with our readers.l Alternatively think globally, and tell our audience how your company is connecting the Asia-Pacific to the rest of the world.

issue 3 (published july)all about the networkIn this issue we will concentrate on the telecoms networks themselves, the various building blocks that support them, and the investment required to run them.Topics for discussion: l Network business models; generating

ROI on infrastructure and meeting the demand for capacity

l Network management and measuring performance

l Technology choices; FTTx, copper extension technologies, IMS and VoLTE

l The big data opportunityl Regulatory issuesl Billing systems and new charging

modelsl Operator CDN strategies.

commercial opportunitiesl Tell the telcos what they need to do to make the most of their network assets.l Profile your latest network equipment solutionl Share your knowledge of technology: write a ‘how to’ guide for our readers based on your areas of expertise.

to contact the editorial team email newsdesk@totaltele.com

Total Telecom+ provides in-depth analysis of the key news stories and trends in the global telecoms industry, as reported by our daily news service: www.totaltele.com.

In 2014 each issue of Total Telecom+ will focus on a specific theme in order to provide our readers with more targeted coverage of the topics that matter to them. Issues will still be organised around the key themes of business, technology, people and geography.

As well as the standard advertising options outlined below, a wide range of commercial options are available within Total Telecom+. Some suggestions are outlined below, but if you have a particular idea in mind, please do not hesitate to contact us.

In addition to the regularly scheduled issues of Total Telecom+, we will also produce a series of special editions throughout the year based on the hottest technology trends. These will cover areas such as software-defined networking, big data, enterprise mobility, WebRTC, GPON, IPX and more.

Actual topics and publication dates will be made available in due course. If you are interested in contributing to any of these on the topics listed above or one of your own choosing, please contact us.

editorial calendar 2014issue 4 (published sept)the global 100Total Telecom’s annual ranking of the world’s biggest operators by revenue is accompanied by analysis of the trends behind the figures and acts as a barometer for the health of the telecoms sector overall.The Global 100 includes:l Ranking tables of the world’s top 100

telecoms operators by revenues; net profit/loss listings; return on revenues; and employee stats

l In-depth analysis of the figures; why the telcos performed as they did, the key trends that defined the market, and a look ahead to what we can expect from next year’s numbers and beyond

l People; the executives at the helm of the world’s biggest telcos

l Discussion of the financial health of the industry.

commercial opportuniesl Use this issue to explain to the 100 largest telecoms operators in the world how your product or solution can help them do businessl Provide our audience with your own roll of honour by showcasing your biggest customer wins of the year so far.

issue 5 (published nov)wholesale stratgiesWholesale network operators under-pin the telecoms industry at all levels, from subsea cable systems to virtual mobile networks.Topics for debate:l The evolution of the wholesale

business model; what’s new in the industry?

l International capacity; new transit routes and subsea systems

l Preparing for life after circuit-switched voice

l Hosting MVNOs; the opportunities and the threats

l M&A: the impact of consolidation.

commercial opportunitiesl Start a debate: set some key questions for our readers to mull over and continue the discussion onlinel Draw a map. Show us the extent of your network with some eye-catching graphics

issue 6 (published jan 15)the annual reportTotal Telecom analyses the key trends in the global telecoms industry over the past 12 months, as well as looking ahead to the coming year.Contents include:l Comprehensive news round-up from

the previous yearl Telecoms trends from an operator

angle, including M&A, network rollouts and service evolution

l The vendor perspective: new equip-ment, new devices, new strategies

l What’s in store for the coming year in the telecoms industry. Total Telecom’s predictions for the future and insight from the analysts

l Executive stress: which CEOs made their mark on the industry over the past and who are the ones to watch in future

l World tour: facts and figures from the telecoms world.

commercial opportunitiesl Give us the highlights: put together a campaign that outlines your company’s successes and milestones in 2014l Share your company’s predictions for the telecoms industry in 2015

to contact the editorial team email newsdesk@totaltele.com

BUSINESS ANALYSIS FOR TELECOMS PROFESSIONALS

www.totaltele.com

A t times it feels as though the telecoms industry is little more

than a collection of technical terms and acronyms that are endlessly discussed but rarely seen in real deployment.

Copper extension technologies are a case in point: we have been discuss-ing vectoring for a number of years, but telecoms operators have been slow to activate the technology on their networks. However,

2014 will see the technology brought to market, with Belgacom and doubtless a number of others readying commercial launches, as the third of the six pieces in our ‘All About the Network’ section shows.

Vectoring is far from being the only buzz word in the industry at present though. It is virtually impossible to attend a telecom event without someone talking about NFV

(our second ‘networks’ piece) and this month in particular LTE-A (number six) has captured the headlines, with EE and Zain announcing launches in the UK and Kuwait respectively.

In an issue focused squarely on the network it made sense that our execu-tive interview would be a high flyer from one of the world’s biggest telecoms operators. BT Global Services CEO Luis Alvarez spoke to us about his first year in the role, the current trends in enterprise commu-nications and his belief in the future of voice.

Mary Lennighan, editor mary.lennighan@totaltele.com @TelecomEditor

This issue looks at the hot topics from a network point of view, from NFV to LTE-A

BUZZ WORDSOPINION

NOVEMBER 2013

TIMELINE TECHNOLOGY BUSINESS GEOGRAPHY EVENTS

Dates for your diary and details of the must-attend events in the telecoms industry over the coming months

Tokyo Games:With the 2020 Olympics on the horizon, Japan is pushing ahead with new services

Global Goals: BT Global Services CEO Luis Alvarez goes on the record to discuss his first year in the role

All About the Network:Covering key trends, including wholesale, NFV, vectoring, LTE-A, M2M and home networking

A round-up of some of the major stories reported in our daily news service www.totaltele.com

FEATURE ALL ABOUT

THE NETWORKThe communica-tions industry relies on a complex structure of networks and technologies, all of which face their own challenges

FEATURING

TELLABS

INSIGHT MAGAZINE

marketing services

lead generation Based on your goals and objectives we can propose programmes to deliver you actionable leads.

custom events Whether you need 6 people for a roundtable discussion or 100 for a customer event, we can deliver from concept and agenda to execution and project management.

market research Online, by telephone or face-to-face, we can conduct qualitative and quantitative research and provide the reporting lever you require.

As marketing teams are asked to deliver more and more, usually with less and less resource, why not rely on Total Telecom expertise and market reach to help you create marketing programmes that deliver results.

content creation and delivery From white papers to customer magazines we have access to all the resources needed to create your content project and deliver it online, in digital format or as a printed product.

videoFrom our London studio to your event, we can deliver interviews, event coverage, case studies and product demonstrations.

strategic partnershipsForm a special relationship with the Total Telecom portfolio and create great value partnership campaigns that last through-out the year.

for more information please contact sales@totaltele.com

advertising rates ($)brand advertising online/cpm mpu $170 300x250 pixels Geo targeting +10%leaderboard $140 728x90 pixelsskyscraper $85 120x600 pixelslarge button $85 180x150 pixelsstandard banner $65 468x60 pixels Geo targeting +10% For bookings above 100k impressions in a 12month period, save 10% video hosting your video on total telecom $4,800 You supply the video, we host and display on our channel and deliver into an MPU on Total Telecom (30k impressions in a month) digital publication - inc global 100 & year in reviewtransitional page $6,400 210mm x 148mm Transitional pages are delivered between content pageshalf page $4,000 93mm x 128mmvertical tower $2,720 190mm x 40mmbanner $1,360 31mm x 128mmisland $2,000 93mm x 62mm 10% discount for 3+ insertions, 20% for 5+, 30% for full yearinsert/customer magazine distribution POA depending on paginationapps sponsorship $4,000 banner For three months

lead generationdaily email newsletter leaderboard or skyscraper $1,600 price per day 4,000 per weekleaderboard and skyscraper $2,400 price per day 5,600 per weekbutton $2,000 price per weeknewsletter tenancy $24,000 All formats for a month (min 20 editions) friday review email banner $2,400 456x150 pixels Price per week list rental email list rental $400/000 Minimum spend £1,500webinar package $13,400 white paper distribution $880

thought leadershipviewpoint $7,200 Up to 600 words, published online and across two pages in Total Telecom+roundtable discussion $15,200 Organise and moderate a roundtable discussion written up online and in Total Telecom+ (approx 2,000 words) breakfast briefings custom event - solus sponsor $32,000 Sponsors theme, speaking slot, speaker inputlead sponsor - total telecom theme $24,000 Speaking / panel slot - guest invitessupporter - total telecom theme $16,000 news service sponsorship mobile world congress $32,000communicasia $16,000broadband world forum $16,000ftth council europe $16,000

videoAll prices include hosting on Total Telecom and promotion to our audienceexecutive interview $4,000 Interview with a key executive produced in our London studio. Prices for other locations on requestcase studies $8,000 Guide price for one days work in UKcustomer events $12,000 Guide price - circa 6 interviews per day + travel expenses

for more details and information contact sales@totaltele.com

total telecom is all about understanding the business of telecoms, fostering thought leadership, and connecting buyers and sellers in the industry” mary lennighan, total telecom

contact usRob has led Total Telecom since 2004 and has overseen the transformation of Total Telecom into a multi-platform media brand encompass-ing publishing, video, and events.

Under Rob’s leadership Total Telecom has been named digital publisher of the year 3 times by the Professional Publishers Association (Independent Publisher Awards 2009-2011) as well as earning numerous other commendations for its brand and innovations.

Prior to Terrapinn’s acquisition of Total Telecom, Rob worked for Emap for five years in business development roles for the commu-nication, media and broadcast sectors, including time with the Emap / Channel 5 joint venture, produXion.com Rob started in the media industry 20 years ago with Timothy Benn Publishing and was Group Sales Manager of Post Magazine (founded 1840), the first magazine in the world to be sent through the post.

managing director and publisherrob chambersrob.chambers@totaltele.comt: +44 (0) 20 7608 7077

Mary manages Total Telecom’s editorial portfolio, including its flagship daily online news service www.totaltele.com; regular trends and analysis-led publication Total Telecom+; the annual Global 100 report; and various special projects.

She joined Total Telecom in 2003 and has 14 years’ experience in the telecoms space, having previously spent three years at CIT Publications, a company that now forms part of TeleGeography. She began her career at Reuters.

editormary lennighanmary.lennighan@totaltele.comt: +44 (0) 20 7608 7069

newsdesk newsdesk@totaltele.comt: +44 (0) 20 7608 7030

twitter @totaltelecom

sales uksales@totaltele.comt: +44 (0) 20 7608 7071

sales ust: +1 717 397 7100