MEDIA PACK 2015

EVERYWHERE, EVERY MINUTE, EVERY DAY.

Contents - Our Audience - Coverage Area - South Wales Echo - Western Mail - Metro - Wales On Sunday - Celtic Weekly Newspapers - WalesOnline

Contents

WEBSITE OF THE YEAR

Our Audience

227,775 NEWSPAPER READERS

(JICREG 1/10/14)

Source: Aggregated multimedia audience is calculated as gross multi platform audience subject to duplication, All figures verified by ABC March 2015 unless stated.

186,000 SOCIAL MEDIA FOLLOWERS (Facebook likes & Twitter followers)

5,896 WALESONLINE APP

UNIQUE BROWSERS

94,409 DAILY WALESONLINE DESKTOP

UNIQUE BROWSERS

454,268 DAILY TOTAL AGGREGATED AUDIENCE

126,188 DAILY WALESONLINE MOBILE

UNIQUE BROWSERS

Plus...

Our Daily Audience

Coverage area of our print titles

Western Mail

Cynon Valley Leader

Glamorgan Gazette

Gwent Gazette Wales on Sunday

South Wales Echo

Pontypridd Observer

Merthyr Express

Coverage Area

Our Portfolio

South Wales Echo Paid for daily title

Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline.

THE BEST READ REGIONAL NEWSPAPER IN THE AREA

” “ 56,003 READERSHIP (JICREG APRIL 2015)

18,686 CIRCULATION

(ABC JUNE 2015)

49% ABC1 – C2DE 51%

AGE

15-34 35-54 55+

33% 33% 34%

51% 49%

Reach 45% people in Wales...

22,950 read South Wales Echo only

1,112,761 use WalesOnline

An additional 33,054 do both

PAID FOR DAILY TITLE

Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline.

PAID FOR DAILY TITLE

52% 48%

58% ABC1 – C2DE 42%

AGE 15-34 35-54 55+

27% 29% 44%

52% 48%

18,424 CIRCULATION

(ABC JUNE 2015)

52,972 READERSHIP (JICREG APRIL 2015)

Reach 46% people in Wales...

31,548 read Western Mail only

1,124,390 use WalesOnline

an additional 21,425 do both

WALES' DAILY NATIONAL NEWSPAPER

FREE DAILY TITLE

Source: NRS April13-May14. * Figures subject to rounding due to sample size.

CASH RICH, TIME POOR, URBAN COMMUTER AUDIENCE

” “

26,120 CIRCULATION

(ABC JUNE 2015)

64,000 READERSHIP

(NRS MAY 2014)

57% ABC1 – C2DE 43%

60% 30%*

AGE 15-34 35-54 55+

27% 29% 44%

WALES’ ONLY REGIONAL SUNDAY NEWSPAPER

The best read weekly regional newspaper in Wales

” “

41% ABC1 – C2DE 59%

AGE

15-34 35-54 55+

25% 33% 42%

51% 49%

45,738 READERSHIP (JICREG APRIL 2015)

12,368 CIRCULATION

(ABC APRIL 2015)

Source: eTelmar base: Wales Reach based on one placement in newspaper and 1 month on WalesOnline.

Reach 45% of people in Wales...

18,746 read Wales on Sunday only

1,118,822 use WalesOnline

An additional 26,993 do both

Coverage Area

Gwent Gazette

Merthyr Express & Rhymney Valley

Cynon Valley Leader

Pontypridd Observer & Rhondda Leader

Glamorgan Gazette

Celtic Weekly Newspapers

The Celtic Weekly newspapers and WalesOnline reach 84% of people in the coverage area!

From Brynmawr at the head of the South Wales Valleys to the coastal town of Porthcawl, seven weekly newspapers reach 18% of adults in

the area 52 weeks of the year.

Each paper reports on breaking local news, what's on in the community, local sport, local entertainment, as well as jobs, motors

and homes. PLUS a great 7-day TV guide.

Total combined readership is 83,895 and are published each Thursday.

Cynon Valley Leader

38% ABC1 – C2DE 62%

AGE

15-34 35-54 55+

25% 34% 41%

3,250 CIRCULATION

(ABC DEC 2014)

Paid for weekly title

9,088 READERSHIP

(JICREG OCT 2014)

Source: ABC Dec 2012-Dec 2013, JICREG 01/04/15. Reach based on one placement in newspaper and 1 month on WalesOnline .

Age

32% ABC1 – C2DE 68%

AGE

15-34 35-54 55+

26% 35% 39%

49% 51%

7,930 READERSHIP (JICREG APRIL 2015)

2,880 CIRCULATION

(ABC DEC 2014)

Gwent Gazette Glamorgan Gazette

46% ABC1 – C2DE 54%

AGE

15-34 35-54 55+

24% 35% 41%

49% 51%

25,842 READERSHIP (JICREG APRIL 2015)

9,094 CIRCULATION

(ABC DEC 2014)

Paid for weekly title Paid for weekly title

Source: eTelmar Reach based on one placement in newspaper and 1 month on WalesOnline desktop only.

Age

36% ABC1 – C2DE 64%

AGE

15-34 35-54 55+

27% 34% 39%

48% 52%

19,072 READERSHIP (JICREG APRIL 2015)

6,615 CIRCULATION

(ABC DEC 2014)

40% ABC1 – C2DE 60%

AGE

15-34 35-54 55+

27% 34% 39%

49% 51%

22,011 READERSHIP (JICREG APRIL 2015)

7,854 CIRCULATION

(ABC DEC 2014)

Merthyr Express Series (Incl. Rhymney Valley)

Pontypridd Observer (Incl. Rhondda Leader)

Paid for weekly title Paid for weekly title

Wales' favourite women's magazine for over a decade, WM is first with glamour, gossip, fashion, beauty and style. WM is fresh, compelling and a must-read. It's a witty, confident glossy that delivers exactly what readers want on every single page.

A TYPICAL WM READER IS...

A young-at-heart independent woman who is likely to be in a full-time professional job. She is interested in fashion, shopping and beauty and enjoys spending her disposable income on clothing, cosmetics, holidays, shoes, eating out, handbags and accessories.

Selectively distributed to maximise a predominantly ABC1 female readership.

20,091 distributed through 1,320 outlets throughout South, East and West Wales. WM Magazine also appears online on WalesOnline.co.uk

Source: ABC Jul – Dec 2013

WM Magazine Free quarterly magazine

SPRING ISSUE - SUMMER ISSUE - AUTUMN ISSUE - WINTER ISSUE -

MARCH JUNE SEPTEMBER NOVEMBER

Our Online

Audience

WEBSITE OF THE YEAR

2,478,000 MONTHLY UNIQUE VISITORS

Source: Omniture monthly average pageviews Jan-June 2015, Comscore unique visitors monthly average Jan-May2015, Social Media figures as at June 2015

27,275,011 MONTHLY PAGEVIEWS

WEBSITE OF THE YEAR

113,400 LIKES

72,600 FOLLOWERS

THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION

PENETRATION IN WALES (% OF ADULTS REACHED IN WALES PER WEEK)

Source: Market share JICREG 01/05/2014 Base: Wales.

REACHES

44% OF ADULTS IN

WALES

DAILY POST 14%

SOUTH WALES EVENING POST

13%

BARRY & DISTRICT NEWS, SHROPSHIRE STAR, CHESTER CHRONICLE, PENARTH TIMES, CARMARTHEN JOURNAL - ALL 1%

SOUTH WALES ARGUS 7%

WESTERN TELEGRAPH, LLANELLI STAR – 2%

How we compare…

WEBSITE OF THE YEAR

THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION

WALESONLINE IS SO GREAT

VERY FEW SITES MAKE

ME GO ‘DAMN, WHY DIDN’T

WE DO THAT?’ QUITE SO

OFTEN BUZZFEED

”

15,489,882 PAGEVIEWS

1,515,738 UNIQUE BROWSERS

729,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore)

1,799,323 WALESONLINE APP MONTHLY PAGE VIEWS

17,154 WALESONLINE APP MONTHLY UNIQUE BROWSERS

460,404 WELSH RUGBY ADDICTS APP MONTHLY PAGE VIEWS

5,695 WELSH RUGBY ADDICTS APP MONTHLY UNIQUE BROWSERS (Monthly Figure: ABC Feb 2015, Omniture Feb 2015)

11,773,616 PAGEVIEWS

1,936,082 UNIQUE BROWSERS

1,819,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore and includes Tablet devices)

Source: All figures Omniture unless otherwise stated. Figures July-Dec 2014 6 monthly average. Social Media figures as at April 2015, ComScore data Jan-May 2015 monthly average

DESKTOP

MOBILE

APPS

How our audience views

WEBSITE OF THE YEAR

ABC1 – C2DE 54% 46%

AGE 15-34 35-54 55+

30.2% 41.4% 28.4%

Our audience demographics

53% 47%

Digital Packages

WEBSITE OF THE YEAR

Digital Packages

WEBSITE OF THE YEAR

ESSENTIAL PACKAGE WANT A SHARE OF OUR AUDIENCE?

A great place to start. Four ad formats shown across all sections of WalesOnline.

MMA MOBILE BANNER Reach our exploding mobile audience

LEADERBOARD Top of the page for maximum impact

SKYSCRAPER In line with editorial content to stay in readers eye-line

£9 cpm

PROFESSIONAL PACKAGE TARGET A SEGMENT OF OUR AUDIENCE.

When you want more control. One ad format targeted across the site section of your choice.

1

2

£7.50 cpm

(cost per thousand impressions)

MPU High impact advert

CUSTOM DISPLAY

ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH MORE CREATIVITY.

Build your campaign using rich media formats and target a specific audience by location or by placing your ads next to content relevant to your target audience. Rich media ads are 3 times more effective!

To preview our rich media options visit http://digitalhub.trinitymirror.com/

£11 cpm

3

Source: Digitalstrategyconsulting.com, 2012

Ensure you have the right amount of impressions to deliver over the length of your campaign 50,000 - 100,000 impressions – Great for weekly campaigns on niche channels.

200,000 - 500,000 impressions – Ideal for monthly campaigns or to dominate more space on channels.

TOP TIP

We are offering you the unique opportunity to reach our audience in Wales across all our

leading and instantly recognisable news brands

Ad Format X-Titles Pricing

MPU, WideSky, Leaderboard, MMA Mobile Banner, Mobile MPU £15cpm

Video MPU, Page Peel, Expanding Leaderboard, Expanding Leaderboard with

Video, Expanding MPU, Ad Bar, Overlay, Billboard, Super MPU, Mobile Overlay

£18 cpm

Our news brands have a loyal local audience engaging with our content. You can now take advantage of the 23million monthly pageviews in Wales across all titles.

We are offering you cross-platform opportunities to advertise across online, mobile and tablet to hit a broad spectrum of demographics.

Increases reach WalesOnline reaches over 2.4 million people!

Increases trust Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites

Highly targeted Speak directly to your target audience by appearing in relevant content sections in the newspapers and online at WalesOnline.co.uk

Easy to access Newspapers and the internet are used in different environments so now you can reach people at home, at work and during their commute

Complementary audience By adding digital display advertising to your print campaign, you will reach more people in the local area

Source: *Newspaper Society – the wanted adverts III. Omniture Jan-June 14, JICREG 01/05/14 Base:Wales, Combined multimedia audience is calculated as gross multi platform audience subject to duplication

EVERYWHERE, EVERY MINUTE, EVERY DAY.

Best of both worlds Our newspapers + WalesOnline

At home... at work... on the go...

for more information, contact your Media Wales sales representative

All prices quoted are exclusive of VAT