media pack 2016 - pham news efficiency in boiler ... and provide a round up of general news. ......
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M e d i a P a c k 2 0 1 6
EDITORIAL POLICY I ADVERTISING RATES I CIRCULATION PROFILE I FEATURE LIST I PRODUCTION DATA
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Plumbing, Heating and Air Movement News is widely regarded as being the leading technical publication for industry professionals and decision makers. The long established publication continues to evolve so that it reflects the key concerns of its readers and provides an authoritative commentary on the many challenges facing businesses operating in the domestic and light commercial sectors.
It is produced in an attractive and accessible tabloid format and delivers an unrivalled breadth of coverage to ensure that readers are kept abreast of the latest design trends and technical developments.
Editorial Content
Throughout the year, PHAM News targets specific areas of the plumbing and
HVAC markets with monthly features that deliver analysis, advice and insight
across a comprehensive range of technologies. The current emphasis on
energy efficiency in boiler technology, for example, is reflected in our in-depth
coverage of oil and gas appliances as well as heating controls, system treatment
and circulating pumps. Renewables also feature prominently in the magazine,
with experts in the solar, biomass and heat pump sectors providing jargon-
free comment on the most pressing issues. Training is another area of focus
where we devote space each month to news of the latest qualifications and
courses provided by manufacturers and colleges. Other popular sections of
the publication include a gadgets and tools section, case studies, new product
round-up, business guidance, prize competitions and a lively letters page – all of
which help to make PHAM News essential reading for the growing number of
industry professionals and decision makers who consider the magazine to
be their more important source of information.
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2016 Features
Circulation Information
Current NewsAn insight into some of the current issues and events facing the industry.
Product Design SpotlightA look at the market research and technical development behind a new product.
Professional’s ChoiceWe ask installers about why they favour certain brands and product types.
Merchant & Distributor NewsWe talk to some of the personalities in the merchant and distributor business and provide a round up of general news.
CompetitionsThere’s a chance for readers to win some great prizes.
Products in ActionCase study examples of the industry’s products in domestic and light commercial situations.
Health & SafetyAdvice on health & safety matters and related issues.
Rules & RegsHelping readers gain a better understanding of some of the latest regulations.
Points Of ViewWe interview some of the industry’s most influential players.
Tech TalkProviding answers to some frequently asked questions on technical issues.
Case StudyA look at the challenges that have been addressed by a particular installation.
What’s NewA sample of the latest innovations and product development to hit the market.
Green MattersProducts and ideas that can make a difference to energy conservation and the environment.
Training UpdateReview of the latest industry courses and training news.
TransportGetting up to speed with developments in the commercial vehicle market.
Business NewsExpert advice, office equipment and IT packages for sole-operators and small businesses.
Gadgets & ToolsA review of some of the latest gizmos and tools that may help the installer.
Regular Features
The circulation of PLUMBING, HEATING & AIR MOVEMENT NEWS reflects a long established policy to only include ‘bona-fide’ plumbers, installers, contractors, distributors and named buying or specifying personnel.
Features List
Underfloor Heating; Heating Controls; Training & Education
Pipes; Fittings & Valves; Oil Heating; Biomass Systems & Stoves; Special Needs Bathrooms
Ecobuild Preview; Radiators & Towel Warmers; Heat Pumps; Test & Measuring Instruments
Showers & Enclosures; Energy Efficient Products; Chimneys; Flues & Liners
Pipes, Fittings & Valves; Water Heating & Cylinders; Solar Technology
Ventilation & Heat Recovery; Training & Education;Water Treatment; Gas Safety
Bathroom Design; Renewable Energy Technology; Light Commercial Heating
Heating Controls; Radiators & Towel Warmers; Vans & Racking
Gas Boilers; Tools & Workwear; Electric Heating
Ventilation & Heat Recovery; Circulating Pumps & System Treatment; Taps & Washrooms; LPG Heating
JAN
FEB
MAR
APR
MAY
JUN
JUL/AUG
SEPT
OCT
NOV/DEC
ABC Audited Circulation Jan-Dec 2015 TOTAL 29,011
1. Plumbers, Heating Installers/Contractors/Engineers and AirMovement Contractors (including members registered by GAS SAFE REGISTER, CIPHE, APHC, IDHEE, OFTEC etc) 22,019 2. Heating and Plumbing Merchants, Bathroom, Ventilation and Air Conditioning Distributors and Agents 3,168
3. Local and Central Government Personnel (Specifiers/Buyers) 423
4. Manufacturers/Importers of Heating, Plumbing and Air Movement Equipment (Directors/Technical Personnel) 611
5. Building ServicesConsultants 548
6. Architects/Surveyors (Private Practices) 240
7. House Builders and Housing Associations (Specifiers) 452
8. Facilities, Premises and Maintenance Managers 611
9. Designers and Estimators 264
10. Educational, Training and Research Establishments (Heads of Department/Technical Research Staff/Lecturers) 305
11. Utilities (Engineers and Buyers within Gas, Electricity, Water and Oil Companies) 370
76% 7% 2% 11% 3% 1%
Installers & Contractors
Specifiers Manufacturers Merchants & Distributors
Local Authorities
Education & Training
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Advertising RatesDisplay rates inclusive of full colour
TabloidDouble Page Spread
Full PageHalf Page
Quarter Page
1-3£5,055£2,860£1,965£1,350
4-7£4,550£2,575£1,770£1,220
8-10£4,095£2,320£1,590£1,095
Special PositionsFront Cover
1-3£1,685 - -
A4 EquivalentDouble Page Spread
Full PageHalf Page
Quarter Page
1-3£4,525£2,720£1,675£1,125
4-7£4,070£2,445£1,505£1,015
8-10£3,665£2,200£1,350£915
To guarantee a special or specific position like the Inside Front Cover, Outside Back Cover or
Page 3, there will be an additional charge of 10% of the quoted rate.
The PHAM News A-Z Directory provides an excellent platform to build and maintain awareness for your company in every issue at an extremely cost effective rate. Take advantage of the discounted series rates to promote your products, services and website to over 29,000 readers.
Products and Services Directory
5 insertions including colour - £14.75 per single column
centimetre (p.s.c.c.)
10 insertions including colour
- £12.75 (p.s.c.c.)
Promote your company’s latest brochure, website, App or CD within a 6cm x 2 columns panel, including an image and 75 words of text for as little as £150 per insertion including full colour and production costs.
Classified and Recruitment Information Centre
£21.00 (p.s.c.c.) – single insertion
£19.00 (p.s.c.c.) – 5 insertions
£17.00 (p.s.c.c.) – 10 insertions
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Sponsorship Within the publication there are
a select number of sponsorship
opportunities, which are attractive
options for companies who wish to
complement a particular marketing
campaign or to gain brand awareness.
These include Your Views, TechTalk,
Wordsearch, People on the Move,
Business Matters, What’s New and
the Polybag and can be booked for
a minimum of five editions. Please
enquire about rates and availability.
Inserts Whether your preference is for loose
or bound inserts, we can provide you
with a quotation based on weight and
quantity, either for the full circulation,
specific job titles or geographical
areas.
Direct Mail This can be organised through our
independent mailing house and a
quotation can be provided based
on the level of fulfilment required.
For example, the price will vary if
you require, mail merging onto
company letterheads; envelopes; a
number of inserts; folding of inserts;
a demographic or geographic split of
the circulation etc. Our mailing house
will provide you with the most cost
efficient method of postage.
E-ShotsEmail marketing is an extremely
effective way to support your print
and advertising programme, whether
you want to acquire new customers or
maintain a relationship with existing
ones. PHAM News currently has over
24,000 opted in email addresses
on its database, giving you have
the option of either providing the
complete e-shot to our specification
or alternatively, we can assist you with
the layout and content. Following the
mailing, you will be given full analytic
results including opens, unique clicks,
bounces etc. Rates and specification
details are available on request.
Website BannersTo advertise on the phamnews.co.uk
website and for information on sizes
and rates, please visit the site, click on
the ‘Advertise’ tab and when the page
opens, the Online Advertising icon.
NewsletterThe fortnightly eNewsletter from
PHAM News, provides advertisers
with another opportunity to target a
quality readership. To enquire about
rates for graphic and text banners,
please contact the sales staff.
Other Advertising Options
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www.phamnews.co.uk
Head Office Chris Evans Sharon Nutter
Pinede Publishing Ltd 16-18 Hawkesyard Hall Armitage Park, Rugeley Staffordshire, WS15 1PU
Tel: 01889 577222
Fax: 01889 579177
Email: [email protected]
Classified Email: [email protected]
Northern OfficeRuss Jackson
Pinede Publishing Ltd 8 Leicester Street, Southport Lancashire, PR9 0EZ
Tel: 01704 501090
Email: [email protected]
Editorial and Southern Sales OfficeChris Jones Carol Hitchcock (Editorial)
Nathan Wood (Sales)
Pinede Publishing Ltd 1b Station Square Flitwick, Bedfordshire MK45 1DP
Tel: 01525 716143
Editorial Email: [email protected]
Sales Email: [email protected]
Production and Mechanical Data
PAGE SIZES
Sizes (mm) (Height x Width) Type Trim Bleed
Tabloid Double Page Spread 356x566Inc. 17mm Gutter
389x586 400x600
Tabloid Full Page 356x274 389x292 400x302
Tabloid Half Page - Vertical 356x135 389x145 400x155
Tabloid Half Page - Horizontal 178x274 198x292 203x302
Tabloid Quarter Page 178x135 - -
Tabloid Quarter Page - Horizontal 90x274 110x292 115x302
A4 Double Page Spread 254x376 Inc. 17mm Gutter
- -
A4 Page 254x178 - -
A4 Half Page - Vertical 254x88 - -
A4 Quarter Page 127x88 - -
A4 Quarter Page - Horizontal 62x178 - -
A4 Half Page - Horizontal 127x178 - -
Front Cover Page - Solus 70x274 - -
Note: Sizes shown are height x width (mm)
1 column width = 42mm 2 column width = 88mm 3 column width = 135mm 4 column width = 178mm
PHAM News is produced digitallytherefore, advertisement copy is to be supplied as follows:
1. By email to [email protected]
2. On CD or DVD(Apple Mac compatible)
3. Via a web transfer service usingwww.yousendit.comor www.wetransfer.com
Preferred FilesHigh resolution PDF with no security or password protection. All images must be CMYK and high resolution and all fonts must be embedded and subset (job options available on request).
For advertisements supplied as image files, 600dpi minimum is recommended.
BleedFor bleed advertisements please allow 5mm at the top, bottom and fore edge.
Production ContactHelen Green - Tel: 01889 577222Email: [email protected]
Publication DeadlinesPublication Date:First week of month of cover date
Copy date: 3 weeks prior to publication
Cancellation: 6 weeks prior to publication