media pack · digital ad placements & size mobile and tablet - files supplied in gif, jpeg or...

Media Pack

Table of ContentsClick header to go to page

● Digital Presence Management

○ Why Advertise Online

○ KentOnline Audience

○ Technical Specifications

○ Digital Ad Placements & Size

● Display Advertising Target Plus

● Features & Benefits: Digital Display

● Digital Alerts

● Digital Alerts Plus

● Expanding Alerts

● Expanding Alerts Plus

● Sticky Banners

● Features & Benefits: Digital Alerts/Sticky Banners

● News Alerts Sponsorships

● Extended Reach Advertising

● Features and Benefits: Extended Reach

● Features & Benefits: Packages

● Findit 365

○ Profile Page

○ Display & Google Ads

○ Reports & Packages

● Native Advertising

○ Polar and Premier

● Web Design & Development

○ Packages: Bespoke

○ Packages: Templates

○ Website Examples

○ Free Hosting Offer

○ Features & Benefits: Website Development

● Search Engine Marketing

○ Report

● Social Media Management

○ Why Do Social Media

○ Package Options

○ Facebook Advertising

○ Features & Benefits: Social Media Management

Why Advertise Online?REACH - Mass reach or niche audience, the internet can do it all

BRAND BUILDING - Build your brand in the most engaging environment

RELEVANCE - The right ad for the right audience

CREATIVITY - Offering a kaleidoscope of rich creative opportunities

ENGAGEMENT - Online can get your attention and keep it

SOCIAL - People are inherently social, especially when they’re online

ACCOUNTABILITY - The internet is the most accountable medium ever

INTERACTIVE - Brands can respond to and extend engagement with consumers

REAL TIME - Update and improve campaigns in real time, unique to online

MOBILE - Brand building on the move, in the palm of your hand

● Total UK digital advertising market was worth £13.44bn - Increase of 15% year on year

● At £6.88bn, mobile now makes up 51% of all digital

● Display advertising is up 22% in the last year

● Video is the largest display format at 44%

● Native advertising is up 15%

● Social revenue is now 23% of all digital spend

Source: IAB Full year 2018 Digital Adspend Results

Sources: [1] Google Analytics (Oct-Dec 2019) / [2] JICREG (Nov 2019) [True Local - Reach in Kent] / [3] Google Analytics (Dec 2019)

On average, 3.1 million unique browsers each month[1]

The primary destination for trusted breaking news in Kent.

15-34 35-54 55+

32%

35%32%

Age [2]

49%51%

AB

C1

C2

DE

31%

32%

22%

16%

Reach in Kent [2]

50% of all adults

9%

12%

79%

Social Grade [2]

Engagement by device [3]

Gender [2]

Technical SpecificationsStandard Formats Size Desktop Tablet Mobile

Leaderboard 728 x 90 pixels ✓

Tablet Banner 468 x 60 pixels ✓

Mobile Banner 320 x 50 pixels ✓

MPU 300 x 250 pixels ✓ ✓ ✓

Smart Formats

Catfish 1010 x 90 pixels ✓

E-Wrap See digital ads placement & size page.

✓

E-WrapBackground

1450 x 600 pixels ✓

Billboard 970 x 250 pixels ✓

Wallpaper See digital ads placement & size page

✓

Homepage Takeover

See digital ads placement & size page

✓ ✓ ✓

● Files for desktop and files for tablet/mobile can be supplied in GIF, JPEG or HTML5 formats (Max file size 50KB)

● Wallpaper must be supplied as a single static JPEG or PNG(Max file size 200KB)

KM Media Group uses Google Ad Manager

360 to publish web banners online.

This application records click-through rates

from the advert to your website.

Your link URL will be entered by us in to the

Google Ad Manager system during booking.

Digital Ad Placement & SizeDesktop: Files supplied in GIF, JPEG or HTML5 formats (Max file size 50KB)

Leaderboard 728 x 90 pixels

MPU300 x 280

pixels

Billboard 970 x 250 pixels

Catfish 1010 x 90 pixelsE-w

rap

145

x 60

0 p

ixel

s

E-w

rap

145

x 60

0 p

ixel

s

Artwork needs to include size of the screen. Screen size 1450 x 600 pixels

Digital Ad Placements & SizeMobile and tablet - Files supplied in GIF, JPEG or HTML5 formats (Max file size 50KB)

Mobile MPU300 x 250 pixels

Mobile banner*

*320 x 50 pixels

Tablet banner 468 x 60 pixels

Tablet MPU

300 x 250 pixels

Digital Ad Placement & SizeDesktop - Wallpaper must be supplied as a single static JPEG or PNG. Max file size 200KB

1920 x 80

0 p

ixels

1920 x 80

0 p

ixels

145 x 60

0 p

ixels

145 x 60

0 p

ixels

Solid colour background only


1160 x 150 pixels

Digital Ad Placement & SizeDesktop - Homepage Takeover is a Wallpaper with a Leaderboard and MPU. Artwork supplied as one JPEG 1920 x 800 pixels

1920 x 80

0 p

ixels

1920 x 80

0 p

ixels

145 x 60

0 p

ixels

145 x 60

0 p

ixels



1160 x 150 pixels

728 x 90 pixels

300 x 250 pixels

Display Advertising Target PlusData / Geo Targeted Display

Target Plus is our exciting data and geo-targetedoption for advertisers. Simply choose the area you wishto target, what type of audience you want to engage with, and how many times you wish to show the message. We will run the campaign on KentOnline.co.uk and/or a number of external websites which may include Ebay, The Daily Mail, The Telegraph and other well known websites together with mobile applications.

This can be targeted by mobile and desktop platforms.

Advertising formats available are:

● MPU

● Mobile Banner

4 simple steps:

1. Pick the package

2. Pick the targeting package

3. Pick the location and age range

4. Supply the copy

PACKAGE PAGE IMPRESSIONS

MIN DURATION

MONTHLY COST

Platinum 100,000 4 weeks £800

Gold 75,000 3 weeks £675

Silver 50,000 2 weeks £500

Bronze 25,000 1 week £300

Select your targeting package from the following sectors:

● Property

● Education

● Motors

● Shopping

The CPM rate is £20

Available on mobile and desktop

All prices exclude VAT

Features & Benefits: Digital Display

Feature Benefit

Choose any local site to advertise on from our countywide portfolio

Your business can choose just one location or multiple to advertise your business message. This means wastage is reduced and the message is more targeted

Mobile only formats With the big rise in mobile use, this means you can target your ideal audience wherever they are. You are also able to choose the device type to target i.e. IPhone only. This also means your audience can engage and interact with you wherever they are as well

Homepage takeovers Populate every advertising slot on a homepage. This builds huge brand awareness, and increases engagement with your target audience. This also provides you with no competition on the page. All a user sees is your brand and message

It’s quick to get your message live on a website

This means that if your business has an urgent need to talk to consumers, you can. The websites operate on a 52 week, 24 hour a day basis

A large audience awaits your messaging

KentOnline offers the largest audiences in Kent & Medway. Your business advertising will reach a large percentage of users within the area you are targeting, meaning your messaging is more cost effective and will deliver better conversions for you

Digital Alerts

Engage with your local audience in real time, with our exclusive KM Digital Alerts

● Gets your message out fast to our mobile audience in your local area

● Our exclusive scrolling messages engage in real time

● With direct ‘calls to action’ and time banding

● No time-consuming artwork or creative

● Click through can be directed to:

￮ Your website ￮ Video ￮ Google maps to find your business ￮ Social media

Ideal for takeaways, taxi firms, school openings, events, ticket sales, retail sales and so much more.

Messages scheduled to your requirements, on selected days, times and over a specified period

FORMAT: A logo and up to 160 characters of text.

Click image to see demo.

https://kentonline.myadmessenger.com/demotool/#/Q7Pm7X

Digital Alert PlusData/Geo Targeted Digital Alerts

Your scrolling message will appear at the bottom of thescreen on mobile phones. The majority of our digital audience view our websites on mobile and now we can target your message to a specific geographic location, age and within certain marketplaces - making your message highly effective.

4 simple steps:

1. Pick the package



4. Supply the copy


● Property

● Education

● Motors

● Shopping


MIN DURATION

MONTHLY COST


Gold 35,000 3 weeks £595



Expanding AlertsThe Expanding Digital Alert brings all the functionality of the standard scrolling alert, but adds new opportunity to this exciting advertising format. Once tapped on the alert turns into a dynamic online landing page that includes and opportunity for:

● Video

● Individual buttons, to direct to different website or Facebook page

● Can house audio

● Can accommodate imagery

● Full reporting

If your business doesn’t have a website, or you are planning a specific branding campaign, then the Expanding Digital Alerts will ensure that your message stands out from the crowd! With prices starting from just £50 per thousand, this should be an essential element of your marketing plan. This product is unique to KM digital in Kent.

Expanding Alerts are £50 CPM



MIN DURATION

MONTHLY COST

Platinum 50,000 4 weeks £1,500

Gold 25,000 2-3 weeks £700

Expanding Alerts PlusData/Geo Targeted Expanding Alerts

We also offer exciting data and geo-targeted option for advertisers. Simply choose the area you wish to target, what type of audience you require, and how many times you wish to show the message. We will run the campaign on KentOnline.co.uk and/or a number of external websites which may include Ebay, The Daily Mail, The Telegraph and other well known websites together with mobile applications. This can be targeted by mobile and desktop platforms.

4 simple steps:

1. Pick the package



4. Supply the copy


● Property

● Education

● Motors

● Shopping



MIN DURATION

MONTHLY COST

Platinum 50,000 4 weeks £1,750

Gold 35,000 3 weeks £1,400


Sticky BannersEngage with your local audience in real time, with our exclusive KM Sticky Banners

● Highly intrusive format in a solus position on pageThese formats follow the user on page meaning your brand is seen while users are compelled to engage with you

● Targets our mobile audienceOur mobile audience represents over 60% of our overall audience meaning you hit a high percentage of users, on the go, wherever they are

● Quick to get liveThis means if you have to tell your audience something quickly, we can get your message live, and being engaged with, sometimes within the hour

FORMAT: Three slides of fully branded rotating artwork which clicks through to a website

£30 CPM: Please see the KentOnline rate card for up to date audience figures

Features & Benefits: Digital Alerts/Sticky Banners

Feature Benefit

Highly intrusive format in a solus position on page

These formats follow the user on page meaning your brand is seen, while users are compelled to engage with you

Targets our mobile audience Our mobile audience represents over 60% of our overall audience meaning you hit a high percentage of users, on the go, wherever they are

Digital Alerts/Sticky Banners are quick to get live

This means if you have to tell your audience something quickly, we can get your message live, and being engaged with

Digital Alerts have the option of a direct call to action

If a user sees your alert, wants to engage with you immediately, they can just click on the message. They can then go direct to your website, video, a map, social media or add a calendar entry

Digital Alerts can be presented within a time banding of your choice

This means you can choose the time of day when your messaging is presented to our audiences. This reduces wastage, and allows your business to focus on prime time for you

News Alerts SponsorshipsKM News Alerts are twice daily (Mon-Fri) email bulletins containing the top stories from KentOnline. Subscribers can choose to receive News, Sport and Business headlines at kmnewsalerts.co.uk.

Over two million KM News Alerts are sent annually, making it the most prolific digital current affairs email in Kent. The subscriber base for this service has increased rapidly to over 5,500 and is consumed on a variety of platforms including mobile, tablet & desktop.

Sponsorship Opportunity

This service provides an exclusive multimedia sponsorshipopportunity, with more than 1 million opportunities quarterlyto include your businesses brand, including:

● 60,000 standard impressions per month on your choice of local KentOnline website.

● Company information included on approx 120,000 emails sent monthly/500,000 quarterly including:

✓ “In association with” or “Sponsored by”

✓ Company logo

✓ A clickable link to your website

✓ Exclusive use of the only available ad position

● Company information included on all print, online and radio promotional activity for this service including:

✓ “In association with” or “Sponsored by”

✓ Company logo

● Choose from a three or six month sponsorship package and gain the benefit of the rapidly increasing growth of our subscriber base over your term without additional charge.Packages

● Three months sponsorship: £1,200 per month

● Six months sponsorship: £900 per month Prices exclude VAT


MIN DURATION

MONTHLY COST


Gold 75,000 3 weeks £675


Bronze 25,000 1 week £300

Extended Reach AdvertisingWhy do Extended Reach advertising?

Sourcing advertising on other websites can be costly, and time consuming. KM digital offer our Extended Reach service. The service consists of:

● Solution to reach areas beyond Kent (Essex, Sussex, London etc.)

● Can be targeted at websites outside KentOnline network such as Mailonline, Telegraph, Ebay, and mobile apps

● Targets people from within target location rather than publication

● Works from MPU formats and Mobile Banners

● Can be targeted at location and target age demographic

● Will allow us to signpost “How to” or product placement video

Prices exclude VAT

Features & Benefits: Extended Reach

Feature Benefit

Provides a display advertisement on a website

This means you can present your business message in a static or animated way. You can even present a video message to your target audience

Uses a network of different types of websites, and game applications on mobile

This gives you an opportunity to target your audience on whatever website or game they are consuming, meaning they never miss your important messaging

Target your message by location, age etc.

This benefits your business greatly because it means you only present your message to people within your target locations, the target age range, reducing wastage of your advertising budget

Your advertising is not just restricted to Kent & Medway

Extended reach provides the opportunity to target websites across the United Kingdom. This reduces the time spent booking advertising in different locations around the UK

Features & Benefits: Packages

Feature Benefit

Selling dual or multimedia packages targets solus audience on each platform

Some audience only consume one media ever. Packaging on two or more media means that your client targets this solus audience when they advertise, increasing engagement and conversion potential

Adding more than one platform expands visibility on your advertising message

This also means an advertising message is cemented with an audience that consumes more than one media. This raises brand awareness and speeds up conversion

Packaged advertising is more cost effective for your campaign

The number of “opportunities to see” increases on a dual/multimedia campaign meaning the cost to present the message is reduced

It saves time This means it provides the ability to reach a large number of people within the shortest timescale. Mass audience consuming your message

Findit 365 is a unique quarterly digital marketing package that allows you to promote your business affordably to your local market, twenty four hours a day. The Findit 365 package is delivered via KentOnline.co.uk

Online Display AdvertisingContinual promotion of your business online, using multiple ad formats, served through KentOnline.co.uk - 24/7. This provides an opportunity to increase your brand awareness and achieves high visibility in your marketplace.

Google AdsA monthly campaign targeting keywords in your locality, on Google.co.uk. The Google advertising will appear within a ten mile radius of your business location, unless directed otherwise. This means you can target the people who are looking for your products or services exactly when they need them.

Online Business ProfileHosted on KentOnline.co.uk. A web page to provide a profile of your business that includes:

● Company logo, address, phone numbers and website address

● Detailed description of your business

● Email contact form - enquiries come straight to your business

● Links to social media channels

● Corporate/event video

● Google Map

Monthly ReportsTrack your campaign performance through monthly reports which allows you to measure the success of your package

FREE digital design and production

Profile PageThe profile page is constructed in such a way that it appears in natural listings on Google. The page can include:

● Company name, address, website link and telephone number

● Facebook live panel, showing latest activity and comments, which encourages users “like” the Facebook page

● Link to other social media, to encourage new followers

● Optimised editorial content and imagery

● A contact form

https://www.kentonline.co.uk/local-businesses/

https://www.kentonline.co.uk/local-businesses/ashford/dining-restaurants/everest--ashford/

Display & Google AdsWe build a level of display advertising into our Findit 365 packages, because we want to maximise impulse buys.

People come to our websites for the news and entertainment. They want to see relevant advertising from local companies.

Having a multi-format approach gives you more visibility.

People click on online ads on impulse, when they see something that interests them

Google Ads

● Allows us to create an advertising message for your clients

● We can geo target to a chosen location

● High conversion rates, as the user has defined the search

Google Ad

Organic results

Reports & PackagesWe report on this for ultimate visibility

● Detailed reports are produced on the 1st week of the month

● Monthly review meetings to track progress

Packages

● Online business profile page

● Advertising page impressions per month delivered in multiple formats

● Free creative service

● Monthly Google Ads campaign

PACKAGE BUSINESS PROFILE PAGE

PAGE IMPRESSIONS

AD WORDS

COST

Platinum ✓ 170,000 150 £750

Gold ✓ 120,000 100 £499

Silver ✓ 70,000 70 £299

Bronze ✓ 40,000 50 £199

Prices exclude VAT

Packages are booked for 3 months only and can be invoiced monthly or at full quarter cost in advance.

Native Advertising

Getting your brand into a news article

Native Advertising is paid-for content written on your behalf with a newsworthy angle.

The idea behind Native Advertising is to subtly put your brand or advertising message into the article and that will be published on either KentOnline or the KentOnline local pages like Ashford, Maidstone and Sittingbourne.

If the article is written without a clear advertising message and more of a news angle, the browsers are more likely to click on the article. There are two ways that Native Advertising will appear on KentOnline, Polar and Premier.

What is it?

Native Advertising is the new direction in modern media marketing that steers away from traditional banners and social ads that make a clear offer.

In an age where content is the new creative and native is the new distribution, Native Advertising is a fast growing industry and the latest tactic being deployed by online media marketers.

Polar works by impressions, so the exposure of your article on KentOnline will depend on the number of impressions and which area(s) you want to target (see table).

Premier is where Native Advertising sits permanently on KentOnline. This potentially earns more post clicks than Polar. Most Polar articles include social media posts on the KentOnline Facebook and Twitter pages (see table) while all Premier articles are posted on social media.

There is a URL for both Polar and Premier Native Advertising and the articles are archived on KentOnline.

Figures, such as recent statistics from MediaPost, reveal that 90% of publishers are now leading with Native Advertising.

PolarMoving with the times, KM digital has broadened its Native writing team and recently implemented Polar - a market leading platform built specifically to create, serve, and scale Native Advertising for premium publishers.

Polar also delivers full analytics for published content.

SITE PAGE IMPRESSIONS COST

KentOnlineNetwork

Up to 150,000 over 7 days1 Facebook post and 4 Tweets

£900 (£10 CPM)

KentOnline network

Up to 75,000 over 7 days 1 Facebook post and 2 Tweets

£500 (£10 CPM)

KentOnline local site

Up to 20,000 over 7 days No social media postings

£200 (£20 CPM)25% off second site when combined


Up to 40,000 over 14 days 1 Facebook post and 2 Tweets

£300 (£10 CPM)25% off second site when combined

PremierAs the name suggests, it is the high-end option when it comes to publishing Native Advertising on KentOnline.

These articles sit permanently on the sites as opposed to being served by impressions as in the case of Polar-fed Native Advertising.

SITE DETAILS COST

KentOnline network

Standard premium tenancyContent panel7 days - 1 Facebook post and 4 Tweets

£1,200


Premium tenancy (4th on the grid)5 days - 1 Facebook post and 3 Tweets

Various see next sheet25% off second site when combined

Kent Business

What’s On premium tenancy (4th on the grid)5 days - 1 Facebook post (on KoL) and 2 Tweets

£300

Please always check with John Leonidou ([email protected] or 01622 794559) for slot availability for Premier packages

Prices exclude VAT

mailto:[email protected]

Premier Site Rates

SITE COST

Kentish Express includes Ashford, Tenterden and Romney Marsh £600

Kentish Gazette includes Canterbury, Whitstable, Herne Bay and Faversham £600

Dartford Messenger/Gravesend Messenger £350

East Kent Mercury includes Deal, Dover and Sandwich £350

Folkestone & Hythe Express £350

Kent Messenger includes Maidstone, Weald, Malling, Tonbridge, Tunbridge Wells and Sevenoaks £600

Medway Messenger £600

Sheerness Times Guardian includes Isle of Sheppey £350

Sittingbourne News £350

Thanet Extra £350

Prices exclude VAT

Package one*

5 pages for £1,240

Package two

10 pages for £1,799

Package three


Package four


Packages: BespokeAll our website packages include:

● Free web support - 7 days a week

● Free initial & ongoing website training

● 24/7 security monitoring and DDoS protection

● Client ownership of website

● Personal planning consultation

● 1 yr hosting on UK server & latest server technology

● Mobile-responsive technology

● Picture gallery

● Content management system

● Helpdesk support

● Search engine friendly

● Access to over £1,000 worth of premium addon in your website* (Not available in package one)

● Free .co.uk domain

● UK-based dedicated server

● Fully managed server, no technical knowledge needed

● Daily & weekly backups

● Unlimited storage, bandwidth, databases and sub-domains

● SSL Certificate

● 99.9% uptime

Additional options:

● Photography £80 per hour

● Site maintenance/development £80 per hour

● E-Commerce platform POA

● Content production £140 (>300 words)

● Hosting £300 per year

Prices exclude VAT

Content provided by client

Creative up to 8 weeks for package two and three and 8-12 weeks for package four

Template one

5 pages for £590

Template two

10 pages for £999

Packages: Templates

All our website templates include:




● Client ownership of website

● Personal planning consultation

● 1 yr hosting on UK server & latest server technology

● Mobile-responsive technology

● Picture gallery

● Content management system

● Helpdesk support

● Search engine friendly

● Free .co.uk domain



● Daily & weekly backups

● Unlimited storage, bandwidth, databases and sub-domains

● SSL Certificate

● 99.9% uptime

Additional options:

● Photography £80 per hour

● Site maintenance/development £80 per hour

● Content production £140 (>300 words)

● Hosting £300 per year

Prices exclude VAT

Content provided by client

Website ExamplesClick image to see live sites

https://the-barnyard.com/

https://hairinspirations.co.uk/

https://www.kenwardreset.co.uk/

https://www.kenwardconferencecentre.co.uk/

https://www.thinkdifferentlykent.co.uk/

https://www.martinsestates.co.uk/

https://www.allentfuneralservice.co.uk/

https://www.royalelife.com/

https://www.totallybespokejoinery.com/

Free Hosting OfferThe hosting of your website is crucially important to your business. Unreliable services can affect how you are being ranked on Search Engines, the speed of the journey for your users, and can even cost the business revenue, if the website is down. We are offering your business an opportunity to move your website to our hosting(worth £300 per year) free of charge, when you buy one of our qualifying products.

Simply take one of the following packages:

● Findit 365 - Our 12 week advertising package that incorporates advertising on your local KM website, Google Advertising each month, and a web page for your business that we host. From £50 per week.

● GDPR/SSL - Our £200 package makes sure that your website is GDPR compliant, and that it has a unique SSL certificate.

Our hosting is based in the UK on extremely fast servers.

Our service includes:

● Free.co.uk domain



● Unlimited storage and bandwidth

● Unlimited databases and sub-domains

● SSL certificate

● 99.9% uptime

● Monitored website - Every 5 minutes and are notified when it goes offline

● Up to 5 email addresses




Prices exclude VAT

Features & Benefits: Website Development

Features Benefits

Change the content of your website when you need to

Tell your audiences about the important things you want them to know and present timed information when you need to

Your business will appear on search engines such as Google, Yahoo etc.

Increases the credibility of your company and allows people to find your products/ services, thus increasing conversion

It is a 24 hour shop window for your business

Prospective customers can buy your products/services at a time convenient to them

The website is built on a responsive design

The website will detect the screen size it is appearing on and scale the experience for that device. From a mobile device to large smart TV’s

Being found on the first page of search engines is crucial to your business these days. With 89% of all research starting on the first page of Google in the UK, why would you want to be anywhere else?

KM digital want your business to be more visible to your existing and potential customers. Our Search Engine Optimisation packages aim to:

● Improve the ranking of your website on search engines

● Target the users that are important to your business, who are searching using search terms that carry relevancy with what you do

● Ensure your website is geared towards user experience, and that content is relevant and optimised

● Increasing relevant traffic and conversion to your website

Search Engine Marketing

Reports

Search Engine MarketingWe offer packages, designed to fit most budgets & strategic aims, which include:

● Site audit and 1 hour explanation call - (initial fully comprehensive site audit that covers all content, technical, linkages and also mobile aspects of the site - with full technical breakdown and also a “plain english” guide to the findings).

● Tracking review and setup

● Regular client contact and feedback

● Handover/next steps evaluation/strategy planning

● Link acquisition

● Ongoing competitor research

● Content production*

MONTHLY ACTIVITY

● Keyword report

● Recommendations

● Reporting

● Content planning and recommendations

Packages starting from £499/monthPrice excludes VAT.*Subject to package level

You get to see your target market, up close and personal

The unique interaction it provides with your customer base gives you an insight into your customers daily lives and allows you to adjust your marketing strategy as a result

You can respond to problems immediately

If there’s a problem with your product or service, you get to know about it and can take steps to resolve it immediately

Your competition is already doing it

The sooner you start the sooner you can start amassing a ton of fans and followers. It’s much harder to play catch up than it is to get in on the game early

People are receptive to your messages

People don’t view social networks as marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say

It will get you more sales Not surprisingly, when you stay in front of your customer base, they’re more likely to buy

Why do Social Media?

Social Media is a great way of building communities and nurturing relationships. It gives your brand a personality and lets you step outside of your corporate boundaries. It’s also a great way for your customers to get in touch with you and for you to listen to their feedback and take action.

BRONZE SILVER GOLD PLATINUM

TASKS INC DETAILS INC DETAILS INC DETAILS INC DETAILS

Social media plan ✓ ✓ ✓ ✓

Review of competitors’ social media activity

✓ 2 competitors ✓ 3 competitors ✓ 4 competitors ✓ 5 competitors

Set up or optimise social media channels from Facebook, Linkedin, Twitter, Pinterest, G+

✓ Up to 2 platforms ✓ Up to 3 platforms ✓ Up to 4 platforms ✓ Up to 4 platforms

Bespoke post creation & scheduling

✓ 6 posts total ✓ 12 posts total ✓ 20 posts total ✓ 30 posts total

Monitoring social accounts ✓

Weekly account check and follower/share opportunity review

✓

Twice weekly account check and follower/share opportunity review

✓

Twice weekly account check and follower/share opportunity review

✓

Thrice weekly account check and follower/share opportunity review

Sharing relevant posts and interesting content

✓ 8 shares total ✓ 12 shares total ✓ 20 shares total ✓ 30 shares total

Following relevant profiles ✓ 10 profile follows ✓ 15 profile follows ✓ 20 profile follows ✓ 30 profile follows

Customer complaint alerts and holding response

X ✓ Up to 1 per week ✓ Up to 3 per week ✓ Up to 5 per week

Customer question & interaction alerts

X X ✓ Up to 5 per week ✓ Up to 5 per week

Unfollowing inactive followers X X ✓ Up to 10 a month ✓ Up to 20 a month

Monthly reporting ✓ Up to 2 platforms ✓ Up to 3 platforms ✓ Up to 4 platforms ✓Up to 4 platforms + analytical commentary

Cost per month £325 £425 £525 £999

Prices exclude VAT

Facebook AdvertisingSocial Media continues to grow substantially, and Facebook is seen as one of the most targeted advertising opportunities available.

KM digital can provide a number of solutions to engage with the substantial audiences in Kent, and the wider UK.

We can provide Facebook advertising that will run for a one to four week period, from £100 per week. Facebook is the largest social media platform and provides fantastic cost effective ways of engaging with your target audience.

We can target by:

● Age and gender

● Interests/audience groups

● Geographical location

Package Price Duration

FB Bronze £100 1 week

FB Silver £200 2 weeks

FB Gold £300 3 weeks

FB Platinum £500 4 weeks

Prices exclude VAT

Feature Benefit

We build and provide a social media plan

This means we build social output that matches your business objectives, and tells your target audience exactly what you you need to be saying

We identify social media influencers in your industry

Aligning your brand with reputable influencers from within your industry builds confidence in your brand, and also provides interesting and relevant content to your followers

We construct the social posts for you

This means your business reduces the time cost involved. It also provides your company with a consistent stream of engaging content to your prospective and existing customers

We answer your fans questions and we even answer their complaints

Your customers sometimes have questions. We answer those questions and complaints for you meaning your business never misses an opportunity to engage with your customers

We analyse your competition It is sometimes difficult to analyse what your competitors are doing within the social market. It is also time consuming. We ensure your business keeps one step ahead of your social competitors

Features & Benefits: Social Media Management

media pack · digital ad placements & size mobile and tablet - files supplied in gif, jpeg or...

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