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FLEETW RLD GROUPGlobal media solutions for the business vehicle sector
MEDIA 2017
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FLEETW RLD GROUP
• INDEX •
FLEETW RLD
events
FLEETW RLD
FLEETW RLDVAN
FLEETW RLD
DIGITAL
About the editors
CONTACT
FLEETW RLDINTERNATIONAL
FLEETW RLD
Fleet World is a premium business publication reflecting,influencing and informing the corporate fleet and mobilitysector in the UK.
Its circulation covers virtually every organisation in the UKwith 10 vehicles or more and is the only title in the sectoraimed specifically at director-level fleet decision-makers. Assuch, it offers an unparalleled editorial viewpoint on the keyissues facing the fleet industry.
We have consistently invested in our database to ensure thatFleet World reaches the highest level decision-makers in theUK’s top fleets, being read by those with responsibility forstrategic planning for their businesses’ mobility needs, andthis has paid dividends with an ABC-audited circulation thatremains the highest in the fleet sector.
Editorially, we produce thought-provoking features that bothinform and entertain, giving readers the information andadvice needed to make their choices that help run their fleetsand business better. We interview the top Governmental,fleet industry and motor trade figures, join the dots on howwider local and global economic factors affect the market andanalyse the trends, facts and figures that shape the sector.
The result is a must-read, premium quality monthly titlewith longevity, influence and a strong standing in thefleet industry.
MEDIA 2017
FLEETW RLD
MEDIA 2017
12 issues 6 issues 3 issues 1 issue
Quarter Page £1,210 £1,300 £1,425 £1,520Half Page £2,345 £2,480 £2,560 £2,785Full Page £4,270 £4,405 £4,500 £4,670Double Page Spread £8,145 £8,360 £8,575 £8,980Special PositionsIFC/OBC £4,505 £4,625 £4,700 £4,910
• ADVERTISING RATES •
Loose inserts (up to 10g) £240 / ‘000
(quotations for higher grammage on request)
Tip-on cards, bound-in inserts and cover mount prices on request.
32%6%9% 32%
Fleet
Management
HR
Finance
Operations
Sales
Public sector
Blue chip
Service
Fleet
Retail
Industry
Automotive
Director
Manager
Operational
32%
21%9%
9%
13%
63%
5%
32%
15%
16%
17%
6%
8%
11%
12%
31%
6%9%
Public sector
Blue chip
Service
Fleet
Retail
Industry
Automotive
21%9%
9%
13%
15%
16%
17%
• READER PROFILE •
• IN NUMBERS • • IN PRINT •
18,052ABC Audited readership for Fleet World.
63%The percentage of readers of Fleet
World at director level or above.
Regular features
• News Analysis
• EV Fleet World
• Barometer, Q&A
• Expert columns
• Case studies
• Fleet Finance
• Road Tests
• SWOT Analysis
• Company profiles
• Supplier Directory
CIRCULATION BY AREA OF BUSINESS CIRCULATION BY INDUSTRY CIRCULATION BY RESPONSIBILITY
FLEETW RLDVAN
Under the editorship of industry expert Dan Gilkes,VAN Fleet World has established a reputation as themost authoritative publication in the sector, providinghigh-quality advice and guidance for senior LCV fleetdecision-makers. VAN Fleet World contains articles onfinance, taxation and legislation, which are specificallywritten for director-level readers, as well as road tests,industry news and operator profiles. VAN Fleet Worldis incorporated into Fleet World magazine.
MEDIA 2017
12 issues 6 issues 3 issues 1 issue
Quarter Page £1,210 £1,300 £1,425 £1,520Half Page £2,345 £2,480 £2,560 £2,785Full Page £4,270 £4,405 £4,500 £4,670Double Page Spread £8,145 £8,360 £8,575 £8,980Special PositionsIFC/IBC £4,505 £4,625 £4,700 £4,910
• ADVERTISING RATES •
Loose inserts (up to 10g) £240 / ‘000
(quotations for higher grammage on request)
Tip-on cards, bound-in inserts and cover mount prices on request.
Regular features
• VFW News • Fleet Operations •Market Overview
• Road Tests • Supplier Directory
• IN PRINT •
FLEETW RLDINTERNATIONAL
International Fleet World is a monthly magazine (11 issues peryear) which is mailed to more than 13,000 senior executives in10,000 major international organisations in 70 different countries. Recipients of the magazine are high-level decision-makers –mostly at board director level – in organisations which trade inmore than one country. While many are already actively sourcingvehicles and other services on a pan-European or global basis,many more have the potential to do so at some time in the future. International Fleet World is designed to serve both markets –those who do buy internationally and those who will.
MEDIA 2017
11issues 1 issue
Quarter Page €2,040 €2,635Half Page €3,795 €4,525Full Page €6,370 €6,810Double Page Spread €11,235 €12,640Advertorial Features €12,595 €12,990Special PositionsIFC/OBC €6,710 €7,110
• ADVERTISING RATES •
Loose inserts (up to 10g)€440 / ‘000
(quotations for higher
grammage on request)
Tip-on cards, bound-in inserts and cover mount prices on request.
32%6%9% 32%
Management
Fleet
Finance
HR
Sales
Operations
Public sector
Service
Industry
Blue chip
Retail
Automotive
Fleet
Director
Manager
Operational58%
39%
4%
10%
7%
66%
6%
28%
18%
20%
2%3% 4%
4%
14%
17%
• READER PROFILE •CIRCULATION BY AREA OF BUSINESS CIRCULATION BY INDUSTRY CIRCULATION BY RESPONSIBILITY
Fleet World has a team of people working in-house exclusivelyon its digital publishing proposition to ensure all our content andclient marketing is presented in optimal condition across allonline and mobile media.
The result is first-class digital products that workbeautifully and engage readers, providing the idealplatform for innovative marketing and advertising withexcellent returns for clients.
FLEETW RLD
DIGITALWEBSITES • MOBILE • EMAIL • APPS
MEDIA 2017
Fleetworld.co.uk is the online resource for readers of Fleet World, and isregularly updated with news, features, road tests, interviews and comments.It is optimised for desktop, laptop and mobile, as well as featuring on Appssuch as Apple News to ensure great results and the widest possible reach.There is also a series of online calculators and one-stop informationresources designed to make life easier for fleet operators, while theinteractive Supplier Directory section provides details of fleet supplierscovering a wide range of products and services.
• WEBSITES •
FLEETW RLD
DIGITAL
Total PageViewsAverage: 53,724 (per month)
Total impressionsAverage: 269,092 (per month)
Click Through RateAverage: 0.17%
PlatformDesktop 68.41% Mobile 22.58% Tablet 9.01%
VisitorsAverage New Visitors: 65.9% (23,500 per month)
Average Returning Visitors:
34.1% (12,132 per month)
Time on pageAverage: 1:43min
Advertising BannersFrom £550 per month
Advertising SkyscrapersFrom £825 per month
Super Skyscrapers, MPUs, LeaderboardsFrom £1,100 per month
Business Tool SponsorshipFrom £1,000 per month
fleetworld.co.uk
• IN NUMBERS • • ADVERTISING RATES •
MEDIA 2017
• WEBSITES •
FLEETW RLD
DIGITAL
EVfleetworld.co.uk covers advances in technology and infrastructurefrom all over the globe, as well as previewing and testing the latestelectric, hybrid and fuel cell vehicles.As well as a news resource, the website is designed to be a sourceof practical information about buying and owning a full or partiallyelectric vehicle. It includes longer features analysing the latesttechnology, the evolving market and interviews and comments fromindustry insiders, helping visitors to make informed decisions abouttheir next car or van.
Vanfleetworld.co.uk provides LCV fleet operators with the latest news,features, interviews and comment from all areas of the van market.The site also offers a set of very useful business tools designed totake the hard work out of searching through complex vandatabases, analysis of running costs and detailed specifications ofall LCVs on sale today.
MEDIA 2017
vanfleetworld.co.uk
internationalfleetworld.com
evfleetworld.co.uk
Internationalfleetworld.com features up-to-the-minute updates onthe latest fleet information from across the globe, providing detailedinformation on an international or local basis. Also contained are thelatest features and new model information from the magazine as wellas detailed information on best practice and market data to ensurethe site is an indispensable online resource.
• DIGITAL NEWSLETTERS •
FLEETW RLD
DIGITAL
FLEET WORLD CONFIDENTIAL is an electronicnewsletter mailed to the top 20,000 fleet executives inthe UK, including fleet managers, motor manufacturersand leasing company personnel. Sent out by email fivetimes a week to a 100% requested circulation, it providesa unique insight into the news affecting the fleet industry.
Other Fleet World electronic newsletters include VANFleet World Confidential, EV Fleet World Confidential
and International Fleet World Confidential.
MEDIA 2017
Per month Per month Today(365 days) (30 days) (1 day)
Total 5,067,140 422,262 19,596
Opened 566,059 47,172 1,834
Opened % of total 11% 11% 9%
Clicked 105,013 8,751 264
Clicked % of total 2.10% 2.10% 1.35%
Clicked % of opened 19% 19% 14.39%
• IN NUMBERS •
FLEETW RLD
Providing creative digital and print solutions for thefleet industry, our FWG Creative division is ideallyplaced to help you out: with nearly two decades ofpublishing experience in the fleet market workingwith all the biggest brands in the sector, weunderstand the industry inside out. And at the sametime our team has developed print solutions fordozens of clients, originating and editing copy,commissioning writers and photographers andcreating a corporate look that fits in with your brandguidelines to produce engaging magazines thathave long shelf lives and premium brand values.
creative team
publisher
Steve Moody
head of production
Luke Wikner
sales director
Anne Dopson
digital development
Dan Desta
designers
Victoria Arellano Samantha King
Tina Ries
MEDIA 2017
Fleet World Group works with its clients to create innovative,bespoke print campaigns which ensure that when an issuedrops on the reader’s desk, it provides maximum impact andlong lasting effects throughout the industry.
Whether it be on front covers, gatefolds, wraps or bound ininserts, we can find and suggest solutions that create a stir,surprise and delight in equal measure.
For more detail, please contact the FWG Creative team.
FLEETW RLD
• PRINT PROMOTIONS •
MEDIA 2017
Email CampaignsFWG Creative can design and produce apromotional email campaigns to be sent to ourdatabase of up to 20,000 fleet decision-makers.These can contain response mechanisms for thepurpose of generating new business enquiries.
FLEETW RLD
• DIGITAL PROMOTIONS •
MEDIA 2017
Thanks to our in-house digital team, we can helpprovide bespoke content, artwork and back officearchitecture to support your online marketingcampaigns across websites, email, mobile and Apps.
Here are some of our solutions...
Fleet World AssociatesBeing a Fleet World Associate effectively createsfor you an online publication resource on one of ourFleet World Group websites - a customisable spacethat engages with our users and promotes yourbusiness activities.Our Associates pages - microsites hosted by us offthe main landing pages - are the ideal place topromote your products and services online over anextended period. You can add and take away what you want in yourown Associates space, while your logo and accessbutton will always be on the front page of our site,
ensuring excellent visibility for your brand.
FLEETW RLD
• DIGITAL PROMOTIONS •
FleetLaunch PackageWe will work hand-in-hand with you to launch yournew cars and vans to the fleet market. Thepartnership includes both online marketing andonpage editorial to create a groundswell of news,opinion, knowledge and excitement, before, duringand after the car’s launch.This ensures that for the period of the launch, yourvehicle is front and centre of fleet decision-makers’minds both online and onpage.
Homepage FlickerboardWeekly FleetLaunch EmailWorkshop PartnershipAssociates Page
MEDIA 2017
eventsProducing engaging,interesting and informativeevents and unique venuesthat result in a high qualityaudience: the result is greatreturn on investment for exhibitors.
MEDIA 2017
The Fleet ShowNow established as the key event in the fleet year - thebiggest show at the most prestigious location, withhundreds of decision-makers visiting. In 2016, more than800 attended, and in 2017 there are a host of newdevelopments to make it even bigger, better and more costeffective for exhibitors. Fleet Show 2017 brings the whole industry together in oneevent on one day, meaning you can do the business youneed to, see the people you want to, and engage newcustomers in your services and products at one of the mosticonic motoring venues in the world: Silverstone.The Fleet Show allows senior fleet decision-makers to takeone day out of their busy schedules to drive cars and vansand meet suppliers in the renowned Silverstone Wing.The benefit for exhibitors is being able to do business onone action-packed day: no stretched-out events overmultiple days, or driving and exhibitions at separate venueson separate dates, with all the associated oncosts andlogistical headaches.
www.thefleetshow.co.uk
273Cars and vans
at Fleet Show 2016.
OneIconic Grand Prix circuit – Silverstone,
home of Fleet Show 2017.
832Visitors in one day
at Fleet Show 2016.
events
MEDIA 2017
• IN NUMBERS •
Fleet World HonoursThe Fleet World Honours is the annual award ceremonycelebrating the best manufacturers, suppliers, innovationsand fleet managers in the industry.Held at a prestigious lunch in the iconic RAC Club, Pall Mall,London, it provides event partners with the opportunityto network during the day to present and potentialcustomers, and position themselves as an integralbusiness within the fleet industry, and a brandwhich is engaged with and committed tothe sector.
Sponsorship packages for awards are available.
events
MEDIA 2017
MPG MarathonThe annual MPG Marathon highlights the benefits of fuelefficient, economical driving, while at the same timeproviding a shop window into some of the most innovative,eco-friendly and diverse vehicles on sale - and even somenot yet on sale - in the UK.Based at Heythrop Park Resort in Oxfordshire last year,competitors were tasked with planning their own routes tofour different venues across the heart of the country,including Silverstone racing circuit in Northamptonshire,home to the British Grand Prix and the Fleet Show.Their aim is to achieve the highest possible MPG figurefor their vehicle of choice, with prizes being awarded forthose that achieve not just the best overall MPG figure,but also the most significant improvement over themanufacturer’s quoted figure.
109.14mpgThe highest recorded figure at this year’s MPG Marathon – by a Toyota Prius Plug-in.
75.10 %Largest percentage improvement over official combined figure – by a Ford Mustang V8.
www.thempgmarathon.co.uk
eventsMPGmarathon
MEDIA 2017
• IN NUMBERS •
About our editors
Alex Grant, editor, Fleet WorldTrained on Cardiff University’s renowned Postgraduate Diploma in MotorMagazine Journalism, Alex is an award-winning motoring journalist with 10years’ experience across B2B and consumer titles. A life-long car enthusiastwith a fascination for new technology and alternative drivetrains, he joined FleetWorld in April 2011, contributing across the magazine and website portfolio andediting the EV Fleet World website.
John Kendall, editor, International Fleet WorldJohn has edited International Fleet World since 2012. An award-winning journalist, he hasover 30 years’ experience across B2B and consumer titles, including Automotive EngineeringInternational, Automotive Design, Dealer Update, Diesel Car and Motor Industry Magazine.
Dan Gilkes, editor, VAN Fleet WorldDan trained and worked as a construction and transport engineer and a transport coordinator, beforemoving into B2B journalism in 1988. With more than 27 years’ experience across many titles in thetransport, LCV and construction markets, he has car, motorcycle and Class 1 HGV licences and has drivenevery van and many of the heavy trucks launched in the last three decades.
Natalie Middleton, business editor, Fleet WorldNatalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Carmagazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including InsuranceAge and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with dailynews, interviews and road test content.
Katie Beck, content editor, Fleet WorldKatie joined Fleet World in 2012 as an editorial intern, following the completion of an English and AmericanLiterature BA from the University of East Anglia. She accepted a full-time position as an editorial assistantat the end of the internship period, and was promoted to the role of features editor in 2014 and contenteditor in 2016. She is responsible for all content across all digital channels – websites, mobile, email and Apps.
FLEETW RLD GROUP
About the editors...
MANAGING DIRECTORJerry Ramsdale
PUBLISHERSteve Moody
FW EDITORAlex Grant
VFW EDITORDan Gilkes
IFW EDITORJohn Kendall
BUSINESS EDITORNatalie Middleton
CONTENT EDITORKatie Beck
SALES DIRECTORAnne Dopson
SALES EXECUTIVEDarren Brett
SALES EXECUTIVEClaire Warman
HEAD OF PRODUCTIONLuke Wikner
DESIGNERVictoria Arellano
DESIGNERTina Ries
DIGITAL DESIGNERDaniel Desta
CIRCULATION MANAGERTracy Howell
FLEETW RLD GROUP
• CONTACT •
FLEET WORLD GROUP • STAG PUBLICATIONS LTD • 18 ALBAN PARK • HATFIELD ROAD • ST ALBANS • HERTS • AL4 0JJ
t +44 (0) 1727 739160 f +44 (0) 1727 739169 e [email protected] w www.fleetworld.co.uk