media pack 2015 · media pack 2015 arboricultural association cares for trees online channels...

MEDIA PACK 2015

Arboricultural AssociationCares for Trees

ONLINE CHANNELS CIRCULATION CONTACTS

The Voice of Arboriculture

ARB MAgAzINE

MEDIA PACK 2015

The ARB Magazine is the principal quarterly newsletter, published by the Arboricultural Association. It is distributed to around 2,500 of the members with an extended print run of 4,000 for distribution our to events, individuals and companies across the environment sector.

Advertising opportunities are also available throughout our electronic channels via our website, eBulletins and eNews. Plus summer ARB Show, Annual Conference and selected training events.

The Arboricultural Association is the largest professional institution in the UK dedicated to the amenity tree care profession.

We provide a home for all sectors of arboriculture; civic, commercial, utility and academic, and we are the home for all levels of tree care professional; craft, technical, supervisory, managerial or consultancy.



ARB MAgAzINE

MEDIA PACK 2015

Regular ARB Magazine sections:

News & EventsScience & OpinionNursery NewsArborists’ BusinessRegional ReviewIn ScotlandCalendar

Published quarterly – Spring, Summer, Autumn and Winter.

Advertising opportunities – Full page Inside Front Cover/Back Page – Half and quarter page, per insertion, by number of consecutive insertions.

RATE CARDFull-colour / Mono Insertions (£)

cost per insertion(s)

Size (mm) 1 2 3 4Full Page – Inside Front or Back Page: 250 x 190 586 527 486 441Full Page: 250 x 190 515 468 438 395Half Page: 245 x 85 or 190 x 120 365 331 306 278Quarter Page (Portrait): 85 x 120 265 242 231 210

Booking dates for the ARB Magazine:At least two months prior to month of publication i.e. at latest beginning January, April, July and October.

copy datesSix weeks prior publication. ie mid January, April, July and October.

ArtworkShould be sent to the main contact address by the copy date, or e-mailed to [email protected]

Publicity inserts£435 (2,500 inserts) per sheet to be at the main contact address by the last Friday of the month preceding publication month. If you require photocopying of your material this is charged at 10p per copy of single sided mono original.



ARB MAgAzINE

The ArB Magazine Issued quarterly Page count averages 70-80pp.

circulation 3,000 copies to UK and international Association members. Plus 1,000 to other contacts and customers

MEDIA PACK 2015ONLINE CHANNELS CIRCULATION CONTACTS


ARB MAgAzINE

ONlINE CHANNElSWebsite constantly updated with latest News, Training and Events information.

enews – a monthly newsletter sent or AA members list of approx. 2,500.

online directories accessed by public and trade.

For rates and specifications: www.trees.org.uk/Advertising-rates

PROFESSIONAl DIRECTORIES

Data for other pages available on request.

EVENTSWe are also able to offer a range of sponsorship and advertising opportunities associated with our two annual events – The ARB Show and Annual Amenity Conference. Please contact us for further details.

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Jan-‐13

Feb-‐13

Mar-‐13

Apr-‐13

May-‐13

Jun-‐13

Jul-‐1

3

Aug-‐13

Sep-‐13

Oct-‐13

Nov-‐13

Dec-‐13

Jan-‐14

Feb-‐14

Mar-‐14

Apr-‐14

May-‐14

Jun-‐14

Jul-‐1

4

Aug-‐14

Sep-‐14

Oct-‐14

Nov-‐14

Dec-‐14

Jan-‐15

Feb-‐15

Mar-‐15

Apr-‐15

May-‐15

Jun-‐15

Site Visits/Sessions 2013-‐2015

Total Visits Daily Average



ARB MAgAzINE

CIRCUlATION MIXAA MEMBErSHIP Grade

%GradesStudent 2.62Ordinary 7.80Associate 30.91Technician 22.41Professional 17.87Professional with Chartered Environmentalist status 0.92Professional Retired 0.13Fellow 4.75Fellow with Chartered Environmentalist status 1.70Fellow Retired 0.70Corporate 10.20

Figures above given from 2013-2014 period.

MEMBERSHIP MIXMembership over 90% Male.

AgE rAngE oF MEMBErSHIP

WorK SEcTorS oF MEMBErSHIP

17 or younger

0.3%1.9%

7.2%

12.3%

20%

25.9%

32.4%

18-20 21-29 30-39 40-49 50-59 60 or older



ARB MAgAzINE

AA CONTACTS

chris Martin, Marketing Manager

T: 01252 522152 E: [email protected]

Stephen Hodsman, Marketing Assistant

T: 01252 522152 E: [email protected]

media pack 2015 · media pack 2015 arboricultural association cares for trees online channels...

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