media pack (.pdf, 7.4 mb)

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CONTENT mEdia paCk2016

Encouraging, advancing and elevating market research worldwide No 44 | January/February 2014

WORLD CUP FEVER!Making sponsorship work

More investment in market researchWith the emphasis on analytics

Racing from finish to startHow DHL uses sports sponsoring

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Esomar Latin America Partner 2014

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133176-3 Research World 44 January 2013_cover 30-01-14 15:19 Pagina 1

2RW MEDIA PACK 2016 | To book advertising please contact: [email protected] or phone: +31 20 589 7868

INTRODUCTION

EDITORIAL TEAM— Simon Chadwick, EdiTOR iN CHiEF

— kathy Joe, angela Canin, CO-EdiTORS

— Neda Eneva, EdiTOR RW CONNECT

SALES— Helen parker, EXTERNaL RELaTiONS maNaGER

published six times a year by ESOmaR, Research World magazine focuses on innovation in market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and applications and the critical role of research in commerce and society.

Complimentary to all ESOmaR members and available through a print subscription, Research World is read in over 100 countries by around 20,000 of the world’s leading marketing, advertising and market research professionals.

digital subscriptions are also available through the Wiley Online Library to researchers, authors, academic and corporate libraries.

RW Connect (rwconnect.esomar.org) is an online magazine for the market research industry written by those at the front-line of research. With more than 11,000 visitors a month, it represents a wonderful channel to reach research professionals across the globe.

ADVISORY BOARD— Rex Briggs, maRkETiNG EVOLUTiON

— John Foresyth, mCkiNSEY

— ansgar Hölscher, BEiERSdORF

— John kearon, BRaiNJUiCER — david mcCaughan— Sean meehan, imd

— Jeff Hunter, maRkET FRamEWORk


ME &AFRICA

WESTERNEUROPE

APAC

NORTH AMERICA EASTERN

EUROPE12%

7%LATAM

49%

9%

6% 17%

AUDIENCES

Research World is read in over 100 countries by around 20,000 of the world’s leading marketing, advertising and market research professionals.

The majority of Research World print subscribers hold senior positions across the global research industry. Regular print subscribers are made up of the ESOmaR membership base of global professionals and non-member print subscriptions. There is additional distribution at ESOmaR and other global/regional events and through a network of ESOmaR representatives and partners.

Recently Wiley & Sons publishers have included the digital version of Research World in their online library.

RW Connect (rwconnect.esomar.org) is an online magazine for the market research industry written by those at the front-line of research. With more than 11,000 visitors a month, it represents a wonderful channel to reach research professionals across the globe.

20,000 + The estimated readership of Research World 49% Western Europe17% asia pacific12% North america9% Eastern Europe7% Latin america6% africa / middle East

11,000 + RW Connect visitors a month 30% Western Europe26% asia pacific17% North america10% Eastern Europe9% Latin america8% africa/middle East

11,000 + Subscribers to the Research World e-bulletin


EDITORIAL AND ADVERTISING SCHEDULE

JANUARY/FEBRUARY 2016 LiViNG iN a daTa RiCH WORLd: LET’S adapT aNd EVOLVE

The research industry has known the ‘power of data’ for decades and have built a USd 43.3 billion dollar industry around it. it should leave us well placed for a future that is filled with bits and bytes of knowledge coming from multiple sources that our predecessors could only dream of. How can market researchers optimise its use to help their clients, what is the role of research in digital analytics and what do researchers need to do to adapt to this new environment?

Regional profile: middle East and africaExtra distribution: ESOmaR mENap Forumadvertising reservation deadline: 15 January 2016advertising copy deadline: 18 January 2016Submission of content ideas: 2 November 2015Content copy deadline: 30 November 2015published: 12 February 2016

MARCH/APRIL 2016LONG VS SHORT TERm THiNkiNG

individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the business and social implications of our changing world? Should our belief in conventional demographics be revisited and what are the key trends that are impacting our work? does this impact how budgets are invested in both strategic or tactical research?

Regional profile: Latin americaExtra distribution: ESOmaR Latin america Conferenceadvertising reservation deadline: 4 march 2016advertising copy deadline: 7 march 2016Submission of content ideas: 4 January 2016Content copy deadline: 1 February 2016published: 1 april 2016

MAY/JUNE 2016mEaSURiNG THE mEdia

The way in which media is provided and consumed has changed alongside the technical revolution which has driven our world over the last two decades. These shifts have huge implications for advertisers, media owners, advertising agencies and researchers. How can media be measured in a radically different media consumer market? How can content and advertising be distributed across a multitude of screens and its consumption measured? What are the implications of new media sales channels specifically programmatic?

Regional profile: asia pacificExtra distribution: ESOmaR asia pacific Conferenceadvertising reservation deadline: 8 april 2016advertising copy deadline: 11 april 2016Submission of content ideas: 8 February 2016Content copy deadline: 7 march 2016published: 6 may 2016


EDITORIAL AND ADVERTISING SCHEDULE

SEPTEMBER 2016 aNOTHER pOiNT OF ViEW

Our industry is expanding with new entrants and different disciplines being involved in research. data scientists, search engines, consultants are analysing data while the ‘raw material’ data comes from a huge range of new sources including ‘wearables,’ internet of things, diY research and social media. How do these diverse group of players view research, how do they contribute to our industry and do we all have the same view of what research is, how it works and what our ethics are?

Regional profile: GlobalExtra distribution: ESOmaR Congressadvertising reservation deadline: 5 august 2016advertising copy deadline: 8 august 2016Submission of content ideas: 6 June 2016Content copy deadline: 4 July 2016published: 2 September 2016

OCTOBER 2016RESEaRCH CLiENTS

innovation, methodological success and the direction of the industry is all centered around research client needs and the delivery of insights and data that is relevant to business and societal questions. How is research managed on the client side? How is the ROi of research measured and determined? How is ‘big data’ managed and who is responsible for what? What are the budget allocations for new and experimental research tools and techniques?

Regional profile: Europeadvertising reservation deadline: 9 September 2016advertising copy deadline: 12 September 2016Submission of content ideas: 11 July 2016Content copy deadline: 5 august 2016published: 7 October 2016

NOVEMBER/DECEMBER 2016LOOkiNG BaCk, LOOkiNG FORWaRd

Some would say that our industry started a century ago when in 1916 the Literary digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US president. The digest correctly called the next four elections. How have we changed over the last hundred years and where will we be in the next hundred?

Regional profile: EuropeExtra distribution: ESOmaR Qualitative Conference 2016 & ESOmaR digital Conference 2016advertising reservation deadline: 7 October 2016advertising copy deadline: 10 October 2016Submission of content ideas: 4 august 2016Content copy deadline: 5 September 2016published: 4 November 2016


main Top Banner Secondary Top Banner

AD TYPESPRINT

double page spread395 x 225mm

Full page185 x 225mm

Quarter page vertical

90 x 110mm

Half page horizontal185 x 110mm

Belly BandFront

Belly BandBack

One-eight vertical185 x 35mm

2 page False

Cover

Front: 185 x 170 mm

Back: 185 x 225 mm

Side Banner

ONLINEResearch World e-Bulletin

RW Connect

Footer Banner

Side Banner

Header Banner


Reserving paid for content provides an excellent opportunity to demonstrate in more detail and in a timely way, your company’s thought leadership in a specific area, such as a new research technology, research methodology or geographical focus.

We are therefore offering two-page (1000 words) sponsored content advertorials that will also include your company’s logo and contact details. The editor of the issue will provide guidance on the planned content of the relevant issue and advice on what might best complement the overall editorial flow.

ESOmaR takes care of the editing, proof-reading and design of pages, so all you need to contribute is the text, the name(s) of authors along with their photos and details, working to the content copy deadlines to ensure a high-quality result. The logo, and any graphs or images should be high-definition format for print purposes.

AD TYPES

PRINT + DIGITAL PREMIUM PACKAGE

PRINT + DIGITAL MEDIUM PACKAGE

PRINT + DIGITAL BASIC PACKAGE

• Full page print advert in Research World• 1,200 word advertorial on RW Connect (can include embedded video, images and URL’s; article will be featured on

the homepage slider for a minimum of a week and to remain on the front page for 1 month from date of publication)• main Top Banner advert on RW Connect for 2 months (max. 4 banners at once)• Header Banner on Research World e-bulletin

• Full page print advert in Research World• Secondary Top Banner advert on RW Connect for 2 months (max. 4 banners at once)• Side Banner on Research World e-bulletin

• 1/2 page full colour print advert in Research World• Side Banner advert on RW Connect for 2 months (100% fixed on homepage)• Footer Banner on Research World e-bulletin

ADVERTORIALS/SPONSORED CONTENT

+ +

+ + +

+ +


x1 x2 x3 x4 x5 x6

Discount 2.5% 5.0% 10.0% 15.0% 20.0%

PRINT ONLYdouble page sponsored content plus full page advert

8.000 7.800 7.600 7.200 6.800 6.400

double page sponsored content 6.000 5.850 5.700 5.400 5.100 4.800

double page Spread 5.060 4.934 4.807 4.554 4.301 4.048

Full page Special position 3.300 3.218 3.135 2.970 2.805 2.640

Full page 2.750 2.681 2.613 2.475 2.338 2.200

1/2 page Full Colour 1.760 1.716 1.672 1.584 1.496 1.408

1/2 page B&W 1.100 1.073 1.045 990 935 880

1/4 page Full Colour 1.320 1.287 1.254 1.188 1.122 1.056

1/4 page B&W 880 858 836 792 748 704

1/8 page Full Colour 880 858 836 792 748 704

Belly Band/magazine Wrap 6.600 6.435 6.270 5.940 5.610 5.280

2 page False Cover 8.800 8.580 8.360 7.920 7.480 7.040

Gatefold, inserts, other options available upon request

PRINT+DIGITAL(details of package on page on 7)

premium package 4.620 4.505 4.389 4.158 3.927 3.696

medium package 3.410 3.325 3.240 3.069 2.899 2.728

Basic package 2.200 2.145 2.090 1.980 1.870 1.760

RW CONNECT (details of package on page on 7)

advertorial 1.100 1.073 1.045 990 935 880

main Top Banner (max 25% rotation) 880 858 836 792 748 704

Side Top Banner (max. 25% rotation) 660 644 627 594 561 528

Side Banner (100% fixed on homepage) 440 429 418 396 374 352

RW E-BULLETIN(details of package on page on 7)

Header Banner 440 429 418 396 374 352

Side Banner 330 322 314 297 281 264

Footer Banner 220 215 209 198 187 176

RATES

Number of advertisements per year/price per advertisement in Euro.please note that advertising is subject to approval.


TECHNICAL SPECIFICATIONS

PRINT

dELiVERaBLESFile format please send artwork in a closed digital file: Tiff, certified or high resolution pdf (minimum 300dpi), and include crop marks.

Illustrationsany illustrations must be at least 300dpi at implemented size, and CmYk formatted.

Proofingplease send all ads with a final, full-size hard copy and a matching colour proof to help us guarantee accuracy.

Format width x height width x heightOne-eight Page 185 x 35 mm

Quarter Page Vertical 90 x 110 mm

Half Page Horizontal 185 x 110 mm

Full Page 185 x 225 mm

Double Page 395 x 225 mm

Belly Band On request

2 Page False Cover 185 x 170 mm (front) 185 x 225 mm (back)

2 Page Gatefold 165 x 225 mm

3 Page Gatefold 165 x 225 mm (2 page fold out) 185 x 225 mm (1 page outside cover)


Header Banner.jpg, 586x72 pixels , 40kB (delivery of 728x90 leaderboard banners are allowed, but will be automatically resized to 586x72)

Footer Banner.jpg, 586x72 pixels , 40kB (delivery of 728x90 pixels leaderboard banners are allowed, but will be automatically resized to 586x72)

Side Banner .jpg, 180x150 pixels , 40kB

TECHNICAL SPECIFICATIONS

RW CONNECT

* Flash banner ads: • ESOMARallowsbannersinFlashfromversion7to10.1(ActionScript2&ActionScript3). • Audioisnotpermitted. • Videoadsarenotpermitted. • DonotembedanyURLsintheFlashfile—includelinkingURLsinanemailorotherdocument. • InsteadofembeddedURLs,makesurethattheclickTAGvariableisproperlyimplementedintheactionofthebutton.Usethefollowingcode: on (release) { if (clickTaG.substr(0,5) == “http:”) { getURL(clickTaG, “_blank”); } } • MakesureyouhaveinsertedtheclickTAGinthe.flafilebeforeconvertingittothe.swffile. • TheActionScriptwithclickTAGexpressionmustbeattachedtoabuttonobjectthattheuserclicks,andnotwithanyotherbutton. • TheActionScriptwithclickTAGexpressionmustbeattachedtoabuttonobjectthatiscalledonRelease. • MakesurethattheActionScriptthatcontainstheclickTAGisonthetop-mostlayerthroughouttheentiretimelineandencompasses the entire ad area. • ThebuttonassociatedwiththeActionScriptthatcontainstheclickTAGisextendedthroughouttheentireframeandisappliedtoall existing frames. • Frameratemaynotexceed24framespersecondduetoperformanceconsiderations.Bannersthatexceed24framespersecond will not be accepted. 12 frames per second is preferred. • AllFlashads(.swffile)mustbeaccompaniedbyanalternateimage(.gifor.jpg)ofthesamedimensions.Imagesmustmeetthefile size specs for that ad size. • ESOMARmakesuseofHTMLtemplates—thereisnoneedtoincludeHTMLfileswithyoursubmission. • Loadingfilesfromcross-domainsisnotpermittedforsecurityreasons. • Bannerexpansionscriptsarenotpermitted. • ESOMARdoesnotallowadvertisementstocollectpersonalidentifyinginformation. • AllcreativeissubjecttoapprovalbyESOMAR.

RESEARCH WORLD E-BULLETIN

main Top Banner position(shared spot on rotation - max. 4)

Leaderboard desktop/laptop; .gif, .jpg or .swf*; 728x90 pixels, max. 200 kB, animation max. 15 seconds.

Smartphone static banner Smartphone/tablet; .gif, .jpg or .swf*; 300x50 pixels, max. 50 kB, animation max. 15 seconds.

Secondary Top Banner position(shared spot on rotation - max. 4)

Half leaderboard desktop/laptop; .gif, .jpg or .swf*; 364x90 pixels, max. 100 kB, animation max. 15 seconds.

Smartphone static banner Smartphone/tablet; .gif, .jpg or .swf*; 300x50 pixels, max. 50 kB, animation max. 15 seconds.

Side Banner position (fixed, exclusive spot)

Rectangle all devices; .gif, .jpg or .swf*; 180x150 pixels, max. 80 kB, animation max. 15 seconds.


ADVERTISING TERMS

PRICINGall prices are exclusive of 21% dutch VaT (Value added Tax). VaT will apply if either a) your company is based in the Netherlands, or b) your company is based in an EU country but can not provide a VaT number on the order form.

ACCEPTANCE OF ADVERTISINGadvertisements are accepted on condition that their content does not contravene the Code of the international Chamber of Commerce, paris, and / or the ‘Stichting Reklameraad’ of the Netherlands. ESOmaR reserves the right to refuse any advertisement or cancel any pre-paid advertisement as it deems appropriate to avoid conflicts of interest and to make decisions in the best interest of the Society.

“i / We declare that i / we have read and understand the iCC / ESOmaR international Code on market and Social Research* and affirm for and on behalf of the Company of which i / we am / are the authorised Signatory / ies** that this company undertakes to apply the provisions contained therein to each and every marketing or social research contract which it may undertake.

in particular, i / we affirm that we agree to apply Rule 15 of the iCC / ESOmaR Code and confirm that when acting in the capacity as researchers, this company will not undertake any non-research activities, for example database marketing involving data about individuals which will be used for direct marketing and promotional activities.

i / We agree that this company will always clearly differentiate any such non-research activities from marketing research activities, in the way they are organised and carried out.”

NON-PUBLICATIONESOmaR is not responsible for any loss as a result of delay or non-delivery of Research World.

BILLINGadvertisements will be invoiced two months prior to the shipment of Research World. payment should be received within 30 days of the invoice date. if payment is not received, ESOmaR reserves the right

to cancel any advertising, publication orders and event registrations of the advertising company and / or its employees. Responsibility for paying the invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising agency.

COPY DELIVERYit is the advertiser’s responsibility to provide the materials before the copy date as specified in the advertising schedule. ESOmaR does not accept responsibility for any loss as result of misprints in ads that were supplied in any formats other than those specified by ESOmaR.

LIABILITYResearch World’s editorial calendar may be changed without prior notice. ESOmaR is free to change all characteristics of the magazine without prior notice to the advertisers. ESOmaR does not accept liability for any loss or damage resulting such changes in the planned production and / or mailing dates of Research World.

CANCELLATIONSCancellations must be received by ESOmaR in writing. The following charge will apply if the cancellation is received at the ESOmaR office:

• Morethan4weeksbeforetheadvertising deadline–Nocharge

• Lessthan4weeksbeforetheadvertisingdeadline-50% cancellation fee will apply. alternatively the advertising spot can be reassigned to the next issue at the normal rate plus a 25% reassignment charge.

• Lessthan1weekbeforetheadvertisingdeadline – 100% fee will apply

* A copy of the ICC/ESOMAR International Code on Market and Social Research is available on the ESOMAR website.

** “Authorised signatory/ies” refers to the person or persons authorised to sign on behalf of the company in accordance with its statutes. For instance, in the U.K. and the Republic of Ireland, the signatures of two Directors will be required.

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