MEDIA PACK

The Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the constantly connected ABC1

20 something female, providing relevant content at the right time and through the right channels.

The Debrief puts a modern take on traditional content pillars. Emotion and humour is added to fashion and beauty editorial; news is aggregated to give an opinion on a broad cast of characters; funny and frank sex content gives honest insight and advice, plus the best recommendations around going out (clubs, bars and restaurants) and staying in (food, interiors, books, TV and film).

The brand offers a unique and innovative commercial offering through integrated partnerships, helping our customers to speak to our audience by delivering content in a credible and authentic way. We also use real-time data and insight to constantly evolve both the editorial and commercial offerings.

This is a ‘digital-first’ launch for Bauer Media and a major

milestone in our digital journey; it demonstrates

our acute understanding of audiences and commitment to serve them wherever they are.

INTRODUCTION

AUDIENCE A valuable, highly targeted & engaged audience ABC1, 20-something female

AVERAGEAGE

AVERAGE PERSONAL

INCOME

Average monthly spend on make-up, hair and skin care

24 £25k £6088%20-29 years

Single/Dating Don’t like to miss out on social

activities

Connect to The Debrief across

all platforms

Have shared content they read

on the Debrief

Always looking for new

experiences

Share content face-to face

Live lifeto the max

Feel they have a unique style

Workingfull-time

62%

50% 80%

84% 60%

86%

49%

76%

68%

TThe debrief has shown consistent month on month traffic growth since launch. Engagement and organic

traffic showing continued growth.

TRAFFIC

PAGEVIEWS

UNIQUEVISITS

UNIQUEUSERS

1,200,000

641,000

480,000

All based on 3 months average (July – September 2014)

AAggregating the news as well as setting the agenda with original pieces. Everything is personalised through

the eyes of a 20 something girl, it covers the issues that matter directly to her and her friends by picking up on key social trends that really reflect her life and what’s important to her.

NEWS STYLE SEX THINGS TO DO

NEWS

The Debrief reflects an innovative approach to fashion & beauty amongst 20 something females. The

unique tone & approach add a layer of humour & emotion and offer a real representation of her life. The content represents her mix of vintage, high street as well as designer, reflecting how she really shops. We project realism with first person accounts which genuinely reflect the audience.

STYLE

NEWS STYLE SEX THINGS TO DO

The Sex channel delivers content around sex and relationships in a funny & frank way, offering non-

patronising advice & insight.

We deliver first person confessional pieces on a range of topics from “Straight girl on straight girl sex” to “The perils of online hook ups.”

SEX

NEWS STYLE SEX THINGS TO DO

The Things to Do Channel is all about maximising her every experience. We know that what she’s doing – whether that involves going out or staying in – is vital to her and fuels her

conversation. Our audience define themselves as much by what they’re doing as what they’re buying.

This channel gives timely recommendations and expert advice on going out - clubs, bars, restaurants and staying in - food, interiors, books, TV & films.

THINGS TO DO

NEWS STYLE SEX THINGS TO DO

We interact and converse with our audience 24/7 on all key social platforms – serving up the right content, in the right platforms at the right time for her.

With overt social icons visible throughout the site and on article pages, content is shareable across all social touch points, focusing on Twitter, Facebook, Instagram, Pinterest Youtube & Tumblr. All content actively encourages interaction & sharing amongst the audience.

On the homepage we have a social widget which aggregates activity from all our social platforms bringing the social conversation back to the site.

SOCIAL

WHY NATIVE ADVERTISING?With £783 billion to spend this year alone Millennials will outspend Baby Boomers by 2017 and their buying patterns are completely different to any previous

generation. This generation grew up with technology and rely on it to perform their jobs better – they are plugged-in 24 hours a day, 7 days a week.

This is why we feel communicating commercial messages through native advertising is the best way to engage with her. With our acute understanding of what this audience wants and needs, we will work alongside clients to integrate brands within our content, producing native editorial which generates virality and brand exposure, creating a natural, uninterrupted experience.

How we sell to this girl is important – advertising messages must be authentic, entertaining and relevant.

The Debrief offers an extensive range of digital advertising formats and solutions across all our platforms. The Debrief is fully mobile and tablet optimized. Our digital offerings include:

Leaderboard 728 x 90 HTML 5 Responsive

Billboard 970 x 250 HTML 5 Responsive

MPU 300 x 250 HTML 5 Responsive

Half Page 600 x 250 HTML 5 Responsive

Shutters 300 x 250 HTML 5 Responsive

Portrait 1080 x 250 HTML 5 Responsive

Pre – roll 2mb

Editorial Stories Pricing on Request

Logo Interaction Pricing on Request

Video Content Pricing on Request

Social Media Pricing on Request

Newsletter Pricing on Request

DIGITAL ADVERTISING