MEDIA SPENDING PLAN TEMPLATE

Total Budget Month Jan Feb Mar April May June July August Sept.$10,000.00 Frequency 1 2 2 2 2 2 2 1 1

$455 $455 $909 $909 $909 $909 $909 $909 $455 $455

MEDIA SOURCEST.LAWRENCE COUNTY NEWSNORTH COUNTRY THIS WEEKQ-102.9 "HOT COUNTRY" RADIOTIME WARNER CABLE-ROADRUNNERWATERTOWN DAILY TIMESWPAC-WSLB RADIOWPDM-WSNN RADIO "99 HITS"WVLF RADIO "THE VALLEY" / 101.5

WYBG 1050WMSABILLBOARD WICY 1490 oldies ( Massena AM)

OTHERSegi's MenuVacation GuideFree Trader ( Massena)North Country NowFree Trader (Malone)Web

Total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Balance $454.55 ### $2,272.73 $3,181.82 $4,090.91 $5,000.00 $5,909.09 $6,363.64 $6,818.18

WWNY-TV 7 NORTH COUNTRY PUBLIC RADIO/ WSLU

Oct. Nov. Dec TOTALS1 3 3 22

$455 $1,364 $1,364 $10,000

$0.00 $0.00

$0.00

$0.00 $0.00

$0.00

$0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $7,272.73 $8,636.36 $10,000.00 $10,000.00

MEDIA COST COMPARISON TEMPLATE

MEDIA SOURCE Reach /1000 Proposed $ CPM Rating* Rated CPM

93,000 93 $ - $0.00 7 $0.00 NORTH COUNTRY THIS WEEK 10,266 10.266 $ - $0.00 10 $0.00 Q-102.9 "HOT COUNTRY" RADIO 2,000 2 $ 1,740.00 $870.00 3 $290.00 TIME WARNER CABLE-ROADRUNNER 32,000 32 $ - $0.00 8 $0.00 WATERTOWN DAILY TIMES 13,500 13.5 $ 6,195.30 $458.91 7 $65.56 WPAC-WSLB RADIO 8,900 8.9 $ 4,500.00 $505.62 5 $101.12 WPDM-WSNN RADIO "99 HITS" 12,000 12 $ 3,000.00 $250.00 9 $27.78 WVLF RADIO "THE VALLEY" / 101.5 12,000 12 $ 1,920.00 $160.00 7 $22.86 101.5 The Fox 12,000 12 $ 1,920.00 $160.00 7 $22.86

13,500 13.5 $12,000.00 $888.89 7 $126.98 Yes FM 96.7 2,000 2 $ 1,740.00 $870.00 7 $124.29 NORTH COUNTRY PUBLIC RADIO/ WSLU 0 0 $ - 4 $0.00 WYBG 1050 45,000 45 $ 750.00 $16.67 4 $4.17 94.7 Hits FM 12,000 12 $ 4,875.00 $406.25 4 $101.56 1490 WICY Oldies 25,000 25 $ 4,000.00 $160.00 3 $53.33 Oldies 95.3 8,900 8.9 $ 4,500.00 $505.62 4 $126.40 Wild Country 96.5 12,000 12 $ 4,875.00 $406.25 4 $101.56 WMSA 14,000 14 $ 700.00 $50.00 4 $12.50 BILLBOARD 20,000 20 $ - $0.00 7 $0.00

OTHERSegi's Menu 4000 4 $ - $0.00 8 $0.00 Vacation Guide 78,000 78 $ - $0.00 7 $0.00 Free Trader (Massena) 16,000 16 $ 1,008.00 $63.00 5 $12.60 North Country Now 47,544 47.544 $ - $0.00 6 $0.00 Free Trader(Malone) 12,400 12.4 $ -

0 0 $ - Totals /Averages 506,010 $506.01 $53,723.30 $288.56 6.85 $59.68

Chosen Media Avg CPM $ 7.62

St. LAWRENCE COUNTY NEWSPAPERS / MALONE TELEGRAM

WWNY-TV 7

Rating* the higher the rating the more direct the media reaches your taget audience. This rating is factored into the CPM. A higher rating factors as a reduction in CPM.