Media planner 2018

ABOUT US

199,162 circUlATiOn*

2.6 reAderS per cOpy**

517,821 TOTAl reAderS

Source: *CCaB September 2017, **Legion Magazine 2015 reader Survey

Legion Magazine is Canada’s premier magazine for reaching 55+ readers on a national level.

Audience Overview86% OF reAderS Are 55+

90% Are leGiOn MeMBerS

54% SerVed in THe MiliTAry

MAgAzine interActiOn91% Spend MOre THAn One HOUr reAdinG Legion Magazine

88% rATed THe MAGAzine AS GOOd/excellenT

48% HAVe pUrcHASed A prOdUcT/SerVice AFTer reAdinG Legion Magazine (THAT’S 95,597 reAderS wHen weiGHed AGAinST OUr circUlATiOn!)

Source: Legion Magazine 2015 reader Survey

reAder prOFile

Source: Legion Magazine 2015 reader Survey

Our lOyal and dedicated readers put us ahead Of the cOmpetitiOn

HeAltH And wellness

FinAnce

78% On AVerAGe, rArely/neVer reAd OTHer cOMpeTiTOr pUBlicATiOnS

They include:

reAderS diGeST

GOOd TiMeS

zOOMer/cArp newS

cAnAdiAn GeOGrApHic

cAnAdA’S HiSTOry

86% HAVe An inTereST in HeAlTH

91% OF reAderS

USe A crediT cArd FrOM

A MAjOr neTwOrk

70% USe preScripTiOn drUGS

51% wOUld like TO See MOre inFOrMATiOn On reTireMenT cOMMUniTieS

27% Are inTereSTed in HOMe cAre

43%HAVe A

cOMpAny penSiOn

59%HAVe An

rrSp

39%HAVe MUTUAl

FUndS

39%HAVe A TFSA

Online AdVerTiSinG

legionmagazine.Com is a BUsY online CommUnitY averaging 3,800,000 hiTs eVerY MOnTh. Keep

YoUr Brand top of mind BY advertising todaY!

Source: Webalizer Jan. 2017 – Jun. 2017

legiOnMAgAzine.cOM

all ads must be rBG, JpeG, or GiF format. no rotation on Feature ads. Skyscraper and banner ads have maximum rotation of six. Based on a minimum buy of two months. rates are based on CpM of 80,000 impressions.

special 120 x 600

skyscraper standard120 x 240small square

200 x 200

medium rectangle300 x 250

leaderboard (prime position) 728 x 90

feature Banner 950 x 250

Banner standard 468 x 60

$12.36

$4.84

$20.61

$12.88$6.80

$4.95

AVerAGe MOnTHly TOTAl pAGe ViewS:

971,899AVerAGe MOnTHly TOTAl ViSiTS:

140,529

$30.60

ediTOriAl FOcUS

FeAturescompelling in-depth stories and pictorials of canadian military history and reports on current military topics

O CanadaTales of deeds and people who shaped our country

Humour hunt Amusing stories from our readers

On this date Highlights of historic events, day by day

In the news in-depth coverage of canadian communities, veterans benefits and today’s military

Military health mattersMedical trends and research

Face to face debates over controversial questions from our history

Heroes and villains celebrated and notorious adversaries

ArtifactsFascinating relics from military history deconstructed historic events, day-by-day

issUe spaCe Closing date material Closing date

january/February 2018 november 13, 2017 november 17, 2017

March/April 2018 january 15, 2018 january 19, 2018

May/june 2018 March 19, 2018 March 23, 2018

july/August 2018 May 14, 2018 May 18, 2018

September/October 2018 july 16, 2018 july 20, 2018

november/december 2018 September 17, 2018 September 21, 2018

january/February 2019 november 19, 2018 november 23, 2018

Subject to change

legiOn magazine is a prOud award-winner in variOus categOries!2017 cAnAdiAn Online pUBliSHinG AwArdS: canada independent publisher of the year2017 cAnAdiAn Online pUBliSHinG AwArdS Gold in ‘Best interactive Story/infographic’2016 cAnAdiAn Online pUBliSHinG AwArdS Finalist for ‘Best interactive Story/infographic’2015 cAnAdiAn cOVer AwArdS Gold in ‘SipS and new Magazines’2015 nATiOnAl MAGAzine AwArdS Honourable Mention for ‘Best Single issue’2014 cAnAdiAn cOVer AwArdS Gold in ‘SipS and new Magazines’2014 cMc AwArd Silver in ‘Audience development’2014 nATiOnAl MAGAzine AwArdS Gold in ‘Service: Health & Family’ and ‘investigative reporting’2013 cOMMUnicATiOn ArTS Award of excellence in ‘illustration’2012 cAnAdiAn cOVer AwArdS Gold in ‘General interest, Arts, lifestyle and regional’2012 and 2013 pierre BerTOn AwArd FinAliST canada’s most prestigious history honour2012 rOSS MUnrO AwArd in ‘editorial’ – Awarded to military affairs writer Adam day for his coverage of

the war in Afghanistan

AdVerTiSinG rATeS 2018

ad Format Measurements

double page spread

Trim - 15" x 10.875"Bleed - 15.25” x 11.125”

Full page Trim - 7.5” x 10.875”Bleed - 7.75” x 11.125”

2/3 page Trim - 4.8125” x 10.875”Bleed - 5.0625” x 11.125”

1/2 page island 4.275" x 7.375"

1/2 page 6.5" x 4.475"

1/3 page vert. 2.0425" x 9.725"

1/3 page sq. 4.275" x 4.75"

1/3 page horiz. 6.5" x 3.25"

1/6 page vert. 2.0425" x 4.75"

1/6 page horiz. 4.275" x 2.4375"

1/12 page 2.0425" x 2.4375"

dimensions (width x height)

national rates (gross rates) regional rates (gross rates)

Four colour a raTe

1-2xB raTe

3-5xC raTe

6+ TimesWestern (Manitoba and points west)

eastern (Ontario and points east)

atlantic provinces and Quebec Ontario

double page spread $24,757 $23,004 $22,004 $18,503 $19,254 $17,003 $17,753

1 page 13,033 12,110 11,583 9,741 10,135 8,951 9,346

2/3 or 1/2 page island 9,779 9,086 8,691 7,308 7,605 6,716 7,012

1/2 page 8,475 7,875 7,532 6,334 6,591 5,820 6,077

1/3 page 5,864 5,449 5,212

1/6 page 3,226 2,997 2,867

Black + one process colour 1-2x 3-5x 6+x

double page spread $23,369 $21,714 $20,770 $17,466 $18,174 $16,050 $16,758

1 page 12,299 11,428 10,931 9,192 9,565 8,447 8,820

2/3 or 1/2 page island 9,226 8,573 8,200 6,896 7,175 6,336 6,616

1/2 page 7,993 7,427 7,104 5,974 6,216 5,490 5,732

1/3 page 5,535 5,143 4,919

1/6 page 3,044 2,828 2,705

Black and White 1-2x 3-5x 6+x

double page spread $21,019 $19,531 $18,682 $15,710 $16,347 $14,436 $15,073

1 page 11,064 10,280 9,833 8,269 8,604 7,599 7,934

2/3 or 1/2 page island 8,289 7,703 7,368 6,196 6,447 5,693 5,944

1/2 page 7,191 6,681 6,391 5,374 5,592 4,938 5,156

1/3 page 4,983 4,631 4,429

1/6 page 2,770 2,574 2,462

1/12 page 1,423 1,322 1,264

Legion Magazine conforms to the recommended standard specifications for advertising material for magazines printed wet-process web offset, as outlined in canadian Advertising rates & data.

online advertising ratesBanner ads

Feature Banner 950 x 250 CpM $30.60 net

leaderboard top of page, prime position 728 x 90 CpM $20.61 net

Small Square 200 x 200 CpM $6.80 net

Medium rectangle 300 x 250 CpM $12.88 net

Standard 468 x 60 CpM $4.84 net

Skyscraper ads

Standard 120 x 240 CpM $4.95 net

Special 120 x 600 CpM $12.36 net

All ads must be rGB, jpeG or GiF format. no rotation on Feature ads, while Skyscraper and Banner ads have maximum rotation of six. Based on a minimum buy of two months.

marketplace rates (net rates)

Black and White 1-2x 3-5x 6+x

1/6 page (2.0425" x 4.75") $1,941 $1,803 $1,725

1/12 page (2.0425" x 2.4375") $997 $926 $886

1/24 page (2.0425" x 1.1875") $517 $481 $460

AdVerTiSinG SpeciFicATiOnS 2018

mechanical requirements eleCtroniC material digital files only. pdf/X-1a files are preferred. alternate acceptable formats include: Macintosh format, indesign CS6, Quarkxpress 9, illustrator CS6, photoshop CS6 (or earlier). include all fonts and high-resolution images (300 dpi files for best resolution) in TiFF or epS format (CMYK only). to ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

file transfer mediadVd, Cd, FTp or e-mail. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to design@dvtail.com and chimes@dvtail.com.

ftp site ftp.dvtail.com. please send an e-mail to ftp@dvtail.com for password information for the LEGION FTp site.

design serviCesComplete design services are available at an additional charge. For details, please contact: roberta dick, robertad@dvtail.com or Crystal Himes, chimes@dvtail.com, Tel: 905-886-6640

terms & ConditionsagenCY CommissionFifteen percent (15%) of gross to recognized agencies.

termsnet 30 days. One percent (1%) per month interest on overdue accounts.

taXesOur published rates do not include applicable taxes, which will be added to invoices and clearly identified.

pUBlisher Conditions advertising material is subject to approval by the publisher. if an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. Cancellations and space changes not accepted after closing date. Mail or fax contracts/insertion orders and material to:

dovetail Communications inc. 30 east Beaver Creek road, Suite 202 richmond Hill, On l4B 1J2 Tel: 905-886-6640 Fax: 905-886-6615

e-mail legion@dvtail.com WeBsite www.dvtail.com

sales Contact

Beth KukkonenDirector, Sales Operations

Tel: 905-707-3506Fax: 905-886-6615bkukkonen@dvtail.com

dovetail Communications inc.30 east Beaver Creek road, Suite 202richmond Hill, On l4B 1J2

publisher:

Canvet publications ltd.86 aird placeKanata, On K2l 0a1Tel: 613-591-0116Fax: 613-591-0146magazine@legionmagazine.com

advertising:

dovetail Communications inc.202–30 east Beaver Creekrichmond Hill, On l4B 1J2Tel: 905-886-6640Fax: 905-886-6615www.dvtail.com