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Shayar RawalTeam Members :Dhaval Patel, Lavanya RawalPravin Makwana

Media In Gujarat

Source : www.mediaware.com

Different Media & Different Activities

Advertising Budget to Different Medium

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Media to use ICON TV PROMOTION

Advertising Planning in Print

Distribution Planning (Marketing Department)

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NEWSPAPERS & MAGAZINES To Use

Radio as MEDIUM

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RADIO STATIONS to Use

BUDGET BIFERGRATION FOR THE MEDIASr. NoMediaamount1Radio28,80,3062Outdoor(ATL & BTL) ATL 62,98,130 BTL 8,60,00071,58,1303Print56,78,9924Television 84,26,9205Web 134,560Total Media Planning Expense2,42,78,908

Media Planning & Budget

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Radio Timings Prime TimeMorning SessionEvening Session07:00 A.M to 11:00 A.M04 : 00 P.M to 08:00 P.M08:00 P.M to 10 P.MNon Prime TimeNoon SessionLate Night Session11 : 00 P.M to 04 :00 P.M10 : 00 P.M

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RADIO AD TIMINGS (AMD, BRD, RJK, SRT) PER DAYRADIO CITY91.1 FMMORNINGPurchased Spots/DaySeconds to be used TimingsOF AdNo. of timesTo play1515 Seconds07: 00 A.M to 08:00 A.M130 Seconds08: 00 A.M to 09:00 A.M230 Seconds09: 00 A.M to 10:00 A.M230Seconds10:00 A.M to 11:00 A.M2

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RADIO AD TIMINGS (AMD, BRD, RJK, SRT) PER DAYRADIO CITY91.1eveningPurchased Spots/DaySeconds to be used TimingsOF aDNo. of timesTo play1530 Seconds04: 00 P.M to 05:00 P.M230 Seconds05: 00 P.M to 06:00 P.M230 Seconds06: 00 P.M to 07:00 P.M230 Seconds07:00 P.M to 08:00 P.M2

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RADIO AD TIMINGS (EVERY SUNDAY)RADIO CITY91.1MORNING&EveningPurchased Spots/SundaySeconds to be used TimingsOF aDNo. of timesTo play310 Seconds08: 00 A.M to 9:00 A.M-10 Seconds09: 00 A.M to 10:00 A.M110 Seconds05: 00 P.M to 06:00 P.M110 Seconds06:00 P.M to 07:00 P.M1

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TOTAL RADIO CITY DETAILS (26 DAYS)Radio CITY 91.1 FMPurchased SpotsSeconds to be used TimingsOF aDNo. of timesTo play3905850Morning SlotsFrom 07:00 A.M to 11:00 A.M182Evening SlotsFrom 04:00 P.M to 08:00 P.M208

TOTAL RADIO CITY DETAILS (4 SUNDAYS)Radio CITY 91.1 FM1015008: 00 A.M to 09:00 A.M-09: 00 A.M to 10:00 A.M405: 00 P.M to 06:00 P.M306:00 P.M to 07:00 P.M3

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RADIO CITY - AD SPOTS BUDGETRadio CITY91.1 FMPurchased SpotsSeconds to be used Amount(including tax)AMDstationchargesBRDstationchargesRJKstationchargesSRTstationcharges+10.3%Servicetax1600

(400 for each city)24,000Sec.

(6000each city)11,91,2402,70,0002,70,0002,70,0002,70,00027,810Total amount for Ahmedabad radio CITYTotal amount forVADODRA radio CITYTotal amount forRAJKOTradio CITYTotal amount forSURATradio mirchi297,810297,810297,810297,810

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RADIO AD TIMINGS (AMD, BRD, RJK,) PER DAYRED FM93.5MORNINGPurchased Spots/DaySeconds to be used TimingsOF aDNo. of timesTo play515 Seconds07: 00 A.M to 08:00 A.M115 Seconds08: 00 A.M to 09:00 A.M130 Seconds09: 00 A.M to 10:00 A.M215 Seconds10:00 A.M to 11:00 A.M1

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RADIO AD TIMINGS (AMD, BRD, RJK,) PER DAYRED FM95.3eveningPurchased Spots/DaySeconds to be used TimingsOF aDNo. of timesTo play515 Seconds04: 00 P.M to 05:00 P.M115 Seconds05: 00 P.M to 06:00 P.M130 Seconds06: 00 P.M to 07:00 P.M215 Seconds07:00 P.M to 08:00 P.M1

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TOTAL RED FM SPOTS DETAILS (26 DAYS)RED FM93.5Purchased SpotsSeconds to be used TimingsOF aDNo. of timesTo play2603900Morning SlotsFrom 07:00 A.M to 11:00 A.M130Evening SlotsFrom 04:00 P.M to 08:00 P.M130

TOTAL RED FM SLOTS DETAILS (4 SUNDAYS)RED FM93.51010008: 00 A.M to 09:00 A.M309: 00 A.M to 10:00 A.M205: 00 P.M to 06:00 P.M306:00 P.M to 07:00 P.M2

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RED F.M - AD SPOTS BUDGETRED98.3 FMPurchased SpotsSeconds to be used Money to be usedAMDstationchargesBRDstationchargesRJKstationchargesSRTstationcharges+10.3%Servicetax810

(270for each city)12,000Sec.

(8000each city)5,29,440160,000160,000160,000N . A16,480Total amount for Ahmedabad RED f. MTotal amount forVADODRA RED F. MTotal amount forRAJKOTRED F. MTotal amount forSURATRED F.M176,480176,480176,480N . A

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RADIO AD TIMINGS (AMD, BRD, RJK, SRT) PER DAYALL INDIA RADIO

EVENINGPurchased Spots/DaySeconds to be used TimingsOF aDNo. of timesTo play110 Seconds07: 05 P.M to 07:10 P.M1

Note : AIR charges 1400 per 10 seconds

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ALL INDIA RADIO AD SPOTS BUDGETALLINDIARADIOPurchased SpotsSeconds to be used TOTALAMOUNT TO BE USEDAll GUJARAT+10.3%Servicetax30

(30for the whole state)300Sec.

(300 Seceach city)46,326/-42,0004326All gujarat amount46,326

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Radio Mirchi 98.3 FMRoad Block Schedule (25th April) IPL Final Road Block TimeFull Day07:00 A.M to 12 :00 P.MAmount+10.3Service TaxTOTAL AMOUNT11,00,0001,13,30011,13,300/-Additional SchemeGiven By Radio MirchiPer Hour SpotsTill 24th AprilDuration of Hours/Day209 : 00 A.M to 09 : 00 P.M

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TOTAL BUDGET SPENT ON RADIORadio City91.1 F.M(1st April to 30th April)Red FM93.5(1st April to 30th April)All IndiaRadio (1st April to 30th April)Radio Mirchi98.3 FM (25TH APRIL, 2010)11,91,240/-5,29,440/-46,326/-11,13,300/-TOTAL AMOUNT28,80,306/-

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OUTDOOR

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HOARDINGSHoardings & Location (15x30) in AMDHoardingLocation (Prime Location)QuantityPriceService TaxTotal AmountIncome Tax Cross Road1185,00019,055204,055C.G. Road Center Point1185,00019,055204,055C.G. Road Grish Coldrink1185,00019,055204,055C.G.Road Swastik Char Rasta1185,00019,055204,055Sardar Patel Stadium1185,00019,055204,055Vijay Char Rasta1185,00019,055204,055Mithakhali 6 Road1185,00019,055204,055TOTAL AMOUNT14,28,385

HOARDINGSHoardings & Location (15x30) in AMDHoardingLocation (Usual Location)QuantityPriceService TaxTotal AmountEllis Bridge190,000927099,270Anjali Cross Road190,000927099,270Law Garden190,000927099,270Gopal Tower , Maninagar190,000927099,270Naranpura, Sardar Statue190,000927099,270Bapunagar190,000927099,270TOTAL AMOUNT595,620

LCDsHoardings & Location (15x30) in GUJARATHoardingLocation (Usual Location)QuantityPriceService TaxTotal AmountPaldi, Ahmedabad1300,00030,900330,900Vastrapur Lake, Ahmedabad1300,00030,900330,900Iskon, Ahmedabad1300,00030,900330,900Vadodara1250,00025,750275,750Surat1250,00025,750275,750Rajkot1250,00025,750275,750Jamnagar1250,00025,750275,750Bhavnagar1250,00025,750275,750Junagadh1250,00025,750275,750TOTAL AMOUNT26,47,200/-

KIOSKSKiosks (Company Logo) (2x4) in GUJARATKiosksLocationPriceQuantityTotalService TaxS.G. Highway, Ahmedabad400050200,00020,600TOTAL AMOUNT2,20,600/-

FlyersFlyerLocationPriceDaysTotalService TaxCama Hotel, Ahmedabad85,0001512,75,000131,325TOTAL AMOUNT14,06,325

Event on 30th April,2010

AMOUNT For a Single Day Event200,000

Television & Ad ScheduleBTL ACTIVITIES DETAILName of ActivitiesDaysManpower/ Animals to be usedTownNamesTotal AmountStreet Plays30300(10 For each day)(800 for each man)Anand, Nadiad, Kosamba,Vansada, Unnai, Dharampur, Bardoli, Songadh, Vyara, limbdi, Surendranagar240,000Elephant(with Banner)Mahawat with ICON) Show7(Last week)21(3 each day with ICONs mahawat)(20,000 each)Ahmedabads coat Area420,000One day event at Devarc Mall, Ahmedabad1Team of ICONDevarc Mall200,000GROSS AMOUNT860,000/-

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Outdoor BudgetTotal Budget Spent on Outdoor MediaOutdoor FormatPriceHoardings20,24,005LCDs26,47,200Kiosks220,600Flyers14,06,325

TOTAL AMOUNT62,98,130/-

Newspapers & Ad ScheduleNEWSPAPER AD DETAILSDailiesDaysSizeAmountService Tax(1.55%)Total AmountGujarat Samachar(Page 3)MTW25 CCM/ 4 col.297,000(99000 Each Day)4605301,605Sandesh(Page 3)MTW25 CCM/ 4 col.246,000(92,000 Each day)3813249,813Divya Bhaskar(Page 3)MTW25 CCM/ 4 col.270,000(90,000 Each day)4185274,185Gujarat Samachar(Front Page)SUN (Non-bleed) 8 CCM396,000(198,000 Each day)6138402,138Sandesh(Front Page)SUN (Non-bleed) 8 CCM328,000(164,000 Each day)5084333,084Divya Bhaskar(Front Page)SUN (Non-bleed) 8 CCM360,000(180,000 Each Day)5580365,580GROSS AMOUNT44,03,214

Note : Each Details of the newspaper contains a week.

Newspapers & Ad ScheduleMEGAZINE AD DETAILSMegazineWeeksPlaceAmountService Tax(1.55%)Total AmountChitralekha4 weeksFront Page(Non-bleed)996,000(249,000 Each week)15,43810,11,438Abhiyaan4 weeksFront Page(Non-bleed)280,000(70,000 Each week)4340284,340GROSS AMOUNT12,75,778/-

Note : Each Details of the Magazine contains a week.

Print Media BudgetTotal Budget Spent on Print MediaFormat of Print MediaAmountDaily Newspapers(Gujarat Samachar, Sandesh, Divya Bhaskar)44,032,14Magazines(Chitralekha & Abhiyan)12,75,778TOTAL AMOUNT56,78,992/-

Television

Television & Ad ScheduleTELEVISION AD DETAILSChannelAirTimeAirPurchased SecondsAmountService Tax(10.30%)Total AmountTV 9PRIMENEWSTIME240/Day43,20,000444,96047,64,960GTPL(Movies)(Sat-Sun)9 PM to 12P.M640320,00032,960352,960SAB TV(Tarak Mehta Ka Ulta Chashma Programme ) In Place Advertising30,00,000390,00033,09,000GROSS AMOUNT84,26,920/-

WEB

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WEB & Ad ScheduleWEB AND ADSName of PortalDaysType ofAdSizeAmount10.3%Service TaxTotal AmountYahoo! India30Pop-ups5x5 cm22,000226024,260ICON websiteLife time--100,00010,300110,300GROSS AMOUNT134,560/-

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Thank you

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Chart175100752525

Budget Allocation to Different MediaBudget Allocation to Different MediaPrint Media75 LakhsElectronic Media1 CaroreOutdoor75 lakhRadio50 LakhsWeb25 Lakhs

Sheet1Budget Allocation to Different MediaPrint Media75LakhElectronic Media100Outdoor75Radio25Web25To resize chart data range, drag lower right corner of range.per secontotalamonttax400000total amnttx amnt004326576288000%113300