media presentation atl-jan, 2016
TRANSCRIPT
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ATL MARKETING
SWATI NEGI
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ATL marketing uses mass media as a medium to promote brand to reach out to target customers.
What is Above The Line (ATL)
Marketing ?
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Medium of ATL
Advertising
Hoarding
Radio Newspaper
Magazine
Television
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• Print media advertising is a form of advertising that uses physically printed media, such as newspapers and magazines, to reach consumers and business prospects.
Print Advertising
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Founder’s Day AD in all major Newspapers
27th October,
2015
•Hindustan Times•Hindustan Hindi•Times of India•Navbharat Times
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Magazines2-3 Full Pages advertisements in TOP magazines
of India
ElleCosmopolita
nWomen’s EraGood House
KeepingWomen’s Health
India Today Woman
Prevention
India Today English
Reader’s Digest
Food Marketing
& Technology
India
Tinkle
Tinkle Digest
Women Kids B2BGenera
l Interes
t
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S. No. Publication Circulation1 Good House Keeping 1,55,0002 Prevention 85,0003 Women’s Health 55,0004 India Today Woman 2,85,0005 India Today English 4,85,0006 Reader’s Digest 1,30,0007 Cosmopolitan 1,19,0008 Elle 93,4859 Women’s Era 85,00010 Tinkle 2,25,00011 Tinkle Digest 75,00012 Food Marketing & Technology India 22,000
Total 18,14,485
Monthly Circulation
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No. of Readers/Consumers Reached
Total Monthly Circulation
18,14,485
Average Readership of each Copy
Total Monthly Readership OR
Total No. of People Reached each month
6 people
1,08,86,910
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•Must share the information with all your team members (All JSOs)
•Must show magazines to all the retail outlets.
What To Do?
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India Today
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Reader’s Digest
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Elle
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Women’s Health
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Prevention
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Good House Keeping
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Cosmopolitan
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Women’s Era
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Tinkle Comics
Tinkle Digest
Comics
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Food Marketing & Technology India
Copies Distributed in Gulf
Food Festival,
Dubai
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Advertising on televisionusually means :-
Running a TV commercial
L-Band Program Sponsorship TickerLogo Bug
Television Advertising
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“Pickle L-Band”
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“Cornflakes Scheme Promotion” by L Band
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“Jam Scheme Promotion” by L-Band on TV
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Sponsorship Tag
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Ticker on Zee Network
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AD on 12 National & Regional
TV Channels
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Plan for Upcoming TV & Print Campaign
• Advertisement on General Entertainment Channels and National & Regional News Channels and print ad in top national and regional newspapers to target households and trade.
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Thank You !!!
TopsSocial @TopsSocial www.topsindia.com