Media Propaganda & Persuasion Throughout

History

Media Propaganda & Persuasion Throughout

History

By Angie HillmanBy Angie Hillman

Do media presentations impact the way we think

and live our lives?

Do media presentations impact the way we think

and live our lives?

Essential

Question

In other words…Do these advertisements make us….In other words…Do these advertisements make us….buy things we do not need?spend money we do not have?set different goals for ourselves?want items others have?

buy things we do not need?spend money we do not have?set different goals for ourselves?want items others have?

Unit QuestionUnit Question What influences you when you buy

something? peer pressureadvertisementscolorcostname brandcomfort

What influences you when you buy something? peer pressureadvertisementscolorcostname brandcomfort

Unit QuestionUnit Question

Do you believe everything that you are told or do you go with your gut on things?

Do you believe everything that you are told or do you go with your gut on things?

KWL Chart on Media PropagandaKWL Chart on Media PropagandaK= What do we already know?

W=What do we want to know?

L=What did we learn?

Think-Pair-ShareWhat do you think the following terms mean?

What do they have to do with advertising?

Think-Pair-ShareWhat do you think the following terms mean?

What do they have to do with advertising?

Glittering GeneralitiesName CallingTestimonialPlain FolksBandwagonTransferRewards

Glittering GeneralitiesName CallingTestimonialPlain FolksBandwagonTransferRewards

Glittering GeneralitiesGlittering GeneralitiesDefinition- uses glowing POSITIVE

WORDS such as “new,” “exciting,” “wonderful.”

Problem-the glittering words really don’t tell us anything about the product.

Example-Honda CR-V

Definition- uses glowing POSITIVE WORDS such as “new,” “exciting,” “wonderful.”

Problem-the glittering words really don’t tell us anything about the product.

Example-Honda CR-V

Name CallingName CallingDefinition-is calling the competitor

BAD NAMES.Problem-the ad denigrates the other

product without telling positive things about the supported product.

Examples-”Tide is better than all of the other detergents.” /Altell commercials

Definition-is calling the competitor BAD NAMES.

Problem-the ad denigrates the other product without telling positive things about the supported product.

Examples-”Tide is better than all of the other detergents.” /Altell commercials

Card StackingCard StackingDefinition-lists numerous REASONS

why the product is good.Problem-some of the reasons given may

be small onesPositive-this ad usually tends to provide

more information than ads with other types of propaganda

Exampls-”Tide is great for five reasons.” / ShamWoW

Definition-lists numerous REASONS why the product is good.

Problem-some of the reasons given may be small ones

Positive-this ad usually tends to provide more information than ads with other types of propaganda

Exampls-”Tide is great for five reasons.” / ShamWoW

TestimonialTestimonialDefinition-uses some person to

TESTIFY THE WORTH OF THE PRODUCT.

Problem-the person may not actually use the product. Even if the person uses the product, why should we buy a product just become a famous football player endorses it?

Example-endorsement by a movie star or sports hero/Proactive

Definition-uses some person to TESTIFY THE WORTH OF THE PRODUCT.

Problem-the person may not actually use the product. Even if the person uses the product, why should we buy a product just become a famous football player endorses it?

Example-endorsement by a movie star or sports hero/Proactive

Plain FolksPlain FolksDefinition-uses common, ORDINARY

PEOPLE to sell a product. It says that you share this problem with others.

Problem-just because a politician dresses like the people he/she is around, the person really hasn’t changed.

Example-Dove products

Definition-uses common, ORDINARY PEOPLE to sell a product. It says that you share this problem with others.

Problem-just because a politician dresses like the people he/she is around, the person really hasn’t changed.

Example-Dove products

BandwagonBandwagonDefinition-states that because a LARGE

NUMBER OF PEOPLE USE THE PRODUCT, you should jump on the bandwagon, too.

Problem-just because more people do something doesn’t always make it good.

Example-maybe a lot of people went to the movie, but few enjoyed it/Crest

Definition-states that because a LARGE NUMBER OF PEOPLE USE THE PRODUCT, you should jump on the bandwagon, too.

Problem-just because more people do something doesn’t always make it good.

Example-maybe a lot of people went to the movie, but few enjoyed it/Crest

TransferTransferDefinition-persuades you to buy a

product for the WRONG REASONS.Problem-the customer is buying the

gimmick and not the real product.Examples-you buy cereal to get the free

toy inside.

Definition-persuades you to buy a product for the WRONG REASONS.

Problem-the customer is buying the gimmick and not the real product.

Examples-you buy cereal to get the free toy inside.

RewardsRewardsDefinition-a product that you want to

buy but you get a BONUS anyway.Problem-Example-you buy a car and get a free

year’s supply of gas.

Definition-a product that you want to buy but you get a BONUS anyway.

Problem-Example-you buy a car and get a free

year’s supply of gas.

Fact vs. OpinionFact vs. OpinionFact-something that

can be provenExample-We live in

Cottonwood, AZ.

Fact-something that can be proven

Example-We live in Cottonwood, AZ.

Opinion-something that you think or have an emotion about

Example-I don’t like meatloaf.

Opinion-something that you think or have an emotion about

Example-I don’t like meatloaf.

Primary vs. Secondary SourcesPrimary vs. Secondary SourcesPrimary Source- original sources that

provide firsthand information

Examples-visiting a grocery store, interviewing an expert, or talking to a person who actually saw an event take place

Primary Source- original sources that

provide firsthand information

Examples-visiting a grocery store, interviewing an expert, or talking to a person who actually saw an event take place

Secondary Source- contain information that has been gathered from someone else

Examples-most nonfiction books, newspapers, magazines, and websites

Secondary Source- contain information that has been gathered from someone else

Examples-most nonfiction books, newspapers, magazines, and websites

Ticket Out: Note Card ResponseTicket Out: Note Card ResponseWhat do you still need CLARIFIED?

What do you PREDICT will be the most interesting part of this unit?

What QUESTION do you still have?

SUMMARIZE the most important concept that you learned today?