media psychological effects
TRANSCRIPT
Media psychology
Digital natives, digital trendsand media psychological effects
Digital natives Digital trends Current digital trends Media psychological effects Q&A
Content
Digital natives
"'native speakers' of the digital language of computers, video games and the Internet." – Prenzky, 2001
Digital natives
Characteristics
Grew up in technology and internet Creating content Being active instead of passive (online) High involvement in Social media
Digital natives
Time spend onlineAt home
Digital nativesMobile users
• Twitter• YouTube• Amazon.com
Digital trends
• Facebook• Hyves• LinkedIn
Digital trends
Current digital trends
Digital trendsCompanies following up on digital trends – Social advertising
Digital trendsCompanies following up on digital trends – Social advertising
Digital trendsCompanies following up on digital trends – Social advertising
• Attributes to reach the consumers• Reviews are more trustworthy than product descriptions• Facebook• How use of colour influences consumers
Media psychological effects
Attributes to reach the consumers
Media psychological effects
Using faces to look at the “clicking”-point
Attributes to reach the consumers
Media psychological effects
Using faces to look at the “clicking”-point
Attributes to reach the consumers
Media psychological effects
Media psychological attributes to reach the consumers
Media psychological effects
Media psychological attributes to reach the consumers
Media psychological effects
Attributes to reach the consumers
Media psychological effects
Directing the visitor to the “like” button
Attributes to reach the consumers
Media psychological effects
Facing the wrong way14 October 2011
Attributes to reach the consumers
Media psychological effects
Attributes to reach the consumers
Media psychological effects
Attributes to reach the consumers
Media psychological effects
Media psychological effects12.5% Conversion Rate
Media psychological effects31.0% Conversion Rate
148.3% improvement !
Reviews are more trustworthy than product descriptions
Media psychological effects
Reviews are more trustworthy than product descriptions
Media psychological effects
Media psychological effects
Media psychological effects
Media psychological effects
How use of colour influences consumers
Media psychological effects
How use of colour influences consumers
Media psychological effects
How use of colour influences consumers
Media psychological effects
How use of colour influences consumers
Media psychological effects
Q&A
Media psychological effects