media relations - an overview
TRANSCRIPT
Media Relations in P R
Quickies on CommunicationBy Priyan DC, PR and Communication Professional, Writer
What is Media Relations?
What is Media Relations
Media Relations is the fine art of networking and communicating with the media
It requires a good understanding of how the media segment operates It requires its practitioners to be respectful of the journalists and their
job demands There is a need for strategic thinking in developing messages that are
suitable to specific media houses or journalists It is important to note that Media Relations is not generic but a highly
specialized art that is honed over a period of time Media Relations is the successful synchronization of the 3 C’s which are
Contacts, Content and seamless Collaboration
How a PR firm help?
Help you understand the dynamic media segment in the context of your business and sector
Map the journalists, media houses and publications that are relevant for you
Help you connect with the right media Develop an association with influential journalists, who can become
allies in the long run Build a genuine rapport with the media - based on professionalism and
respect for their job demands Help develop messaging that are relevant and in synch with the times
In Summary
Media Relations is a must have skill for the leadership of growing companies
A basic understanding of the segment will help enhance the relationship with the media and give returns over time
Investing in the right PR agency will go a long way in establishing a profile for a company or an individual
Happy Hunting!