The target audience for my music magazine will be young people aged 16- 18, I am going to have to do some research In order to find out exactly what features I should include in my music magazine when designing it. The research I intend to do includes, a questionnaire + results, conventions, Proposal, typical reader profile and analysis of existing music magazines.

Target Audience

Reader ProfileThe typical reader for my music magazine would be aged 16. My questionnaire results shows that readers will be willing to spend money on my music magazine. I’d assume that the readers of my magazine would attend a lot of gigs and live events which means the readers would be open minded about all music. I think that fashion would be a good way to describe the readership of my music magazine as looking good is an important part of the music scene. Also the majority of readers for my magazine are young, many young people like to look good and stylish, and I could imagine that my music magazine readers would shop in places like Top man and River Island

Music Magazine Survey1. How many music magazines do you read per month?

1 or less 2-4 5-9 10 or more

2. How much money would you be willing to spend on a music magazine?

50p – 75p 76p – £1.00 £1.01- £1.50 £1.51 or more

3.Out of these options which is your favourite music genre?

Hip Hop Rock R&B Trap Music Other ______________

4. If there was a free gift included with the magazine such as a free cd, would you be more likely to purchase it?Yes No 5. What makes a music magazine stand out?

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Music Magazine Survey1. How many music magazines do you read per month?

1 or less x 2-4 5-9 10 or more

2. How much money would you be willing to spend on a music magazine?

50p – 75p 76p – £1.00 x £1.01- £1.50 £1.51 or more

3.Out of these options which is your favourite music genre?

Hip Hop Rock R&B x Trap Music Other ______________

4. If there was a free gift included with the magazine such as a free cd, would you be more likely to purchase it?Yes x No 5. What makes a music magazine stand out?

________________________________________________________________________________________________The main image and the colours used.

Filled out version

Results

This tells me that the majority of my target audience read 2 to 4 music magazines a week, this is useful to me because it gives me a rough idea of how many copies I could sell to each customer per week, however I have to take into account that I have competition so I would be competing against other music magazine producers to have the target audience read my magazine.

This tells me that the majority of my target audience prefer music magazines to come with free gifts/ promotions in them, this is helpful because it gives me the chance to add something to my magazine that my competition may not have in theirs.

This tells me that the majority my target audience think the main image is what makes a music magazine stand out from other music magazines the most, this is helpful because it tells me that I need to choose my main image very carefully.

This tells me that the majority of my target audience prefer hip hop the most out of every other music genre, this is helpful because I now know what the most popular type of music genre is so I can base my music magazine on that genre to increase the chances of selling copies.

This tells me that the majority of my target audience would be willing to pay from 50p - £1.50, this is helpful information because it gives me a rough idea of how much I should charge for my magazine which is essential for my business plan.

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. Vibe is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin.

Market Research

Subjects face can easily and clearly be seen with eye contact

Bright colour scheme with bright clothing

Magazine name can easily be remembered

Important stories mentioned

A brief comment on the magazines contents

Conventions

Master head

Cover line

Anchor text

Flash

Puff

For my music magazine I am going to create a magazine called “hip & hop”. My favourite music sub-genre is hip hop so I thought it would be a good idea for my magazine to be focused on hip hop music as I will be interested in the research involved. I was considering to make my magazine focused on mainstream pop as a sub-genre but I thought that I personally wouldn't work as hard on that specific sub-genre and that it may be used by many other people. As the magazine's sub-genre will be hip hop, I've decided that the cover and the layout will be funky and fresh as hip hop and the involvement of hip hop usually has a connotation of fresh, funkiness and excitement. There will be many conventions involved with my magazine cover to link to the target audience. For example; my magazine may not have a cheesy smile in the image to relate to a women's lifestyle magazine but maybe a funky pose linked to the funkiness of hip hop. My target audience will be young adults aged between 16-18 who are most likely in education. Independently they would be in social class D or E, by background they'll be C1 or C2 readers as they'll have enough money to meet the target just not the income. My magazine will be targeted towards men and women so I will have many things that'll connote both male and female interests. For example; for my cover image I could take a photo of a female wearing blue - the blue would connote males.The market segmentation that my magazine will be targeting will mainly be aspirers and reformers. They aim for a good life but with their own twist on it.

Proposal