Quick Snapshot

Week 10-17’2014

MCCS

ABP MajhaWeek: - 10-17’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

15

42

0

% Genre Shares

Source : TAMPeriod : Wk 17’14

Vs. Last year genre share up by 4%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.63.7

Wk 10-17'13 Wk 10-17'14

Source : TAM Period : Wk 10-17’2013 & 2014

ABP Majha ruling the chart with 37% mkt. share

ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40% 37%

25% 24%

13%

% Mkt. Share

Wk 10-17'14

Source : TAM Period : Wk 10-17’14

ABP Majha the leader in reach

Source : TAM Period : Wk 10-17’14

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416 14

1311

6

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214

1211

9

5

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 10-17’14

% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 48% 40% 35% 45% 38% 38% 38%IBN Lokmat 26% 25% 22% 25% 22% 24% 24% 25%TV9 MAHA 15% 6% 10% 15% 11% 13% 13% 13%Z 24 Taas 26% 21% 28% 25% 22% 25% 25% 25%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 17’14

Date Time From Time To Programme Genre TVTs 000s22/04/2014 21:58 23:26 GHOSHNA PATRA Talk Shows/Chat 23925/04/2014 21:59 22:28 10 CHYA BATMYA News Bulletin 19826/04/2014 22:14 22:51 10 CHYA BATMYA News Bulletin 19222/04/2014 20:00 21:28 GHOSHNA PATRA Talk Shows/Chat 16822/04/2014 21:32 21:54 ABP MAJHA VISHESH Interviews/Port 14924/04/2014 18:00 18:36 MAHARASHTRA DESHA News Bulletin 14422/04/2014 23:30 23:55 KAUL MARATHI MANACHA News Bulletin 11824/04/2014 11:00 11:55 KAUL MARATHI MANACHA News Bulletin 11225/04/2014 21:16 21:56 ABP MAJHA VISHESH Interviews/Port 11121/04/2014 21:59 22:52 10 CHYA BATMYA News Bulletin 109

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