media services north campus feb 2001 miami-dade community college enrollment management media...
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![Page 1: Media Services North Campus Feb 2001 Miami-Dade Community College Enrollment Management Media Services North Campus Feb 2001 Presentation to The Board](https://reader036.vdocument.in/reader036/viewer/2022062802/56649ea95503460f94bad1a6/html5/thumbnails/1.jpg)
Media Services North Campus Feb 2001
Miami-Dade Community CollegeMiami-Dade Community College
Enrollment ManagementEnrollment Management
Media Services North Campus Feb 2001
Presentation to Presentation to The Board of TrusteesThe Board of Trustees
March 19, 2002March 19, 2002
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Media Services North Campus Feb 2001
Enrollment ManagementEnrollment Management
Definition:
A comprehensive plan focusing on both recruitment and retention to guide an institution toward reaching its desired enrollment state.
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Media Services North Campus Feb 2001
Demographic and academic Demographic and academic characteristics of our studentscharacteristics of our students
• Member of a minority group• A first language other than English• Lower placement scores• Attending part time• Working while enrolled • Being an older student• First in the family to attend college
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Media Services North Campus Feb 2001
Establish measurable goals for recruitment and retention 1.1.
GoalGoal
Campus-based planning is currently underway to develop these goals:
• First draft will be ready by April 1, 2002.
• Plans will include target groups, strategies, and measurable outcomes.
• College wide priorities will be established.
• Successful campus strategies will be adopted college wide.
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Media Services North Campus Feb 2001
Identify significant groups to target for recruitment and retention2.2.
GoalGoal
• Attract and retain academically prepared students
• Improve student performance in key courses and programs
• Target programs with high volume and high attrition such as
1. Mathematics2. College Prep3. ESL
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Media Services North Campus Feb 2001
Identify significant groups to target for recruitment and retention (con’t.)2.2.
GoalGoal
Determine the type of students to target:
• For example, students enrolling less than 2 years after high school seem to graduate in the shortest amount of time.
< 2 yrs. 2-6 7-11 >11 yrs.
3.25 years
3.77 years
4.0 years
3.76 years
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Media Services North Campus Feb 2001
Identify significant groups to target for recruitment and retention (con’t)2.2.
GoalGoal
• Yet, students who enroll several years after high school have the highest grade point average.
< 2 yrs. 2-6 7-11 >11 yrs.
2.16 GPA
2.35 GPA
2.47 GPA
2.52 GPA
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Media Services North Campus Feb 2001
Implement a system for evaluating services3.3.
GoalGoal
• Every service needs to be evaluated
• Expand the use of surveys: - Enrolled Student Surveys conducted every 2 years - Graduating Student Survey to be conducted next in 2002-03
• Use “Point of Service” surveys
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Media Services North Campus Feb 2001
Implement a system for evaluating services (con’t)3.3.
GoalGoal
Focus groups conducted with students in - Mathematics - ESL - College Prep (in progress) - Transferring students with and without a
degree (planning stage)
Focus group information already in use - by the Math Roundtable - in new faculty orientation
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Media Services North Campus Feb 2001
Identify the retention rate and performance of students in key courses4.4.
GoalGoal
• Identify key courses and programs with high attrition and/or low success
For example, these are the classes with the lowest pass rates:
• MAT 1033 44.2%• MAC 1105 46.8%• BSC 2085 55.8%• MAC 2233 55.9%• PSC 1515 57.4%
Source: IR Research Note, March 2, 2001
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Media Services North Campus Feb 2001
Implement system to collect, analyze and report recruitment and retention data5.5.
GoalGoal
• Determine what information to collect and how; use the data to make decisions
• Get information easily into the hands of those who can use it (especially faculty and staff)
• Need a system which easily tracks students from initial inquiry to graduation
• Collect constant feedback from students, faculty and staff
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Media Services North Campus Feb 2001
Implement system to evaluate the effectiveness of
recruitment and retention activities6.6.GoalGoal
• Establish baseline measures
• Use them to determine effectiveness of strategies and activities
• Determine enrollment yield and completion rates of students by relevant factors/ categories
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Media Services North Campus Feb 2001
Activities and goals for Year Two include…
• Identification of enrollment and retention barriers for students
• Develop empirically derived profiles of successful students
• Establish a process for changing prospects into admitted/enrolled students
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Media Services North Campus Feb 2001
Other activities and goals for Year Two include…
• Design a process for re-enrolling current students
• Develop a system to respond to and track inquiries
• Create a recruitment plan with measurable outcomes for each campus
• Create a retention plan with measurable outcomes for each campus