ByCristianne Gonçalves de SousaColégio Cruzeiro - Jacarepaguá

ADVERTISERS SPAN T O CONVEY BRAND TO PERSUADE

Why do companies spend so much money producing advertisements?

What are some of the methods they use to persuade us to buy things?

Unlock the 007 in you. You have 70 seconds!

http://www.youtube.com/watch?v=RDiZOnzajNU

“We see advertisements everywhere: on TV, on the internet, on the radio, on cell phones. In the U. S, for every ten hours of TV there are three hours of advertisements. Children of all ages are exposed to about 100 ads a day, from TV commercials to cereal box promotions, and companies spend about $15 billion on advertising to children every year.” (Got It3, p.C7)

Open your book to p. C7 and read the text about advertising.

ARE YOU INFLUENCED BY COMMERCIALS?

WHAT IS IMPORTANT TO YOU WHEN YOU BUY SOMETHING: THE BRAND, AN IMAGE OR THE PRODUCT?

ARE YOU VICTIM OF ADVERTISING?

Imagine you have created a new product. Design a magazine commercial to advertise it. Think about the following:

What is the product? Who is your target audience? What techniques you are going to use to

persuade people to buy your product, for example images and language?