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MEST1H/Jan13/MEST1(JAN13MEST101)
General Certificate of EducationAdvanced Subsidiary ExaminationJanuary 2013
Media Studies MEST1Unit 1 Investigating Media
Wednesday 9 January 2013 9.00 am to 11.00 am
You will need no other materials.
Time allowedl 2 hours (including 15 minutes’ viewing time)
Instructionsl Use black ink or black ball-point pen.l Fill in the boxes at the top of this page.l Answer all questions in Section A and one question from Section B.l You must answer the questions in the spaces provided. Do not write
outside the box around each page or on blank pages.l Do all planning in this book. Cross through any work you do not want to
be marked.
Informationl The maximum mark for this paper is 80.l The marks for questions are shown in brackets.l You will be expected to show that you know and understand: – media concepts, contexts and critical debates – how meanings and responses are created within media products and
processes. l You will also be marked on your ability to: – use good English – organise relevant information clearly – use specialist vocabulary where appropriate.
Advicel You are advised to spend one hour 15 minutes (including 15 minutes’
viewing time) planning and writing your answers to Section A.l You should spend 45 minutes planning and writing your answer to
Section B.
Centre Number Candidate Number
Surname
Other Names
Candidate Signature
For Examiner’s Use
Examiner’s Initials
Question Mark
1
2
3
4section a sub-total
5
6
TOTAL
A
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Section A Texts, Concepts and Contexts
Answer all questions in Section A.
Read the information and the four questions below.
You will be shown a media product three times. In between viewings you should make notes in response to the questions below in the space provided. These notes will not be marked.
You should spend approximately 15 minutes answering each question in Section A.
You should support your answers with evidence from the media product.
You are about to see Embrace Life, a British public information film made for the Sussex Safer Roads Partnership about the importance of wearing seat belts. The short film has become an international phenomenon, reaching 129 countries through social networking and video sharing sites, after it was launched on the internet in January 2010.
Highly praised for its visual and emotional impact, the film has scooped a range of awards worldwide. By December 2011, the film had over 14 million views on YouTube and a Facebook group, ‘This Ad Should be on TV’, had been created.
Executive Producer, Neil Hopkins, said that the film had originally been designed to be screened at local cinemas, on the Sussex Safer Roads Partnership website, and at local educational events. He added: ‘We never dreamed that the campaign would touch so many people.’
1 Media Institutions How does the institution take an original and positive approach to road safety
advertising? (12 marks)
2 Media Forms How does mise-en-scène contribute to the impact of the film? (12 marks)
3 Media Representations How is family represented in the film? (12 marks)
4 Media Audiences Why does the film appeal to such a wide audience? (12 marks)
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1 Media Institutions
How does the institution take an original and positive approach to road safety advertising? (12 marks)
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2 Media Forms
How does mise-en-scène contribute to the impact of the film? (12 marks)
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3 Media Representations
How is family represented in the film? (12 marks)
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4 Media Audiences
Why does the film appeal to such a wide audience? (12 marks)
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Section B Cross-Media Study
Answer one question from this section using material from your cross-media study.
Answer either Question 5 on page 15 or Question 6 on page 21.
You should spend approximately 45 minutes planning and writing your answer.
You may make notes on this page. These notes will not be marked.
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EITHER
5 Evaluate how new technologies have been used in the products in your cross-media study.
Support your answer with reference to a range of products from three media platforms. (32 marks)
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OR
6 Intertextuality describes the way in which media products make reference to other media products that producers assume audiences will recognise.
Identify the ways intertextuality is used in your cross-media study.
Support your answer with reference to a range of products from three media platforms. (32 marks)
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END OF QUESTIONS
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