media the media and digital literacy academy of beirut studies (mdlab): undergraduate … media...

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Faculty of Arts and Sciences Tel +961 1 343 002 Fax +961 1 744 460 Web www.aub.edu.lb/fas Email [email protected] MEDIA STUDIES Undergraduate Program Social Sciences The Media and Digital Literacy Academy of Beirut (MDLAB): A two week summer academy held at AUB that teaches advanced media literacy and digital skills. Students study and engage in research and digital media production activities with young Arab university professors and students. aub.edu.lb/mdlab Other study abroad opportunities can be found on the Media studies website. After Graduation A degree in Media and Communication opens the door to a wide array of career opportunities ranging from digital journalism to advertising and media planning. Students graduating from our program can choose a concentration in digital and multimedia news or advertising and public relations or political communications or media activism. To learn more about the Media Studies Department: Web www.aub.edu.lb/mediastudies Email [email protected] Facebook facebook.com/groups/MediaStudiesAUB Twitter twitter.com/MediaStudiesAUB Media Studies at The American University of Beirut is to build well-rounded ethical and competent communicators, journalists, media policy experts, media managers, scholars and educators with strong research, critical and practical skills, and a solid theoretical foundation.

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Page 1: MEDIA The Media and Digital Literacy Academy of Beirut STUDIES (MDLAB): Undergraduate … Media Studies.pdf · Facult Arts and Sciences el 96 4 02 ax 96 4 60 eb Email fas@aub.edu.lb

Faculty of Arts and Sciences

Tel +961 1 343 002Fax +961 1 744 460Web www.aub.edu.lb/fasEmail [email protected]

MEDIA STUDIES

Undergraduate Program

Social Sciences

• The Media and Digital Literacy Academy of Beirut (MDLAB):AtwoweeksummeracademyheldatAUBthatteachesadvancedmedialiteracyanddigitalskills.StudentsstudyandengageinresearchanddigitalmediaproductionactivitieswithyoungArabuniversityprofessorsandstudents.aub.edu.lb/mdlab

OtherstudyabroadopportunitiescanbefoundontheMediastudieswebsite.

After GraduationAdegreeinMediaandCommunicationopensthedoortoawidearrayofcareeropportunitiesrangingfromdigitaljournalismtoadvertisingandmediaplanning.

Studentsgraduatingfromourprogramcanchooseaconcentrationindigitalandmultimedianewsoradvertisingandpublicrelationsorpoliticalcommunicationsormediaactivism.

To learn more about the Media Studies Department:

Webwww.aub.edu.lb/[email protected]/groups/MediaStudiesAUBTwittertwitter.com/MediaStudiesAUB

MediaStudiesatTheAmericanUniversityofBeirutistobuildwell-roundedethicalandcompetentcommunicators,journalists,mediapolicyexperts,mediamanagers,scholarsandeducatorswithstrongresearch,criticalandpracticalskills,andasolidtheoreticalfoundation.

Page 2: MEDIA The Media and Digital Literacy Academy of Beirut STUDIES (MDLAB): Undergraduate … Media Studies.pdf · Facult Arts and Sciences el 96 4 02 ax 96 4 60 eb Email fas@aub.edu.lb

Sample Courses

Media Studies at AUB signifies a rapidly expanding program that offers a variety of undergraduate degrees and certificates.

Students come from diverse backgrounds and have various interests, but all share a passion for media. Our growing body of professors and instructors are experts in their field and committed to excellence in teaching, research, and community service.

Four key objectives:• Tobuildstudents’digitalmedialiteracyskillsandkeendiscernmentoftherelationshipbetweenmediaandsociety.

• Toprovidestudentswithasolidfoundationofthetheoriesandconceptsofmediastudies.

• Toimmersestudentsinthemainscientificmethodsofresearchandsystematicinquiryrelevanttothefieldofmediastudies.

• Tohelpstudentsbuildanarrayofprofessionalexpertiseandskillsinaspecializedareaofmediastudies.

Study AbroadMediaStudiesatAUBoffersawiderangeofstudyabroadopportunities.Studentshavethechancetocomplete6-15creditsabroadgainingauniqueperspectiveunderthedirectionofworldrenownedprofessors.

• Salzburg Academy on Media and Global Change:AthreeweeksummerprograminSalzburg,Austria,worth6creditsofcoursesinglobalmedialiteracyanddigitalmedialiteracy.Studentsstudyandengageinresearchanddigitalmediaproductionactivitieswith90studentsandfacultyfromacrosstheglobe.aub.edu.lb/salzburgacademy

MediaStudiesatAUBbalancestheoretical,research,criticalandprofessionalskills.Theprogramstrivestoestablishitselfastheleadingmediaandcommunicationstudiesprogramintheregionthroughtraininggenerationsofmediaprofessionalandscholarsandproducingcuttingedgeresearchandknowledge.

CurriculumTheMediaStudiesdegreebringsforthissuesandprinciplesoffreedomofthepress,multiculturalcommunication,mediaethics,andsocialresponsibility.Itstressestheuniversity’scommitmenttocreativeandcriticalthinkingandcivicresponsibilitybyemphasizingmedialiteracyprinciplesthataimtoproducegraduateswhocaneffectivelyandcriticallyaccess,analyze,utilize,evaluateandcreatemediamessages,inadditiontodevelopingmediapoliciesandstrategies.

MCOM 202Digital and Media Literacy

Introducesdigitalinformationliteracyortheabilitytoeffectivelyaccess,analyzeevaluateandcreatedigitalmedia.Examineshowmediamessagesshapepolitics,cultureandsociety.

MCOM 231Advertising

Coreconceptsandpracticesofadverting.Examiningtheimpactofnewmediaandresearchmethods,withanemphasisonintegratedcommunicationsandtheroleofadagencies.

MCOM 232Public Speaking and Media Interviews

Anintroductiontopublicspeaking,speechwritinganddealingwithpressinterviewsandmediaappearances.

MCOM 242Digital and Multimedia News

Introductiontodigitalandmultimedianewswriting,reporting,researchingproducing,anddisseminatingonline.

MCOM 252Media Activism for Social Change

Anintroductiontothetheoriesandstrategiesofmediausefornon-violentactivismandadvocacycampaignsandsocialmovements.

MCOM 280Global Media Literacy

Exploreshowdistinctiveglobalmediashapeviewsofpolitics,cultureandsocietywithinnations,acrossregionsandinternationally.