media the media and digital literacy academy of beirut studies (mdlab): undergraduate … media...
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Faculty of Arts and Sciences
Tel +961 1 343 002Fax +961 1 744 460Web www.aub.edu.lb/fasEmail [email protected]
MEDIA STUDIES
Undergraduate Program
Social Sciences
• The Media and Digital Literacy Academy of Beirut (MDLAB):AtwoweeksummeracademyheldatAUBthatteachesadvancedmedialiteracyanddigitalskills.StudentsstudyandengageinresearchanddigitalmediaproductionactivitieswithyoungArabuniversityprofessorsandstudents.aub.edu.lb/mdlab
OtherstudyabroadopportunitiescanbefoundontheMediastudieswebsite.
After GraduationAdegreeinMediaandCommunicationopensthedoortoawidearrayofcareeropportunitiesrangingfromdigitaljournalismtoadvertisingandmediaplanning.
Studentsgraduatingfromourprogramcanchooseaconcentrationindigitalandmultimedianewsoradvertisingandpublicrelationsorpoliticalcommunicationsormediaactivism.
To learn more about the Media Studies Department:
Webwww.aub.edu.lb/[email protected]/groups/MediaStudiesAUBTwittertwitter.com/MediaStudiesAUB
MediaStudiesatTheAmericanUniversityofBeirutistobuildwell-roundedethicalandcompetentcommunicators,journalists,mediapolicyexperts,mediamanagers,scholarsandeducatorswithstrongresearch,criticalandpracticalskills,andasolidtheoreticalfoundation.
Sample Courses
Media Studies at AUB signifies a rapidly expanding program that offers a variety of undergraduate degrees and certificates.
Students come from diverse backgrounds and have various interests, but all share a passion for media. Our growing body of professors and instructors are experts in their field and committed to excellence in teaching, research, and community service.
Four key objectives:• Tobuildstudents’digitalmedialiteracyskillsandkeendiscernmentoftherelationshipbetweenmediaandsociety.
• Toprovidestudentswithasolidfoundationofthetheoriesandconceptsofmediastudies.
• Toimmersestudentsinthemainscientificmethodsofresearchandsystematicinquiryrelevanttothefieldofmediastudies.
• Tohelpstudentsbuildanarrayofprofessionalexpertiseandskillsinaspecializedareaofmediastudies.
Study AbroadMediaStudiesatAUBoffersawiderangeofstudyabroadopportunities.Studentshavethechancetocomplete6-15creditsabroadgainingauniqueperspectiveunderthedirectionofworldrenownedprofessors.
• Salzburg Academy on Media and Global Change:AthreeweeksummerprograminSalzburg,Austria,worth6creditsofcoursesinglobalmedialiteracyanddigitalmedialiteracy.Studentsstudyandengageinresearchanddigitalmediaproductionactivitieswith90studentsandfacultyfromacrosstheglobe.aub.edu.lb/salzburgacademy
MediaStudiesatAUBbalancestheoretical,research,criticalandprofessionalskills.Theprogramstrivestoestablishitselfastheleadingmediaandcommunicationstudiesprogramintheregionthroughtraininggenerationsofmediaprofessionalandscholarsandproducingcuttingedgeresearchandknowledge.
CurriculumTheMediaStudiesdegreebringsforthissuesandprinciplesoffreedomofthepress,multiculturalcommunication,mediaethics,andsocialresponsibility.Itstressestheuniversity’scommitmenttocreativeandcriticalthinkingandcivicresponsibilitybyemphasizingmedialiteracyprinciplesthataimtoproducegraduateswhocaneffectivelyandcriticallyaccess,analyze,utilize,evaluateandcreatemediamessages,inadditiontodevelopingmediapoliciesandstrategies.
MCOM 202Digital and Media Literacy
Introducesdigitalinformationliteracyortheabilitytoeffectivelyaccess,analyzeevaluateandcreatedigitalmedia.Examineshowmediamessagesshapepolitics,cultureandsociety.
MCOM 231Advertising
Coreconceptsandpracticesofadverting.Examiningtheimpactofnewmediaandresearchmethods,withanemphasisonintegratedcommunicationsandtheroleofadagencies.
MCOM 232Public Speaking and Media Interviews
Anintroductiontopublicspeaking,speechwritinganddealingwithpressinterviewsandmediaappearances.
MCOM 242Digital and Multimedia News
Introductiontodigitalandmultimedianewswriting,reporting,researchingproducing,anddisseminatingonline.
MCOM 252Media Activism for Social Change
Anintroductiontothetheoriesandstrategiesofmediausefornon-violentactivismandadvocacycampaignsandsocialmovements.
MCOM 280Global Media Literacy
Exploreshowdistinctiveglobalmediashapeviewsofpolitics,cultureandsocietywithinnations,acrossregionsandinternationally.