media - totem€¦ · readership of high life readers are ab female male 82% 39% 61% 3.6 million...
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MEDIA
EDITOR’S LETTERThe latest reincarnation of High Life reflects a very
British sense of irreverence, wit and attitude. Working with award-winning journalists, photographers and illustrators as well as
authoritative contributors, celebrities, authors and experts, High Life speaks to a generation of travellers
determined to know destinations from the inside out. Distributed in every seat pocket (from World
Traveller through to Club World and First) on every British Airways flight – as well as the luxurious BA lounges – it’s packed with intriguing features and
beautiful photography designed to shift perceptions and challenge preconceptions.
READERSHIP
of High Life readers are AB
Female
Male
82%
39%
61%
3.6 MILLIONreaders
824,000 IAS 2017 average issue readership (Europe)
– the highest circulation of any travel magazine
219,000Premier TGI 2016 average
issue readership (UK)
18%(500,000 BA passengers pcm)have talked about a feature or
article within High Life with someone else
Sources: IAS 2016, Premier TGI 2016
OUR ADVERTISERSFrom luxury travel to lifestyle, through to
fashion, watches and technology, our portfolio attracts some of the world’s top brands – keen
to reach an audience that is both highly affluent and highly engaged with our product.
£175,274Average value of
investments (excluding home/mortgage)
of High Life readers are business decision makers
of High Life readers like to go on holiday somewhere
different every time
64%
41%of High Life readers buy duty-free products at the airport
82%
The magazine prompts advocacy with one in ten passing knowledge gained
in the magazine on to a friend
£1.7 BILLION How much High Life readers
have spent on cars in the past 12 months
£130 MILLIONHow much High Life readers have spent on fashion in the
past 12 months
£1,671High Life readers’ spend per person on their last holiday
Sources: IAS 2017, Premier TGI 2017
INSIGHTS INTO THE HIGH LIFE READER
BRANDED CONTENT PARTNERSHIPS
Working with travel and luxury clients to fulfil commercial objectives, our branded content solutions
are shaped specifically for the British Airways audience. Written and designed by the team to give each client an
editorial look and feel, over the past year we have worked with brands including Bicester Village, American
Express, Starwood Hotels, Disney Resorts, Viking Cruises and Thessaloniki Tourist Board. Branded content
booked in High Life can then be repurposed across all of British Airways’ print and digital plaforms.
A CASE STUDY –
BICESTER VILLAGETHE BRIEF
To capture the attention of British Airways’ audience in order to build awareness of the Bicester Village brand and offering ahead
of the autumn 2017 expansion.
THE SOLUTIONA series of engaging and highly visual features
encouraged BA customers to reconsider the appeal and offering of the outlet village. The editorial team commissioned two writers, experienced in menswear and womenswear respectively (Vogue,
Esquire et al), as well as a style photographer, who all bought their expertise to bear on the end result, which was repurposed across British
Airways’ print and digital plaforms.
HIGH LIFE ADVERTORIAL HIGH LIFE CHINA EDITORIAL
THE CLUB ADVERTORIAL
PRINT TITLES DIGITAL: BA.COM & PATHFINDER EMAIL MARKETING
THE BRITISH AIRWAYS CONTENT ECO-SYSTEM
2018/9 EDITORIAL CALENDAR
APRILThe London Issue celebrating
British Airways’ home city
FEBRUARYFashion shoot on
location in Arizona
MARCHMiddle East
architecture and design
MAYNashville and
The USA Issue
JULYPhotographic essay:
what summer looks like
AUGUSTFamily holidays
JUNEBritish Menswear
SEPTEMBERThe Fashion Issue
JANUARYThe best new 2019 hotel
openings + spa supplement
OCTOBERThe Art Issue (Frieze)
NOVEMBERThe Adventure Issue
DECEMBERWhere’s Next for 2019 +
the best watches and jewellery
INSIDE FRONT COVER DPS
PAGE
$60, 092
RATE
FULL PAGE $24,836
OUTSIDE BACK COVER $36,655
HALF PAGE $13,488
INSIDE BACK COVER $31,848
RIGHT HAND PAGE $28,686
DOUBLE PAGE SPREAD $50,477
FULL PAGE ADVERTORIAL
BOUND INSERTS
DPS MAP STRIP
TIP ON
SPECIAL POSITIONS
$29,802
$119
$8,914
$119
Plus 10%
RATE CARD
ISSUE
JANUARY
AD DEADLINE INSERT DEADLINE
MAY 29 March 2018 6 April 2018
MARCH 31 March 2018 6 February 2018
JULY
NOVEMBER
3 July 2018 9 July 2018
3 October 2018 9 October 2018
FEBRUARY 5 January 2018 10 January 2018
JUNE 1 May 2018 8 May 2018
1 June 2018 7 June 2018
APRIL 2 March 2018 8 March 2018
AUGUST
DECEMBER
JANUARY
SEPTEMBER
OCTOBER
1 August 2018 7 August 2018
2 November 2018
29 November 2018
8 November 2018
5 December 2018
29 November 2017 5 December 2017
3 September 2018 7 September 2018
SCHEDULESCONTACT US
Nicole MullinCommercial Director
T 416.847.8187C 647.294.6996
Amy KnowlesSenior National Account Executive
T 416.847.8177C 416.560.5700
VISITwww.bamedia.co.uk