Caplan Communications

Media training for business leaders on print and radio interviews

Introduction

• How to Think Like a Journalist • Interviews Are Not Conversations

The Mechanics of Giving an Interview

• How to Give an Interview to a Radio / TV / Print Reporter• The Art of the Sound Bite • Interview Preparation Tips

Role Playing

• The Interested Radio Host• The Not So Interested Radio Host• The Uninterested Journalist

Classic Do’s / Don’ts

• Energy Level• Leadership• Know Your Story

Caplan Communications

Conclusion

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