media unit english 1202
DESCRIPTION
Media Unit English 1202. What exactly is MEDIA? Media – forms of public communication that are designed to reach large numbers of people. Examples: newspaper, radio, tv etc . Important Media Terms . - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/1.jpg)
MEDIA UNIT ENGLISH 1202
![Page 2: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/2.jpg)
What exactly is MEDIA?
Media – forms of public communication that are designed to reach large numbers of people.
Examples: newspaper, radio, tv etc
![Page 3: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/3.jpg)
IMPORTANT MEDIA TERMS 1. Advertisement – persuading people to
buy a product. Uses your desires, emotions and biases to change the way you think.
How are they trying toPersuade you in this Ad?
![Page 4: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/4.jpg)
2. Caption – a title or explanation of a picture.
3. Commercial – type of advertisement
http://www.youtube.com/watch?v=ttW8FmFS4Vg&feature=endscreen&NR=1&safety_mode=true&persist_safety_mode=1&safe=active
![Page 5: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/5.jpg)
4. Demographic – the group of people to whom a message is directed.
What is the demographic for the following pictures?
![Page 6: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/6.jpg)
![Page 7: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/7.jpg)
5. Endorsement – a testimonial strategy, where a famous person supports a product
![Page 8: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/8.jpg)
WATCH THIS!! http://www.youtube.com/watch?
v=Ke07IMQu8aI&safety_mode=true&persist_safety_mode=1&safe=active
![Page 9: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/9.jpg)
9. Logo – a symbol used to advertise an organization, event or product.
![Page 10: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/10.jpg)
10. Target audience – consumer group most likely to buy a product.
![Page 11: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/11.jpg)
REMEMBER! When answering questions on
advertisements, think MAP
M – what is the message being conveyed in the ad?
A – who is the intended audience?P – what is the purpose?
![Page 12: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/12.jpg)
CLASS WORK 1. What is the MAP of the following
advertisements?a. B.
![Page 13: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/13.jpg)
c.
![Page 14: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/14.jpg)
CLASS ASSIGNMENTUsing a chart, list the message, audience
and one strategy used in the following advertisements.
![Page 15: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/15.jpg)
1. http://www.youtube.com/watch?v=LsJiGF_Groo
2. http://www.youtube.com/watch?v=nivGKo2Q32c
3. http://www.youtube.com/watch?v=7p5fhPkdJZM&feature=fvwrel&safety_mode=true&persist_safety_mode=1&safe=active
![Page 16: Media Unit English 1202](https://reader035.vdocument.in/reader035/viewer/2022062218/56815e37550346895dcc9b0e/html5/thumbnails/16.jpg)
YOUR TURN!* With a partner find 4 online ads for
products and fill in the same chart.
* Put the ads/MAP in a slide show presentation and present your findings.