PHASE II FRONT 05/2015

Be fashion-forward and business-savvy.Designing clothes isn’t the fashion industry’s only creative avenue. Connecting with today’s consumers, keeping ahead of the style curve, and turning a retail space into a shopping destination take innovative thinking. Real imagination. And people like you. In our Fashion Marketing & Management program, our experienced instructors* will guide your learning and help you turn your love of fashion into the creative and business skills you’ll need to get started. You’ll work with similar hardware and software used in the fashion business as you build your fashion and marketing skills. It’s all about helping you prepare for a career where you do what you love, for life.

FASHION MARKETING & MANAGEMENT

FASHION & RETAIL MGMTAICASD

BACHELOR OF SCIENCE

PHASE II BACK 05/2015

USE HARDWARE & SOFTWARE SIMILAR TO THOSE YOU’LL WORK WITH AS A PROFESSIONAL.In our Fashion Marketing & Management program, you’ll use hardware and software similar to those found in the fashion industry, including these:

A SAMPLE OF THE LEARNING THAT’S IN STORE FOR YOU.In our collaborative environment, you’ll start your education by exploring how the apparel industry works. You’ll develop fundamental business skills, then study specifics like buying, budgeting, inventory, product development, and stock control. You’ll learn how to use advertising and promotion to grab customers’ attention. We’ll show you the mechanics of important functions like merchandise presentation, visual merchandising, retailing, store management, consumer behavior, and buying trends. And you’ll get hands-on training in how to use product data management software to monitor product development, generate product reports, and track merchandising and buying promotions.

When you’re ready to start marketing yourself, we’ll help you assemble a professional portfolio. And you’ll work with our network of career services advisors to begin your future in an industry where fresh thinking is always in style.

OUR ALUMNI SUCCESS STORIES CAN INSPIRE YOUR OWN.Our fashion grads are taking the industry—and their careers—in exciting new directions. Read about them by going to artinstitutes.edu and clicking Alumni at the top of the page. Click on Why Ai? at the top of the page, and you’ll find our inspiring Creativity for Life videos. Let our alumni and students tell you about their projects, their careers, and what their education from an Art Institutes school has meant to them.

HARDWARE:• Apple** workstations• Hewlett-Packard workstations

SOFTWARE:• Adobe Photoshop• Adobe Illustrator• Microsoft Office

FASHION & RETAIL MGMT

FASHION MARKETING & MANAGEMENT

AICASD

See ge.artinstitutes.edu/programoffering/370 for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important info.

The Art Institute of California—San Diego, a campus of Argosy University, is one of The Art Institutes, a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. The Art Institute of California—San Diego, a campus of Argosy University, 7650 Mission Valley Road, San Diego, CA 92108-4423. ©2015 The Art Institutes. Our email address is csprogramadmin@edmc.edu.

The Art Institute of California—San Diego, a campus of Argosy University 7650 Mission Valley RoadSan Diego, CA 92108-44231.866.275.2422

artinstitutes.edu/sandiego

* Credentials and experience levels vary by faculty and instructors.

** Apple, the Apple logo, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

BACHELOR OF SCIENCE