mediacentre overview. agenda what is the media center why are we doing it? current state and process...
TRANSCRIPT
MediaCentre Overview
Agenda
• What is the Media Center• Why are we doing it?• Current State and Process• Schedule• Questions• What does the schedule look like?
• The current outsourced model and workflows for content preparation are at design capacity, have limited scalability, are inefficient and error-prone– Materials processing methodology must be restructured to ensure our
ability to support current operations as well as grow efficiently and cost effectively
– Content preparation must be brought in house and outside vendors eliminated
– The disparate workflows in our three sub-regions must be integrated and unified
– Result will be higher productivity, better quality, increased throughput, uniform management reporting and performance tracking
• Virtually all marquis programmers in region now perform content prep in-house
• Project would commence Q1FY14 and go live Q1FY15
Executive Summary
3
The MediaCentre “Project”
Overall Picture
EMEA MediaCentre• The Media Centre is the key to organizing and simplifying the
process of content acquisition, preparation, file management, file delivery to playout, and deep archive of assets. Benefits provided:
– Better exploitation of program assets across sub-regions/brands– Synergistic workflows– Ability for territory programmers to have visibility of TX assets in other
regions– Standardized policies/procedures to maintain corporate compliance– Complete internal control and flexibility of all workflow and decisions– Reduced time to market on new product offerings– Establish “best practices” to improve quality– Eliminate expensive third party vendor media management costs– Channels retain complete control of all creative and editorial functions– Designed to accommodate needs of all current and future linear and VOD– Built-in hooks to link to non-linear / digital platforms content prep
infrastructure
• Functions performed by MC:– Media Asset Management, Transcoding, Deep Archive, Formatting, Proxy
Creation, Workflow/Process management, Materials tracking, Creation and delivery of TX-ready materials to playout, Automated Technical QC, Facilities to support editorial QC, Processing of content for non-linear distribution 6
Background - Methodology of Analysis
7
• Comprehensive analysis of regional workflow was conducted by hired consultant
• Recommendations made to attain efficiencies within and between regions• RFPs developed and bids were solicited from vendors for two scenarios:
• Scenario 1 – Construct SPT “Owned and Operated” in-house operation
• Designed, financed, staffed, and operated internally• Central Technical Area to be co-located at London-based data centre and
operated remotely from London, Budapest, and Madrid SPT Networks offices
• RFP sent to 5 systems integrators (SIs) – 5 different MAM applications were vetted
• 2 SI solutions were short-listed:• Television Systems Limited “TSL” (proposing Dalet)• Sony Professional Systems, Europe “SPSE” (proposing MBC)
• The commercial proposals of both are comparable• An in-depth comparative analysis has started – Goal for selection: 1 April
2013
• Scenario 2 – Utilize Outsourced Managed Service (with a single vendor)
• SPT defined new expanded workflow and volumes• Services provided to Networks for a monthly fee • RFP sent to multiple Content Prep Services providers• Primary purpose is to “benchmark” pricing against an in-house solution
8
Implementation Plan Specifics – London
• London is the primary MC administration point• Requires new infrastructure and additional staffing:
– MC Central Technical Area to be constructed at London-based Data Centre
– Modifications required to SPE IT Network infrastructure to integrate MC
– Development required on multiple support systems to tie into MC (e.g., Harris)
– London NetOps will require new heads– Transition workload from third-party vendors to in-house ops
• Anticipated go-live date of Q1, 2014, however schedule still not finalized
The RFP Story (MediaCentre Core)… So Far…
March 2012 – TSL consultant provides Workflow and Content Process analysis, content flow numbers, and recommendations.
June 2012 – RFP written and distributed January 2013 – Involve Procurement, Legal, Risk Management,
InfoSec Jan-Jun 2013 – Validation & Review of Functional Design Jan-Jun 2013 – Decision Process to select vendor
AnalysisMar 2012
RFP ReleaseJun 2012
Final Decision Process
Jan –Jun 2013
Importance of the Worklows
The value of the workflows to the effort cannot be understated.
The entire RFP and wider effort is based on these.
Huge thanks to the entire team for their time, knowledge, and effort to make these comprehensive touchstones.
RFP Overview - 5 Major Areas in the RFP
TechnicalBuildout
Content & Workflow
Management
System (Workflows)
Regional Requirement
s
Project Managemen
tRequirement
s
Supporting Informatio
n
A compilation of specific technical requirements, workflow diagrams, functional specifications, scenario descriptions, planning assumptions, and project guidelines.
Reference & Test Signals
Status & Alarm
Monitoring
Signal Monitoring & Measurement
Technical Buildout – Central Technical Area“Things that bolt into racks and have LED lights”
Comms/Talkback
External Feeds
Automated QC
Signal Routing
Disk & DatatapeStorage
With HSM
Transcoding
Technical
Buildout
Technical Buildout – Key Items
6 New QC/Version Edit RoomsNew Traffic Area for 8 people
New Playout Area for 3 people
Technical
Buildout
Technical Buildout – Key Items
New Storage Infrastructure 180 terabytes of spinning disk storage
2.1 petabytes of datatape storage
New data networkApprox 1 TB inbound data per day
Transfer of 1.25TB of new content to playout per day365 GB of content to non-linear platforms per day
Extensive Transcoding CapabilitiesApprox 1 TB of transcoded data created per day
Technical
Buildout
Technical Buildout – Key Items
Existing OAP Edit Suites/Seats Existing Graphic/Audio/VO Rooms
Post areas will remain connected to their own dedicated shared storage.
The CWM system will connect and help manage the existing post production areas to improve the process workflow.
Technical
Buildout
CWM helps manage all aspects of preparing
content for air.
Content and Workflow Management System
IngestVoiceove
rQC
PlayoutDistributio
n
Localisation
Compliance
On-AirGraphics
PromoProduction
Content & Workflow Management System “Getting the raw content ready for air” Content &
Workflow Managemen
tSystem
(Workflows)
CWMKey features and benefits
Automates transcoding
to needed formats
Central tracking of all assets
Common system for all content preparation
Automation of file movement
Coordination of the QC process
Manages ingest of all files from the variety of
sources
Push to playout systems
Direct integration with
Vision/BMS/Landmark
Content & Workflow Management SystemContent & Workflow
Management
System (Workflows)
Regional Requirements “What happens in Budapest & Madrid”
Content preparation for linear & digital would
occur at the MediaCentre, as
requested by channel office personnel using
the CWM
Opportunity to share content and resources
across the region
Standardized workflows in place at
channel offices managed by the
CWM
Regional Requiremen
ts
What’s not in the RFP
Business Systems / SPE Enterprise Systems Detail
GPMS
EAGL/DMR
CineShare
Digital Backbone
Vision
Broadcast Master
Landmark
Crackle
Over The Top
MediaCentre (within the RFP)
Content Workflow Management
Technical Buildout
MediaCentre is part of the larger effort toward improvement.Multiple interfaces with existing systems are required but this effort is intentionally not in the RFP.
Not In RFP
Contract
Rights
VOD/OTT
Program
Program
Scheduling
L NL
PlayoutM
edia
Pro
duce
rs
ExternalStudio
ProductionCompany SPE Other
Contract
Digital Media Management
Ingest ConformingQCEdit
Transcode
LibraryTransmissio
nReady
TranscodePackage
Finance
L NL
Business Intelligence
2
1
3
Master Data
Content Organization
Global Rights
Key Areas of Focus
Title Organization Today
Typical Vision Content Organization
Proposed MediaCentre Content Organization
Integration Exchange
Automated
Ordering &
InventoryVisibility
MediaCentre Project… The Other Pieces
24
Media Center
Broadcast
Master
GPMS(Global Product Master
System)
Vision 3.5
Vision 3.5
Vision 4.3
CE / Budapest
WE / UK
Inte
gra
tion S
oft
ware
Spain EAGL Websites Marketing
(TBD)
Enhancements & Data Conversion
1
2
3
4
5
6
Vision 4.3
Networks Integration Landscape
Schedule to Launch Project
Workstreams - Validate RFP Questions
Workstreams - Validate Greenlight Questions
Create RFP Amendment
RFP Amendment Distribution/Vendor Response
Evaluate Vendor Responses
NAB Conference
Madrid & Budapest Visit
Oral Presentations
Create/Define Selection Tool
Rate Vendor via Selection Tool
Internal Meetings/Decision Point
Final Decision
Contract Negotiations
Consolidate Greenlight Issues
Prepare Greenlight Presentation
26-Jan 15-Feb 7-Mar 27-Mar 16-Apr 6-May 26-May
Fri, Feb 22
Fri, Mar 29
Fri, Mar 01
Fri, Mar 29
Fri, Apr 12
Fri, Apr 12
Fri, Mar 15
Fri, Apr 19
Fri, Mar 29
Fri, Apr 26
Fri, May 03
Fri, May 03
Fri, May 31