MEDIAKIT 2019

The numbers and engagement you’ll find in this document are the result of 10 years of content creation, creativity and hard work. No artificial number and engagement boosting methods such as pods, bots and giveaways have been used to reach them.

THESE NUMBERS ARE FRAUD-FREE

It won a number of Awards both as best family blog and best travel blog.

Its main topics are: - Everyday life - Lifestyle - Travel - Family life - Entertainment - Food - London

Since 2013 the main blog posts are in Ita and Eng.

machedavvero.it is one of Italy’s most read personal blogs SINCE 2008.

BEST TRAVEL POST - ADUTEI 2016 BEST TRAVEL BLOGGER - Skyscanner Bloscars 2013 BEST ITALIAN FAMILY BLOG - Macchianera Italian Blog Awards 2013 BEST TRAVEL BLOG - Hostelworlds Travel Blogger Awards 2013

Featured in: TG5 - Corriere della Sera - Il Messaggero - La Repubblica - Vanity Fair - Il Sole 24Ore - Grazia - Gioia - Donna Moderna - Sette - A - Oggi and more.

THE BLOGGER

Machedavvero.it is Chiara Cecilia Santamaria’s blog. Chiara was born in Rome but lives in London since 2012. She has a 9 year old kid named Viola.

As a journalist, she has been a contributor for Vanity Fair, Corriere.it, Cosmopolitan, Gioia, Donna Moderna, Il Sole 24 Ore, Yahoo.it and Jamie Mag Italia.

The blog inspired her first book, the memoir Quello che le mamme non dicono - What moms don’t tell (Rizzoli, 2010), today a Bestseller after 9 reprints.Her second book, the novel ‘Da qualche parte nel mondo’/Somewhere in the world (Rizzoli), published in Sept 2015, has inspired the art exhibition BOOK ART PROJECT that took place in Rome and London.

BIO

BOOKS

WORK

TVChiara has worked as tv talent for a number of branded tv shows 2012 ‘Wild Purity Project’ on National Geographic Channel Italia for Nestlé A trip amongst Italy’s wildest destinations together with a National Geographic photographer and troupe, documenting it on the project’s blog and social media channels.

2015 ‘Guarda tu stesso’ on RealTimeTV Italia for Barilla. A trip discovering the making-of Barilla’s products. The videos aired on tv and online.

2018 Unforget-Table on Food Network. Chiara is the host of a tv format dedicated to food and wine. She travels Italy discovering the best products and producers. The first series was dedicated to Emilia Romagna, in collaboration with the APT and Consorzio Lambrusco.

TV

Machedavvero.it has collaborated with a number of International brands, such as:

More info in the About page of machedavvero.it

PARTNERSHIPS

INSTAGRAM 74.2Kfollowers

REACH

35Kavg impressions

25Kavg reach

AUDIENCE STORIES

12K avg impressions

5%avg engagement

FRAUD-FREE 100% no bots, pods, giveaways or other non organic numbers and engagement boosting

methods

YOUTUBEMachedavvero’s YouTube channel YouTube.com/machedavveroit keeps growing.The channel’s theme are: everyday life, family, travel, female empowerment.

52K subscribers

average video views25K

top video views300K

main audience25-44 FEMALE

average view time5 min

NUMBERSMONTHLY BLOG STATISTICS

100K 90K 45Kpageviews sessions users

AUDIENCE

25-44age

86%women

14%men ITALY

85%

01:46’avg reading time

23%bounce rate

FACEBOOKFACEBOOK.com/machedavvero

32.4K80K 26Klikes

views last 28 days engagement last 28 days

AUDIENCE

25-44age

92%women

7%men

ITALY95%

@MACHEDAVVERO

17.2K80.2Kfollowers

views last 28 days

AUDIENCE

25-44age

70%women

30%

menITALY

90%

MOVIE/TV, NEWS, MUSIC top followers interests

TWITTER

PINTEREST.com/machedavvero

AUDIENCE

25-44age

US35%

180K avg monthly viewers

SOCIAL MEDIAPINTEREST

HOME DECOR TRAVEL FASHIONRECIPES

DIY & CRAFTStop interests

UK30%

IT10%

OTHER25%

RECENT HIGHLIGHTSChiara is one of the 2 bloggers involved in the launch of the Harry Potter saga on Audible Italia, in collaboration with Pottermore. Video.

Chiara is ambassador for Dyson, and has been the only Italian influencer invited to the headquarter for the world’s reveal of the Dyson Airwrap.

NETFLIX

AUDIBLE

DYSON

DISCOVERY Chiara is the host of Unforget-Table aired Oct 2018 on Food Network.

Chiara is part of the Italian #StreamTeam, taking part in event and promotional project for new Netflix shows.

GOPRO Chiara is part of the GoPro Family, taking part in projects, event and activities with the GoPro team.

TRAVERSE Chiara is one of the 2 Italian Influencers guest of Traverse International Travel Bloggers Conference in Antigua and Barbuda.

BARILLA Chiara is one of the 6 bloggers of the ‘Guarda tu stesso’ (Look for yourself) project for Barilla Pesto sauce, aired on RealTime Italia.

HIGHLIGHTS 2016-17

‘Travel e family blogging: raccontare il piacere di viaggiare in famiglia’ - SPEAKER

‘Beyond mummy blogging’ - WORKSHOP TEACHER ‘Young mummy bloggers’ - MODERATOR Workshop: Blogging, the next level - LECTURER

FESTA DELLA RETE

BIT MILANO

MAMMACHEBLOG

SOCIAL MEDIA WEEK‘Moms, kids and Internet’ - SPEAKER

‘Traveling together: apps and safety’ - SPEAKER ‘When mummy bloggers grow up’ - SPEAKER

EVENTS & LECTURES

SALONE DEL LIBRO TORINOSpeaker

‘Online storytelling and personal branding’ - LECTURERVOLTERRA-DETROIT FOUNDATION

How brands should work with online influencers. - SPEAKERMOMKETING

TALENT DONNABlogging and social media: how to take a step-up.

HIGHLIGHTS 2016-17

The first workshops by machedavvero.it took place in May-June 2017 in Milan and Rome. They are dedicated to bloggers who want to take their work to the next level and learn more about personal branding, content strategy, social media, photo and video and how to approach brands and agencies.

#MCDWORKSHOPS

CLASSES & WORKSHOPS

Current partners of #mcdworkshops are OneFineStay.com and Italian-Eye.com

#MCDWORKSHOP: A Class AND A LIFESTYLE EVENT

#MCDWORKSHOP SPONSORSHIP OPPORTUNITY LAST EDITION SPONSORS INCLUDE: Onefinestay, Pastiglie Leone, fratelli lunardi and more

We are happy to consider new sponsorship requests for the upcoming dates in London, Milan, Rome, Florence.

CONTACTShttp://www.machedavvero.it

Chiara Cecilia Santamaria machedavvero@gmail.com Skype: machedavvero

Luca Magnani luca@fullswing.eu