CONFIDENTIAL  

MediaMation, Inc.

MediaMa1on,  Inc.  387  Maple  Avenue  Torrance,  CA  90503  

Tel.:  310-­‐320-­‐0696  Fax:  310-­‐320-­‐0699  sales@mediama1on.com  

Why?

Why MX4D?

Differentiate from Competition

Provide  audiences  the  ul1mate  immersive  experience    

Why  MX4D™?  

Build Greater Brand Equity Why  MX4D™?  

Premium Consumer Offerings

Each  of  these  new  experiences  appears  to  have  an  appeal  to  different  segments  of  the  popula1on  

American Moviegoers choose

Action and Adventure

Source:  Neilson,  2012  data  and  Marke1ngCharts.com    

The Frequent Moviegoer

“Theatrical  Market  Sta1s1cs,  2013,  MPAA    

References:  

All  Movie  Goers   Tickets  Purchased  by  Avid  Moviegoer  

Other  

Avid  Moviegoer  

Frequent Moviegoer Influence

Capturing  to  and  retaining  new  frequent  moviegoers    can  sustainably  increase  a  cinema’s  revenue.    

“Theatrical  Market  Sta1s1cs”,  2013,  MPAA    

References:  

Why MX4D? *  

*Ascertained  through  consumer  intercept  research  at  the  MX4D™  Theater  in  Oxnard  

Why MX4D?

*Ascertained  through  consumer  intercept  research  at  the  MX4D™  Theater  in  Oxnard  

*  

Frequent Moviegoer is the

MX4D Consumer

Frequent moviegoers are more likely to be: !  “Younger”. Median age: 32.4 !  Affluent (earning $75K+ per year) !  “In the know”/ follow trends !  Peer leaders !  Tech savvy !  Adventurous/crave excitement

•  “Benefits  of  the  Cinema  Audience”,  2011,  Cinema  Adver1sing  Counsel  •  “Theatrical  Market  Sta1s1cs,  2013,  MPAA    

References:  

MX4D Offering

MX4D™  is  insulated  from  advances  in  consumer  electronics  and  the  shrinking  release  window  between  theatrical  and  DVD  (and  other  distribu?on  channels)      

! Premium  Offering  ! Appeals  to  Frequent  Moviegoers  ! Best  Suited  for  Top  Grossing  Genres  ! Generates  Addi?onal  Revenue  ! You  Can’t  Get  It  At  Home  

!  Differentiate from competition !  Build greater brand equity !  Increase sales and transaction rates !  Create social buzz around company !  Position company as an innovator

Why MX4D? Daniel Montes - Marketing Manager, Cine Colombia

“Be in forefront and differentiate from competition” “Audience wants an immersive experience…4D provides [that]” Chose MediaMation because of: !  “Quality…studio relations…price” “4D Programming works well in post-production” “4D has a good future”

Why MX4D? P. Chandra – Board of Directors, City Cinema

Why MX4D? Rodrigo Mejia – Head of Technology, Cinemex

!  Must offer “best” premium experience to stay competitive !  Very happy to have [MediaMation] as a partner !  Clients want all of their favorite movies in 4D !  Ticket sales have increased !  Planning on adding [more] 4D theaters

Why MediaMation?

•  MMI is a technology company; building custom attractions for 24 years

•  MMI deeply understands the nuances of building immersive experiences

•  130+ installations world-wide ranging from fountain shows in Abu Dhabi to Motion EFX Dome theaters in the USA

CONFIDENTIAL  

Factory / DCI Theater

Final  Assembly  Room  (Built  in  the  USA)  

4D  Mo1on  EFX  Demonstra1on  Theater  

CONFIDENTIAL  

Client Sampling

CONFIDENTIAL  

City Cinemas!

Wanda!

Jinyi Cinemas!

**TBD CINEMAS (Japan)!

Luxin Cinemas!

Clients

•  United States* •  Colombia* •  Australia •  Austria •  Azerbaijan •  Belgium •  Canada •  Curacao* •  Chile •  China*

•  Puerto Rico •  England •  France •  Germany •  Greece •  India •  Italy •  Japan* •  Mexico* •  Qatar

•  Russia •  Saudi Arabia •  South Korea •  Spain •  Thailand •  UAE* •  Ukraine •  Venezuela •  Vietnam

MMI installations: 10,036 seats; 133 sites; 30 countries Installations include: large cinemas, static, 2/3/6 DOF motion seats, capsules, and large simulator platforms.

*  Indicates  feature  film  cinema(s)  Countries  with  major  cinema  chains  (not  included  above)  who  are  in,  or  near,  contract:  UAE,  Russia,  Belarus,  China,  and  Ukraine   CONFIDENTIAL  

Cinema Client Sampling “Mediama1on’s  X4D®  screens  have  improved  our  occupancy  rate  and  ahendance  for  those  films  with  the  4D  format.  Now,  people  expect  almost  every  blockbuster  to  be  in  X4D®.”              -­‐  Javier  Reyes  Moctezuma  -­‐  Cinemex  

“We  want  to  be  the  first  cinema  chain  in  South  America  to  have  X4D®!”  -­‐  Munir  Falah  -­‐  President,  Cine  Colombia  

5th  largest  chain  in  the  world   Largest  cinema  chain  in  Oman  

CONFIDENTIAL  

Studio Partners We work with ALL of the major studios

CONFIDENTIAL  

Movies Programmed

Projected;  48  

0  5  

10  15  20  25  30  35  40  45  50  

2013   2014   2015  

Num

ber  o

f  Hollywoo

d  Movies  

Year  

Suitable Titles for 4D? •  Action/Adventure •  Horror/Suspense •  Animation

Programmed Titles •  Woman in Black 2 •  The Hobbit: The Battle of the Five

Armies •  Night at the Museum Secret of the

Tomb •  Penguins of Madagascar •  Hunger Games: Mockingjay •  Exodus: Gods & Kings •  Big Hero 6 •  Interstellar •  John Wick •  Annabelle •  Planes: Fire & Rescue •  The Book of Life

•  The Equalizer •  Maze Runner •  Into the Storm •  Hercules •  Expendables 3 •  Teenage Mutant Ninja Turtles •  Guardians of the Galaxy •  Lucy •  Transformers 4 - Age of

Extinction) •  Dawn of the Planet of the Apes •  Rio 2 •  How to Train Your Dragon 2

•  Edge of Tomorrow •  Maleficent •  X-men: Days of Future Past •  Godzilla •  Non-Stop •  The Amazing Spider-Man 2 •  Captain America •  Ender's Game •  47 Ronin •  Need For Speed •  300 Rise of an Empire •  RoboCop •  Jack Ryan •  Gravity

•  Taken 3 •  Mortdecai •  Kingsman: The Secret Service •  Seventh Son

•  Jupiter Ascending •  Insurgent •  The SpongeBob Movie:

Sponge out of water

•  The Lazarus Effect •  Chappie •  Furious 7 •  Dragon Ball Z

2015:  

2014:  

CONFIDENTIAL  

Programming -  Senior in-house programming team (18+ years experience) -  Highly Accurate -  Extensive library of seat transducer EFX -  Real-time QC sessions

CONFIDENTIAL  

Technology •  Pneumatic

–  Fluid motion –  Motorless actuation –  Long life expectancy, no actuators failures to-date –  No high voltage in the theater –  Safe, reliable, lowest maintenance, and operating costs

•  EFX Armrest –  No visible fans –  Consistent results

•  Excellent Range of Motion

•  Robust Control System –  Award Winning –  Reliability

•  Remote diagnostics/support •  High Quality Manufacturing Standards

-  Made in USA -  Off the shelf industrial grade components

•  Maintenance/Warranty –  Low yearly fee –  Parts included

Technology

Commercial Cinema Theatre

CONFIDENTIAL  

Attraction Theatre Review

CONFIDENTIAL  

Drawings and Manuals

Left

JBL3677

Center

JBL3677

Rear

LeftJBL 3310

VidShow

AudioServer

Strobe

X4D Bench X4D BenchX4D BenchX4D Bench

X4D Bench X4D BenchX4D BenchX4D Bench

X4D Bench X4D Bench

Right

Rear

Right

Subwoofer

Surround

Left

JBL 3310

Surround

Right

Christie

DS8K+

Christie

DS8K+

MIDIAUDIOVIDEODMX

Strobe

Bubble

Machine

Snow

Machine

Fog

Machine

Bubble

Machine

Snow

Machine

Fog

Machine

70mm

Film

Projector

70mm

Film

Projector

Serial ControlSMPTE Time Code

NETWORK

FXM T1600

Bub 3.200

B-200

Speed Foger

Active

FXM T1600

Bub 3.200

B-200

Speed Foger

Active

Atomic 600

Atomic 600

JBL 3635JBL3677

JBL 3310

JBL 3310

PHASE SHEET NO. REV

PROJECT

AREA

DRAWING TITLE

PROJECT NO.

DRAWN BY

SCALE

DATE

NOTES:

THESE DRAWINGS ARE ISSUED FOR THE

PURPOSE OF COMMUNICATING MMI

DESIGN INTENT. MMI IS NOT A LICENSED

ARCHITECTURAL, ELECTRICAL, OR

ENGINEERING FIRM AND IS RELYING ON

THE CLIENT AND THEIR CONSULTANTS

FOR ALL ELEMENTS TO INSURE

PERSONAL AND STRUCTURAL SAFETY.

MMI ASSUMES NO RESPONSIBILITY FOR

STRUCTURAL ENGINEERING, AND

SAFETY OR CODE COMPLIANCES. THESE

DRAWINGS ARE BASED ON PRELIMINARY

CONSTRUCTION DRAWINGS PROVIDED

BY OTHERS. ARCHITECT AND ALL

TRADES MUST FIELD VERIFY ALL

DIMENSIONS.

SHSCN

T ADAMS

NONE

4/8/09

System Block Diagram

ALL

Vietnam

DD TH-1-100 2

468 N Camden Dr. Beverly Hills, CA. 90210 USA

TEL: 1-310-858-5589

Rear

Right

JBL 3310

VidShow

M-Audio

Ultra 8R

Input-1

Input-2

Input-3

Input-4

Input-5

Input-6

Input-7

Input-8

Output-1

Output-2

Output-3

Output-4

Output-5

Output-6

Output-7

Output-8

USB

Theater Mic

SMPTE Time Code From

70mm Projector

Surround

Right

JBL 3310

Right

JBL3677

Subwoofer

JBL 3635

Left

JBL3677

Center

JBL3677

Rear

LeftJBL 3310

Surround

Left

JBL 3310

CDi1000

Audio

Amp

CH1

CH2

CDi1000

Audio

Amp

CH1

CH2

CDi1000

Audio

Amp

CH1

CH2

CDi2000

Audio

Amp

CH1

CH2

Bridge Mode

Bridge Mode

PHASE SHEET NO. REV

2461 W. 205th St. #B-100

Torrance, CA. 90501

TEL: 310-320-0696

FAX: 310-320-0699

PROJECT

AREA

DRAWING TITLE

PROJECT NO.

DRAWN BY

SCALE

DATE

NOTES:

THESE DRAWINGS ARE ISSUED FOR THE

PURPOSE OF COMMUNICATING MMI

DESIGN INTENT. MMI IS NOT A LICENSED

ARCHITECTURAL, ELECTRICAL, OR

ENGINEERING FIRM AND IS RELYING ON

THE CLIENT AND THEIR CONSULTANTS

FOR ALL ELEMENTS TO INSURE

PERSONAL AND STRUCTURAL SAFETY.

MMI ASSUMES NO RESPONSIBILITY FOR

STRUCTURAL ENGINEERING, AND

SAFETY OR CODE COMPLIANCES. THESE

DRAWINGS ARE BASED ON PRELIMINARY

CONSTRUCTION DRAWINGS PROVIDED

BY OTHERS. ARCHITECT AND ALL

TRADES MUST FIELD VERIFY ALL

DIMENSIONS.

SHSCN

T ADAMS

NONE

4/8/09

Audio Block Diagram

ALL

Vietnam

DD TH-1-101 1

CONFIDENTIAL  

Comprehensive Support

•  Upload: programming & software

updates •  Theater diagnostics: each bench is

IP Addressable •  Included iPad (or personal iPhone)

to perform some maintenance •  Apple's FaceTime used to speak

with MMI tech support

CONFIDENTIAL  

MediaMa1on,  Inc.  387  Maple  Avenue  Torrance,  CA  90503  

Tel.:  310-­‐320-­‐0696  Fax:  310-­‐320-­‐0699  sales@mediama1on.com  

CONFIDENTIAL  

END