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mediamax PREMIUM MEDIA. LOCAL SOLUTIONS. 2020 Media Kit

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Page 1: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

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PREMIUM MEDIA. LOCAL SOLUTIONS.2020 Media Kit

Page 2: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

Redefine how you reach your next best customer. By delivering turn-key,

integrated local solutions in 100+ markets in the U.S. and Canada, we will

connect you with your target audience – where they are, when they want it.

BEST IN CLASS MEDIA Our business has evolved from our exclusive partnership with Condé Nast. It began with magazines and evolved to digital, data, and beyond

ROI-DRIVEN

Using our mTRAX database, we build proven media plans to resonate with consumers — where they are, when they want it

DISCOVER THE NEW LOCAL

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MediaMax provides premium local advertising solutions to help local, regional, and national companies gain exposure and showcase their products in the markets that matter most.

LOCAL IS OUR DNA

For 15+ years, more than 2,000 clients have trusted us to use precise targeting to reach their audiences

Premium media. Local solutions.

100+ Markets

in U.S. and Canada

Page 3: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

Whether you’re a national company with a local

strategy or a local small business trying to increase

exposure and drive ROI, MediaMax delivers turn-key

solutions using the world’s most prestigious media

brands, only in your target markets.

NATIONAL BRANDS WITH LOCAL INITIATIVES

Activate local initiatives such as new store openings, test markets, franchise support, and co-op/dealer support.

REGIONAL MARKETERS INVESTED IN LOCAL GROWTH Reach your best customers in the markets that matter most for your business.

LOCAL COMPANIES WITH BIG GOALS AND LIMITED BUDGETS

Increase exposure & drive a competitive advantage by appearing in national media - locally.

WE SOLVE LOCAL MARKETING CHALLENGES

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Brand strategists and media planners are

finding what Nielsen calls “hidden pockets of

opportunity” in localizing media campaigns to target

consumers where they live and work.

‘‘

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Page 4: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

A trusted partner for marketers seeking critical exposure in their target markets–every day, every way, and everywhere.

REACH TOUR AUDIENCE AT EVERY TOUCHPOINT

MAGAZINES MOBILE DESKTOP

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MediaMax delivers turn-key solutions using the world’s most prestigious media brands and platforms. Solutions include: Print, OTT, video, streaming radio/TV, social, native, and first-party data.

Page 5: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

SIGNATURE DIGITAL PROGRAMS

Email Newsletter Display & E-Blast

Native High-Impact Video

Streaming TV: Hulu & Connected TV

Social: Facebook, Twitter, Instagram & Snapchat

First-Party Data

Streaming Radio: Pandora & Spotify

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maxIQ™

Use deterministic first-party data to reach your exact audience, a true 1:1 match. Through the combination of offline, e-postal and mobile app data, we’re able to target your unique audience.

Newsletter Programs

With access to over 1,500 premium publisher newsletters, MediaMax will contextually align your message and position your ad in the target consumer’s in-box.

PMPs Our Private Marketplace Packages (PMP) are built with a custom site list to align with relevant content and audiences. All participating publishers are hand-selected to provide guaranteed brand-safe, premium environments.

Page 6: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

PRINT

Connect + engage in iconic, award-winning brands

Available in 100+ markets — U.S.

and Canada

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Content readers TRUST I Content that INSPIRES I Content that CONNECTS

Page 7: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

2020 CONTENT CALENDAR

*Editorial subject to changemediamax

January 2020 AD100

The Gold List

Winter Prep

February The Art Issue Modern Living Healthyish Hot List

March Let's Go Shopping Star Power Winter Life-Changing

Travel

Players Championship/

PGA Tour Preview

April Social Good and Sustainability

Creatives Own Homes

Spring Awakening

People Who Make Travel

UnforgettableMasters Preview

May Best of Global Beauty

Design Making Difference Travel

Hot List + Road Trips

Instruction/PGA Championship

Preview

JuneExpanded

Readers’ Choice Awards

International Issue

Grilling

All American Issue/US Open

Preview

July Faces of America Country

Houses+Great Escapes

Adventures & New Frontiers/Cruise Special

Open Championship

Preview

August The Age Issue The Simple Issue Gamechangers

September The Future of Beauty Style Issue Back to the

TableInnovation & Conservation

Ryder Cup Preview

October Best of Beauty Future of Design Best New Restaurants Teachers Issue

November The Culture of Beauty Renovation Issue Thanksgiving

Readers' Choice Awards/Places That Makes Us

Golfers Who Give Back

December The Allure 50 The Collecting Issue Holiday

Slow Travel: Wellness + Mindfulness

January 2021

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Page 8: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

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2020 CONTENT CALENDAR

*Editorial subject to change

January 2020 Power Issue Vogue Values What Matters in Tech

February Wellness95th

Anniversary Issue/Double

Issue

Hollywood Issue

Living Well & New

Minimalism

Best Performances

/March Fashion

Tech & Democracy

March How to Shop Spring Style & Design Spring Style

Spring Fashion & Rule

Breakers

Director's Issue

Long Boom Redux

April Spring Style Health April Global Issue: Models Climate Crisis

May The Good Life Travel May The Met: 2020 Music Issue Business

Package

JuneSport &

Adventure

Innovators TV Preview Vogue Weddings AI

JulyFiction Double

Issue July

Tokyo Olympics

Internet Culture

August What's Next Fall Preview Pop Portfolio

SeptemberThe

Unstoppable Menswear Movement

Fall Style & Design Fall Style Fall Fashion Fall Fashion

Collaboration

Education/Back to School

October Art & Design Technology Best-Dressed Forces of Fashion The Originals Security

November The Grooming Awards Money The New Es-

tablishmentCFDA/Vogue Fashion Fund Art Icons Next List

December Men of the Year Power Issue Hall of Fame Holiday Fantasy Holiday Wish List

January2021 Cartoon Issue Holiday?

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Page 9: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

CLOSE DATES

JANUARYCLOSE DATE 10/11 MATERIALS DUE 10/16

FEBRUARYCLOSE DATE 11/12 MATERIALS DUE 11/15

MARCHCLOSE DATE 12/10 MATERIALS DUE 12/13

APRILCLOSE DATE 1/13 MATERIALS DUE 1/16

MAYCLOSE DATE 2/11 MATERIALS DUE 2/14

JUNECLOSE DATE 3/13 MATERIALS DUE 3/18

JULYCLOSE DATE 4/13 MATERIALS DUE 4/16

AUGUSTCLOSE DATE 5/12 MATERIALS DUE 5/15

SEPTEMBERCLOSE DATE 6/12 MATERIALS DUE 6/17

OCTOBERCLOSE DATE 7/13 MATERIALS DUE 7/16

NOVEMBERCLOSE DATE 8/11 MATERIALS DUE 8/14

DECEMBERCLOSE DATE 9/14 MATERIALS DUE 9/17

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Page 10: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

IN GOOD COMPANY

“Consumers have a growing sense of localism, and marketers need to key into their campaigns to achieve a level of genuineness. They fail to do at their peril.”

Maribeth Papuga Former EVP of local activation MediaVest

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Page 11: mediamax 2020 Media Kit PREMIUM MEDIA. LOCAL SOLUTIONS.€¦ · we build proven media plans to resonate with consumers — where they are, when they want it DISCOVER THE NEW LOCAL

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PREMIUM MEDIA. LOCAL SOLUTIONS.2020 Media Kit