mediamax 2020 media kit premium media. local solutions.€¦ · we build proven media plans to...
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PREMIUM MEDIA. LOCAL SOLUTIONS.2020 Media Kit
Redefine how you reach your next best customer. By delivering turn-key,
integrated local solutions in 100+ markets in the U.S. and Canada, we will
connect you with your target audience – where they are, when they want it.
BEST IN CLASS MEDIA Our business has evolved from our exclusive partnership with Condé Nast. It began with magazines and evolved to digital, data, and beyond
ROI-DRIVEN
Using our mTRAX database, we build proven media plans to resonate with consumers — where they are, when they want it
DISCOVER THE NEW LOCAL
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MediaMax provides premium local advertising solutions to help local, regional, and national companies gain exposure and showcase their products in the markets that matter most.
LOCAL IS OUR DNA
For 15+ years, more than 2,000 clients have trusted us to use precise targeting to reach their audiences
Premium media. Local solutions.
100+ Markets
in U.S. and Canada
Whether you’re a national company with a local
strategy or a local small business trying to increase
exposure and drive ROI, MediaMax delivers turn-key
solutions using the world’s most prestigious media
brands, only in your target markets.
NATIONAL BRANDS WITH LOCAL INITIATIVES
Activate local initiatives such as new store openings, test markets, franchise support, and co-op/dealer support.
REGIONAL MARKETERS INVESTED IN LOCAL GROWTH Reach your best customers in the markets that matter most for your business.
LOCAL COMPANIES WITH BIG GOALS AND LIMITED BUDGETS
Increase exposure & drive a competitive advantage by appearing in national media - locally.
WE SOLVE LOCAL MARKETING CHALLENGES
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Brand strategists and media planners are
finding what Nielsen calls “hidden pockets of
opportunity” in localizing media campaigns to target
consumers where they live and work.
‘‘
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A trusted partner for marketers seeking critical exposure in their target markets–every day, every way, and everywhere.
REACH TOUR AUDIENCE AT EVERY TOUCHPOINT
MAGAZINES MOBILE DESKTOP
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MediaMax delivers turn-key solutions using the world’s most prestigious media brands and platforms. Solutions include: Print, OTT, video, streaming radio/TV, social, native, and first-party data.
SIGNATURE DIGITAL PROGRAMS
Email Newsletter Display & E-Blast
Native High-Impact Video
Streaming TV: Hulu & Connected TV
Social: Facebook, Twitter, Instagram & Snapchat
First-Party Data
Streaming Radio: Pandora & Spotify
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maxIQ™
Use deterministic first-party data to reach your exact audience, a true 1:1 match. Through the combination of offline, e-postal and mobile app data, we’re able to target your unique audience.
Newsletter Programs
With access to over 1,500 premium publisher newsletters, MediaMax will contextually align your message and position your ad in the target consumer’s in-box.
PMPs Our Private Marketplace Packages (PMP) are built with a custom site list to align with relevant content and audiences. All participating publishers are hand-selected to provide guaranteed brand-safe, premium environments.
Connect + engage in iconic, award-winning brands
Available in 100+ markets — U.S.
and Canada
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Content readers TRUST I Content that INSPIRES I Content that CONNECTS
2020 CONTENT CALENDAR
*Editorial subject to changemediamax
January 2020 AD100
The Gold List
Winter Prep
February The Art Issue Modern Living Healthyish Hot List
March Let's Go Shopping Star Power Winter Life-Changing
Travel
Players Championship/
PGA Tour Preview
April Social Good and Sustainability
Creatives Own Homes
Spring Awakening
People Who Make Travel
UnforgettableMasters Preview
May Best of Global Beauty
Design Making Difference Travel
Hot List + Road Trips
Instruction/PGA Championship
Preview
JuneExpanded
Readers’ Choice Awards
International Issue
Grilling
All American Issue/US Open
Preview
July Faces of America Country
Houses+Great Escapes
Adventures & New Frontiers/Cruise Special
Open Championship
Preview
August The Age Issue The Simple Issue Gamechangers
September The Future of Beauty Style Issue Back to the
TableInnovation & Conservation
Ryder Cup Preview
October Best of Beauty Future of Design Best New Restaurants Teachers Issue
November The Culture of Beauty Renovation Issue Thanksgiving
Readers' Choice Awards/Places That Makes Us
Golfers Who Give Back
December The Allure 50 The Collecting Issue Holiday
Slow Travel: Wellness + Mindfulness
January 2021
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2020 CONTENT CALENDAR
*Editorial subject to change
January 2020 Power Issue Vogue Values What Matters in Tech
February Wellness95th
Anniversary Issue/Double
Issue
Hollywood Issue
Living Well & New
Minimalism
Best Performances
/March Fashion
Tech & Democracy
March How to Shop Spring Style & Design Spring Style
Spring Fashion & Rule
Breakers
Director's Issue
Long Boom Redux
April Spring Style Health April Global Issue: Models Climate Crisis
May The Good Life Travel May The Met: 2020 Music Issue Business
Package
JuneSport &
Adventure
Innovators TV Preview Vogue Weddings AI
JulyFiction Double
Issue July
Tokyo Olympics
Internet Culture
August What's Next Fall Preview Pop Portfolio
SeptemberThe
Unstoppable Menswear Movement
Fall Style & Design Fall Style Fall Fashion Fall Fashion
Collaboration
Education/Back to School
October Art & Design Technology Best-Dressed Forces of Fashion The Originals Security
November The Grooming Awards Money The New Es-
tablishmentCFDA/Vogue Fashion Fund Art Icons Next List
December Men of the Year Power Issue Hall of Fame Holiday Fantasy Holiday Wish List
January2021 Cartoon Issue Holiday?
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CLOSE DATES
JANUARYCLOSE DATE 10/11 MATERIALS DUE 10/16
FEBRUARYCLOSE DATE 11/12 MATERIALS DUE 11/15
MARCHCLOSE DATE 12/10 MATERIALS DUE 12/13
APRILCLOSE DATE 1/13 MATERIALS DUE 1/16
MAYCLOSE DATE 2/11 MATERIALS DUE 2/14
JUNECLOSE DATE 3/13 MATERIALS DUE 3/18
JULYCLOSE DATE 4/13 MATERIALS DUE 4/16
AUGUSTCLOSE DATE 5/12 MATERIALS DUE 5/15
SEPTEMBERCLOSE DATE 6/12 MATERIALS DUE 6/17
OCTOBERCLOSE DATE 7/13 MATERIALS DUE 7/16
NOVEMBERCLOSE DATE 8/11 MATERIALS DUE 8/14
DECEMBERCLOSE DATE 9/14 MATERIALS DUE 9/17
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IN GOOD COMPANY
“Consumers have a growing sense of localism, and marketers need to key into their campaigns to achieve a level of genuineness. They fail to do at their peril.”
Maribeth Papuga Former EVP of local activation MediaVest
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PREMIUM MEDIA. LOCAL SOLUTIONS.2020 Media Kit