TRACKER 2014

PRESENTED BY:

Snow GlowElsa Doll

39%share of voice

Skylanders Trap TeamStarter Pack

20%share of voice

Skylanders Swap Force was the no.1 toy on

MediaMiser’s 2013 Toy Tracker

MiP Robot

share of voice12%

ZoomerDino

11%Share of Voice

Leapfrog LeapTVShare of Voice9 %

Simon SwipeShare of Voice9 %

BESTOF THE REST 20% Transformers Stomp n Chomp Grimlock

19% Crayola Paint Maker

16.8% DohVinci Anywhere Art Studio

12.4% Star Wars At-At

11% Hot Wheels Street Hawk

5.7% Max Tow Truck

5.7% Doc McStuffins Get Better Check Up Center

4.8% My Little Pony Zecora

4.1% Furreal Friends Get Up And GoGo Walkin' Pup

EVERY YEAR, A TOY GETS SO HOT IT CAN'T STAY ON THE SHELVES. THIS YEAR,

IT'S SNOW GLOW ELSA:

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