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Medianet is an end to end architecture for a media-optimized network. Medianet allows the deployment, scalability and optimization of quality of experience of rich media solutions into the organization.

Network Aware : Easy to deploy and administrate. Detect and respond to changes in devices,

connection and service availability

Endpoint aware : Easy deployment. Automatic Detection and Configuration of endpoints.

Media Aware : Deliver the best experience. Detection and optimization of different types of

media and application .

experience efficiency simplicity reliability

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Deployment Operations User

Experience

• Complex, manual deployment requires highly skilled personnel

• Is the Network ready for Rich Media Applications

• Inability to assess and manage Video impact to Business Critical Applications

• Inadequate tools to provide predictable and optimal user experience

• Lack ability to differentiate applications

An end-to-end IP architecture

that enables pervasive rich

media experiences

Shared Media

Services

Smarter Network

Adaptation

Integration

Automation

Smarter Endpoints

Medianet technology

embedded into

endpoints

Medianet technology

embedded into routers and switches

Shared

networked

resources

Deliver the Network Optimized for Video Anytime, Anywhere, Any Device

Video, Voice and Data Applications

SAF

PfR

RSVP

Multicast

QoS

NetFlow

IPSLA

NBAR

Media Services Interface (end-point and Proxy) APIs

Media

Monitoring

Media

Awareness

Plug &

Play

Media

Services

Proxy

Media

Optimi-

zation

Se

cu

rity

Ma

na

ge

ment

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Benefits Solution Description

Medianet

Without a Medianet With a Medianet

Cisco Medianet Auto Configuration automates

the network to learn about new video endpoints

and application as they connect to the network

Cisco Media Services Interface enables

applications to consistently leverage intelligent

network services to improve the quality of video

experience

Simplifies the deployment, moves, adds and

changes of rich media and end points

Reduces ongoing operational costs

Automatically tracks assets

Adds network intelligence to video endpoints and

applications

WAN

Endpoints and Switches discover each other

Switches provide pre-defined configurations and policies

Endpoints request the necessary resources and policies

I’m an IP Camera –I need this bandwidth

You’ll need these policies

Track this asset

Network WAN

Manual process to discover, configure, and track devices

What device are you?

?

?

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Benefits Solution Description

Without a Medianet With a Medianet

Cisco Medianet Media Monitoring

Enhances visibility into the network

Provides complete operational control of the network

Validates network capacity and configuration in

advance

Reduces time and costs to resolve video problems

Analyzes real-time traffic without needing probes

Helps with video application planning pre-

deployment or pre-event

Before event IPSLA VO tests with realistic synthetic traffic

Performance monitoring monitors network conditions in real time

Media Trace collects critical information hop by hop for faster problem resolution

Lack of visibility into network conditions with video

Inability to pinpoint problems for up to days

MPLS

Internet

Adding Jitter

Dropping packets

?

MPLS

Internet

Hey the problem is

on this link!

Fix the problem, Video enhanced

Do I Have to Upgrade My Whole Network?

• Media monitoring does NOT need to be in every hop for benefits to be realized

• Start in trouble spots or high usage areas

• The more locations are upgraded the more visibility and benefits you get!

Here is an example of media monitoring deployment: • Phase 1: remote sites (expensive to troubleshoot)—enable Performance Monitor for high

value applications (e.g. videoconferencing and webex)

• Phase 2: trouble spots; high value applications—recurring issues on campus A

• Phase 3: new sites where additional visibility is needed to easily localize problems – based

on what we learned on phases 1 and 2

Campus A

Bottleneck

Cisco Prime

Collaboration Manager

• Supports timely end-to-end visibility and isolation of video-related

issues for TelePresence & Tandberg sessions

• Provides deeper network path visibility with mediatrace

• More info: http://www.cisco.com/go/cpcm

Cisco Prime LAN

Management Solution

• Medianet Readiness Assessment

• Medianet “plug-in” provides workflows for provisioning

autoconfiguration and location settings and tracking of medianet

endpoints

• More info: http://cisco.com/go/lms

CDN Partner Tools

• Tools from other vendors supporting medianet features.

• More info: http://developer.cisco.com/web/mnts/partners

Cisco Prime

Assurance Manager

• End-to-end proactive, network based monitoring, troubleshooting

& analysis of application traffic

• Supports a variety of sources including performance monitor

• More info: http://www.cisco.com/go/pam

• Medianet Media Monitoring features

Mediatrace for dynamic troubleshooting

IPSLA Video Operation generates realistic synthetic media traffic

Simplifies Operations for Video

Collaboration Services • End-to-end service monitoring: Significantly reduce

operating costs by reducing time required to located

problems that affect service

• Real-time service troubleshooting and diagnostics:

Dramatically reduce time needed to detect and resolve

problems

• Service-readiness assessment with medianet: Ease

validation of network readiness prior to new video

endpoint deployments

• Executive summaries: Instantly view service degradation

and help ensure more system uptime; quickly view use

trends and help ensure optimal resource allocation

• Simplified reports: Easily view ROI and quickly analyze

use and problem trends through comprehensive reports

• Centralized inventory of video infrastructure: Quickly

and easily access comprehensive inventory details

End-User Experience

Need to diagnose

problems more

quickly

Need to reduce

costs

• End-to-end visibility, real-time troubleshooting,

and inventory support for EX and C Series

(Release 1.0 included Cisco TelePresence®

System)

• Support for scheduled meetings from Cisco

TelePresence Management Suite (Release 1.0

included Cisco TelePresence Manager)

• At-a-glance executive summaries and out-of-the

box, simplified usage and diagnostic reports

• Deeper visibility on medianet-enabled networks

into flow-related statistics at hot spots (Release

1.0 introduced mediatrace and IP SLA VO)

• Integration with other Cisco Prime®

management systems (Cisco Prime LMS and

NAM) offering critical diagnostic information

about the network along the video path

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• Medianet on Cisco.com - http://www.cisco.com/go/medianet

Autoconfiguration: http://www.cisco.com/go/autoconfiguration

Media Monitoring: http://www.cisco.com/go/mediamonitoring

MSI: http://www.cisco.com/en/US/solutions/ns340/ns857/ns156/ns1094/media_services_interface.html

• Medianet Knowledge Base - http://www.cisco.com/web/solutions/medianet/knowledgebase/index.html

• Medianet Support forum -https://supportforums.cisco.com/community/etc/medianet

• Medianet Blogs - http://blogs.cisco.com/tag/medianet/

• Cisco Developer Network for Medianet -http://developer.cisco.com/web/mnets

Visit Cisco.com for more information, including presentations, videos, and data sheets:

www.cisco.com/go/cpcm

Evaluation copies are available:

http://www.cisco.com/go/marketplace

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