media’s influence on public opinion november 25, 2013 objective: 1. examine/analyze the media’s...
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Media’s Influence on Public Opinion
November 25, 2013
Objective: 1. Examine/Analyze the media’s influence on public opinion AND 2. quickly review
key concepts/terms from UNIT I and UNIT II
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Main Themes from 210-222
1. Mass Media Today: explain each of the following
1. Media Event
2. GOTV
2. Define each of the following
1. Press Conference
2. Investigative Journalism
3. Print Media
4. Broadcast Media
5. FCC
6. Narrowcasting
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I. Characteristics of MediaI. Characteristics of Media
1. Mediaagenda
2. Advocacy journalism>objective news
3. Linkage Institution
4. ProfitRatingsEmotional news
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I. Characteristics Cont…
Characteristics Cont…
5.Selective exposure:
6.Selective perception: Blinders
7.Media (Political Socialization)
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II. Types-Newspapers1. Circulation
2. Consolidation1. Competition:
2. On-line:
3. Presidential campaigns1. Horse Race
2. Topical
4. Ads
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III. Types-Television1. Image and Slogans2. Concern=3. Adversarial Journalism4. Nightly News5. Cable
Portable, Personalized, Participatory
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Identify 2 trends
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Media’s effect on POLITICSMedia’s effect on POLITICS!!
Objective: Understand and analyze the effects of media on politics as
opposed to the media’s influence on public opinion.
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II. Roles of Media-3 MAIN ROLES?
1. Gatekeeper:
2. Scorekeeper: Horse Race
3. Watchdog: Anthony Weiner, Larry Craig, Rep. Trey Radel
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III. Nature of Media Influences on POLITICS
1. Candidate Images
2. Linkage1. People-MEDIA-Government
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III. Nature Cont…III. Nature Cont…
3. Campaign costs-2012=6 Billion
2014=5 Billion
4. Bandwagon
-Polls
-Focus Groups http://www.realclearpolitics.com/video/2014/01/29/frank_luntz_focus_group_reacts_to_obamas_state_of_the_union_address.html
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III. Nature of media influences…
5. White House manipulation of media:
A. Photo Ops-
B. Sound bites
C. Spin Control
(Hillary Clinton Example-Reading Assignment)
http://www.youtube.com/watch?v=H8WkMwCb9Oo Obama commercial spin
D. Staged Events
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III. Media’s affect on the other 2 branches…
1. Coverage of Congress:
2. Coverage of Supreme Court
a. Appt (Obama’s two)
b. Case (Healthcare, Gay Marriage)