media/social media - lsv...• worked in media, public relations and communications for over 15...
TRANSCRIPT
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Media/Social Media
How to maximise your impact
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WHO’S MEG CROCKFORD?• Worked in media, public relations and communications for
over 15 years in Australia and internationally.
• Involved in lifesaving for 20 years.
• 2008 Winner of SLSQ’s Summer Surf Girl and raised $83,000 for my club.
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TODAY’S PRESENTATION
• I’ll share my top tips and best advice on how to maximise your club’s media and social media impact.
• Please ask questions!
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WHY IS MEDIA IMPORTANT?It’s a great way to:
Communicate with the community and club members.
Raise awareness about the lifesaving services we provide.
Attract new members.
Promote our activities and achievements.
Send positive messages and give credibility to what we do.
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TYPES OF MEDIA
Traditional
Print/Magazine
Radio
Television
Journals
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TYPES OF MEDIASocial/Online
Social platforms such as Facebook, Twitter, Instagram, YouTube.
Blogs
Websites
Podcasts
Video
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HOW THE MEDIA HAS CHANGED AND DEVELOPED
• Invention of the internet.
• Rapid growth of technology and the introduction of social media.
• Speed in which news is reported.
• Access to media and ability for everyone to create news and content.
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SOCIAL MEDIA PLATFORMS: HOW THEY DIFFER
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SOCIAL MEDIA PLATFORMS: HOW THEY DIFFER
17 million users in Australia
1 in 7 people use Facebook
Professionals, students, teenagers, retirees
Primary source of personal networking and socialising
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SOCIAL MEDIA PLATFORMS: HOW THEY DIFFER
5 million users in Australia
Photo sharing platform - limited conversation
Professionals, students, teenagers, retirees
Users connect with family, friends and brands through images
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SOCIAL MEDIA PLATFORMS: HOW THEY DIFFER
3 million users in Australia
Key source of real-time news and information
Business and individuals from a variety of professions
Live events, sport & news
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TYPES OF CONTENTMilestones and achievements
What’s on
Beach tips and information
Community & club activities
Pictures
Training courses
Sponsor information & activities
Videos/live videos
Patrol updates Surf sports results
New member awards
Share relevant content
Memes & fun posts
EducationTheme days
Sign-on days
Polls/posts that create conversation
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PHOTO & VIDEO SHARING
• Must comply with Life Saving Victoria Photography and Safe Guarding Children policies, and the club’s photography policy.
• Anything you post on the club’s social channels is publically accessible and represents the lifesaving movement.
• Be aware of privacy.
• Any photos promoting club sponsors should have members in club uniforms, not patrol uniform as per SLSA policy.
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AUDIENCE & ANALYTICS
Let me show you how simple this is……
https://www.facebook.com/lifesavingvic/insights/?referrer=page_insights_tab_buttonhttps://www.facebook.com/lifesavingvic/insights/?referrer=page_insights_tab_button
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AUDIENCE & ANALYTICS
What is the best time of day to post content?
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TRADITIONAL MEDIAHow to build a relationship with local media
Appoint a club media officero They should be a confident speaker and be able to write well.o They are required to build relationships with local media, take media enquiries
and create news stories.
Appoint a club spokesperson/s.
Create a club media plan.
Call/visit your local media outlets and introduce yourself as the club’s media officer.
Regularly invite local media to club events, approach them with story ideas, follow up with phone calls.
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TRADITIONAL MEDIADos and Don’ts when dealing with media
Dos:
Prepare:o Know all the factso Formulate a position and key messageso Keep it simple
Be honest.
Always return calls to the media.
Call them if you say you will.
Keep them updated.
Only give the facts you know – its ok to say “I don’t know”.
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TRADITIONAL MEDIA
Dos and Don’ts when dealing with media
Don’ts:
Bring you club or the movement into disrepute.
Speculate, exaggerate or give your personal opinion.
Comment on anything you aren’t authorised to speak on.
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MEDIA RELEASESHeadline (5-8 words)
Date: Saturday 19th August 2017
Most important information at the top: Who, What, When, Why, Where
Always include a quote from at least one person (quote no more than three people)
Conclude with contact informationFor Further information please contact:Megan CrockfordMedia OfficerM: 000 000 000E: [email protected]
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MEDIA RELEASES
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NEED HELP?
Contact LSV’s on-call duty media officer:
• The LSV media team can assist with questions and give guidance on your club’s media activities.
Phone: 0411 193 962Email: [email protected]
mailto:[email protected]
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Q & A
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Slide Number 1Media/Social Media�How to maximise your impactWho’s Meg crockford?Today’s presentationWhy is media important?Types of MediaTypes of MediaHow the media has changed and developedSocial media platforms: how they differSocial media platforms: how they differSocial media platforms: how they differSocial media platforms: how they differTypes of contentPhoto & video sharingAudience & analyticsAudience & analyticsTraditional mediaTraditional mediaTraditional mediaMedia releasesMedia releasesNeed help?Q & aSlide Number 24