@mediatelnews #mtresearch event partners: connected screens connected consumers
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@MediatelNews #MTresearch
Event partners:
Connected ScreensConnected Consumers
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Event partners:
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Event partners:
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Event partners:
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Event partners:
Connected ScreensConnected Consumers
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Event partners:
Methodology:• Online sample • 16+ UK broadband homes• Quotas on age, gender, working status and social grade• Weighted to broadband universe
Research agency: Data partners:
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Event partners:
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Event partners:
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Event partners:
24.5
21.7
21.4
16.7
15.7
Base: all with Smart TV set (595)
Daily
Weekly
Occasionally
Barely since connecting
Not connected to Internet
%How often use apps on Smart TV
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Event partners:
Scheduled TV as it is broadcast
Watched broadcaster catch up
Listen to live radio
Watched video on free streaming like Youtube
Watched ‘Pay Per View’ live sporting events
Video from unofficial service
Every DayMost DaysOnce a WeekOnce a month
Uses of a TV Screen
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Event partners:
Television Screen
Laptop
Digital Outdoor
Smartphone
Desktop Computer
Tablet
Every DayMost DaysOnce a WeekOnce a monthLess often
Base: All in broadband homes (2001)
See video advertising
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Event partners:
Smartphones and advertising: every/most days
Base: All with smartphones in household (1563)
See static advertising
See video advertising
Hear audio advertising
Looked for shopping information
Made online purchases
29
27
17
24
9
%
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Event partners:
90 83 77 655247 52 47
3320
16-24 25-34 35-44 45-54 55+
90 85 8467 6663
47 38 2713
% penetration
73%
36%
Facebook vs Twitter: Ever used by age
16-24 25-34 35-44 45-54 55+
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Event partners:
What's App Google +LinkedinInstagramPinterestSnapchatTumblrVineRedditAsk FM
24
19
1615
1010
7
433
Base: All in broadband homes (2001)
Other connected services personally used
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Event partners:
Connected Screens Report
Connected Screens partnership
Mediatel Connected subscription
How can I find out more?
Anne Tucker: [email protected] 020 7420 3252