Medical Communication

Group Introduction

Jeff McCrearyDanny Anderson

Megan BabbChristopher Fronda

Rabia HaqAbolawole Orenuga

Richard Strosahl

Preview

●Illustrate gaps in Inter-facility communications in the Health Care Industry●Introduce criteria for an effective solution●Introduce our solution via a portable medical memory device●Explain our approach to developing our product and functionality●Evaluation of the con’s and pro’s to such a solution

Medical Communication 1Oct 20, 2003

Problem Statement: The Institute of Medicine (IOM) concludes that 44,000 to 98,000 patients annually die from preventable systematic medical errors, caused by “miscommunication or a breakdown in workflow” which resulted in patients being given the wrong treatment or no treatment at all.

Abstract: Currently, many patients go to multiple medical institutions for care. We wish to create a product that will accurately contain the patient's important medical information. Our product will make this information readily available in a timely manner when medical care is needed. This will help to reduce the instances of preventable harm.

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The problem is industry wide. We wish to narrow the problem scope to communication between clinical physician and diagnostic facilities.

Clinical Physician

DiagnosticFacilities

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Current means of accessing medical information are too slow, inadequate, or outdated to meet the demands for inter-facility communications.

●Verbal: slow and unreliable ●Written: incomplete, outdated, illegible, or inconvenient. ●Electronic: Lack of portability combined with uniformity and convenience

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Problem Characteristics

Oct 20, 2003

What we want to do:

We propose a wearable medical memory device that will expand upon exisiting methods and succeed in bridging gaps in inter-facility communications where current solutions have failed.

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Solution Statement

Oct 20, 2003

When asked, experts in the medical field listed the following as important medical information need to deliver safe patient care:

●Allergies●History and Physical●Current Medications●Recent Surgery Findings●Lab Results

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Medical Interview

Oct 20, 2003

When asked, “ Do you think a portable memory device that travels on the patient could help bridge any gaps of communication between multiple patient care facilities?”, support was positive.

Dr. Bennett, staff radiologist: “emphatic yes!”

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Medical Interview

Oct 20, 2003

Characteristics of a Solution:

●Complete and historically up-to-date

●Easily accessible to appropriate medical organizations

●Information comes from reliable sources

●Reliable Physical Components

●Cost Effective

●Portable

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Characteristics of a Our Product:

●Easy to update

●Accurate and Secure- verify users, encrypt data

●Durable material and memory type

●Inexpensive- utilizes existing technology

●Small and wearable (must look good!)

Goal: We want to reduce patient harm that can be caused by incompletemedical information at the time of treatment.

Objective: How are we going to achieve our goal.-develop small, wearable durable memory device

-develop simple yet secure software, with a user-friendly interface capableof integrating with existing software databases.

-develop hardware that will both interface with the MMD and desktopcomputers at medical institutions.

-implement Hippa compliance – may help medical organizations meet Hipparequirement about providing medical records to patients.

-develop mechanism for patient to back up all data that has been placed onMMD

-develop market acceptance

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●Policy and procedure●legal – lawyer and medical experts

●Software Development●interface – software engineers●security – software encyption experts

●Hardware Development●Security of interface equipment – Electrical Engineer●Design and Protyping of MMD – CAD Designer

●Marketing●Community Awareness – Advertising Consultants●Goverenment Awareness - Lobbyist

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Major Areas of Project Development and Management Needs

Patient requestsor is advised to obtain MMD

Diagnostic Facilityupdates & acquires

appropriate information

Physician updates & reviews medical

records

Data Flow Diagram

(Initialized by physician)

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Component Diagram

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Potential Markets

Clinical Physician

Diagnostic Facilities

Patients:•Surgical Histories

• Extentsive Medical Histories

• Life-threating Allergies

•Large Medicatation List

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Risks

●Price Concerns●can we make it affordable for institutions to implement?

●Developing Customer Base●can we reach critical mass with the adoption by the medical community and consumers?

●Competing Products

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Cons

●Added layer of complexity●Will require cost and training

●Added layer of responsibility●Will initially add work to the doctors, nurses, etc.

●Concerns by those interviewed:●Keeping it current●Accessibility●Cost

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P ortable X X X X

Wearable X X

Efficient X X X X X X

Time Saving X X X X X X X

P rivate X O X X O X

Web Based X X X X

Secure X X O O X

Reliable X O X O O X

Expandable X X X X X X

Complex X X X X

Durable X X X X X X

Easily Accessible X X X X

Easy to Update X X X X X X

Competiton Matrix: Features X=yes O=partially

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Updated X X X X

Medical Records X X

X-Rays/Lab Reports X X X X X X

Emergency Contact X X X X X X X

Allergies X O X X O X

Medications X X X X

Competiton Matrix: Information Attributes

Cost Estimates- Customers

●Base Price of MMD: $150●Interface: $200 - $300●Software Package: $100 - $200 per license

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Cost Estimates- Development

Software Development: 1 yearSoftware Engineer: $80,000Team of Programmers(3): $150,000

Hardware Development: 3-6 monthsElectrical Engineer: $50,000CAD Designer: $30,000

Procedure and Policy Development: 1 yearLegal Fees: $100,000Medical Experts: $50,000Project Management Team: free

(seven motivated and intelligent CS students)

Marketing: 1 year initial campaignAdvertising Campaign: $700,000Lobbyist: $200,000

Management Staff: $150,000TOTAL: $1.5 Million

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Profit Expectations

Expected Units Sold:MMD: 1 millionSoftware Licenses: 100,000Hardware Licenses: 100,00

Expected Profit Percentage:MMD: 10%Software: 90%Hardware Interface: 10%

Expected Profit is sales goals are met:MMD: $15 x 1M units = $15 MillionSoftware Licensing= $180 x 100,000 = $18 MillionHardware Interface= $35 x 100,000 = $3.5 Million

Expected Profits: $36.5 Million

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Conclusion

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Questions?

Memory Characteristics

Non-Polarizable by Magnetic Fields

Non-Polarized by Electrical Fields

High Densityunlike FRAM, which carry at most 32KB

Cost Effective

Medical Communication 22Oct 20, 2003