medical event and media marketing planner
TRANSCRIPT
Bringing today’s medical minds together for tomorrow
2017
Marketing Planner
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Anywhere there’s a heartbeat of medical manufacturing, we build infrastructure for community engagement and innovation. Because of our commitment and process, our global community has increased to record levels, currently reaching more than 1 million medical device professionals each month. Every platform we offer to professionals in this community to discover, network, and source is the most utilized of its kind, be it MD&M & BIOMEDevice events, MD+DI digital media, or our Qmed.com directory. These platforms are engines fueling great outcomes for medicine and the businesses that serve it.
Unique Event Community:
21,654
Unduplicated Medical Community: 289,856
Experienced Team of Editors and Industry Experts deliver relevant,
compelling, and exclusive content
Jamie Hartford Director of ContentDaphne Allen Executive EditorMarie Thibault Managing Editor
Award-Winning Programs ■ 2016 Maggie Award: Best Feature Article Trade Media
■ 2016 Maggie Award Finalist: Medical, Dental & Related Services Trade Media
■ 2015 Maggie Award: Best Web or eNewsletter Article Trade & Consumer Media
of our community is involved in the
purchasing process
Total reach of more than 1 MILLION
MEDTECH EXECUTIVES through live events,
websites, digital media, and more
97%
regionally located, industry-leading events and conferences showcasing the latest developments and technological innovations
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Our Medical Group’s live events and multichannel media solutions connect you 365 days a year with buyers and suppliers you want to meet in person and online.
Who We Are
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164,193 Engineers
71,251 Executive Management
21,654 Live Event Attendees
Key Community
Members You Want to Reach
TOP 5Medtech Sectors
■ Medtronic
■ Boston Scientific
■ Covidien
■ Abbott Labs
■ St. Jude Medical
■ Edwards Lifesciences
■ BD Medical Systems
■ Ethicon
■ Stryker Endoscopy
■ Baxter Healthcare
■ 3M
■ Beckman Coulter
■ Becton Dickinson
■ Johnson & Johnson
■ W.L. Gore & Associates
■ Teleflex
■ CareFusion Corporation
■ Alcon Laboratories
■ Zimmer
■ Philips Medical Systems
■ GE Healthcare
■ Siemens Healthcare Diagnostics
Top Companies
Drug Delivery
Surgical
Orthopedic
Cardiovascular
Combination
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Qmed Online Directory
Live Events
Website Advertising
Editorial eNewsletters
White Paper Program
Webinars (Editorial and
Custom)
Conference Sponsorships
Fundamentals Courses Custom eNewsletter Custom Admail Technology Roundup eBook
Research Surveys
Branding
Lead Generation
Online Traffic Drivers
Thought Leadership
Targeted Markets
Live Event Traffic
New Leads. New Customers. New Projects.With a diverse set of products, our expert team can help you plan and execute a multichannel marketing campaign to give you:
Greater visibility and brand awareness
Access to new markets
Direct access to qualified buyers
Our Solutions
Which Mix of Products Will Work Best for Me?
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Qmed Online Directory
Live Events
Website Advertising
Editorial eNewsletters
White Paper Program
Webinars (Editorial and
Custom)
Conference Sponsorships
Fundamentals Courses Custom eNewsletter Custom Admail Technology Roundup eBook
Research Surveys
Branding
Lead Generation
Online Traffic Drivers
Thought Leadership
Targeted Markets
Live Event Traffic
*Forrester Research, 2015
of B2B buyersconduct more than half of their research online before making an offline purchase*
74%
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November 8–9, 2017 Minneapolis, MN | Minneapolis Convention Center ATX Minneapolis, Design & Manufacturing Minneapolis, ESC, MD&M Minneapolis, MinnPack, PLASTEC Minneapolis
January 31–February 2, 2017 Santa Clara, CA | Santa Clara Convention Center DesignCon
December 6–7, 2017San Jose, CA | San Jose Convention CenterBIOMEDevice San Jose, ESC
February 7–9, 2017Anaheim, CA | Anaheim Convention CenterATX West, Electronics West, MD&M West, Pacific Design & Manufacturing, PLASTEC West, WestPack
Our advanced manufacturing events and conferences are the perfect environments to showcase and demonstrate your innovative technology, equipment, materials, and service solutions. Located in high-performing manufacturing regions, our events enable you to meet new prospects, develop your brand, and engage in thought-leadership conversations.
Event Solutions
86% of attendees recommend, specify, or make the final decision
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May 16–18, 2017 Biennial Event Toronto, Ontario Toronto Congress Center ATX Canada, Design & Manufacturing Canada, PACKEX Toronto, PLAST-EX, Powder & Bulk Solids Toronto
March 29–30, 2017 NEW Cleveland, OH Cleveland Convention Center Advanced Design & Manufacturing Cleveland
June 13–15, 2017 New York, NY Jacob K. Javits Convention Center Atlantic Design & Manufacturing, ATX East, EastPack, MD&M East, PLASTEC East, Quality Expo
May 3–4, 2017 Boston, MA Boston Convention & Exhibition Center BIOMEDevice Boston, Design & Manufacturing New England, PLASTEC New England, ESC
Maximize your company’s presence and exposure at the show. Select from a variety of pre-show and onsite opportunities to help promote your participation and get a head start on the competition. Options include:
Event and Conference Sponsorships Get You Noticed
Show Directory
■ Enhanced Listing
■ Directory Ads
Onsite Visibility
■ Lanyard
■ Bag
■ Badge
■ Signage
Digital Opportunities
■ Pre-Event eNewsletters
■ Mobile App Ads
Networking Activities
■ Tech Theater
■ Booth Crawls
■ Lunch & Learn
■ Breakfast Briefings
■ Conference Sponsorships
84% of the community attends at least one trade show or conference per year
#1way for the community to find new technology
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Our digital products serve as a reliable information source for medtech professionals and deliver the latest breaking news as well as technical and business information straight to your target audience.
Connecting 380,000+ medical device professionals worldwide throughout its leading events, conferences, and media portfolio.
of the community use digital media to keep up-to-date on industry trends
leads generated through Webinars and Focus on Fundamentals
The world’s only 100% qualified medical device supplier directory, search engine, and daily news source. Created exclusively for OEMs actively researching and sourcing qualified suppliers, products, and services.
78% of the community influence supplier and vendor selection
use Trade Publication newsletters at least once a month to find information on new products, industry news, and emerging technology
Digital Solutions
96%
86%
7,077
3X As Big
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Our online banner program puts your company in front of 200,000+ unique visitors per month across MD+DI and Qmed websites. Brand your message on the industry’s leading websites and start driving audience engagement to your products and services by sponsoring a CPM-based banner program today.
250,000+ average monthly page VIEWS to
MDDIonline.com
100,000+ average unique
monthly VISITORS to MDDIonline.com
392,000+ average monthly
page VIEWS to Qmed.com
108,000+ average unique
monthly VISITORS to Qmed.com
Digital SolutionsWebsite Advertising
Ad Type Ad Specs Cost
Top Leaderboard 728 x 90 pixels $80/cpm
Top Rectangle 300 x 250 pixels $80/cpm
2nd Rectangle 300 x 250 pixels $70/cpm
Bottom Leaderboard 728 x 90 pixels $55/cpm
Road Block (MD+DI max 5 sponsors/mo., unless single sponsor; Qmed 1 sponsor/week) 640 x 480 pixels MD+DI $250/cpm
Qmed $5,000 per week
Pencil Ads: ■ 11,000 impressions per sponsor per month
■ 2 positions
■ Limited to 6 sponsors per month
980 x 30 pixelsMax file size: 39KB, Format: gif, jpg, animated gif, rich media, third-party tags
$3,000/mo
CPM commitments start at 25,000 impressions per month
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Qmed is a comprehensive, 100% medical device supplier directory, search engine, and daily news source featuring equipment, materials, suppliers, and services. With year-round exposure to the medical group’s more than 289,856 users, Qmed delivers the results that matter to your business and brings a clear return on investment. It provides suppliers and manufacturers with a powerful marketing platform delivering:
■ Access to the extensive community of medtech buyers, including engineers and executives ■ Robust, intuitive, and searchable supplier listings ■ Ability to generate and engage with high-quality leads ■ Enhanced profiles and content, including your products, white papers, videos, and more ■ Tools to identify sales-ready prospects and nurture leads through the funnel
A presence on Qmed means more visibility for you among an audience who use this online directory again and again during the all-important purchasing process.
†Canon Data Mine (CDM) is the premier medical manufacturing prospecting tool and is only available to suppliers with a Qmed Charter, Partner, or Sponsor program. CDM is differentiated from other prospect tools (Data.com, LinkedIn, etc.) in that users can mine for customers based on actual behavioral data.
Qmed Packages
100% qualified
Year-round exposure
Enhanced Company Profile
Feature Charter Program $10,968
Partner Program $19,250
Sponsor Program $24,750
Company Description* Yes Yes Yes
Supplier Categories 8 16 Unlimited
White Papers 1 3 Unlimited
Brochures/Spec Sheets 0 3 Unlimited
Press Releases Unlimited Unlimited Unlimited
Catalog 0 0 1 Full Catalog Upload
Custom On-Demand Webcast 0 1
Videos 0 3 Unlimited
Banner Ads 0 0 Rotating Directory Leaderboard (Full Year)
eNewsletter 0 3x/year Qmed Supplier Bulletin 4x/year Qmed Supplier Bulletin
Canon Data Mine Contacts† 20 Per Month 80 Per Month 130 Per Month
Canon Data Mine Email† 0 1 Exclusive Email Sent to 2,000 Contacts
2 Exclusive Emails Sent to 5,000 Contacts
* Company information in the entry package includes company name, description, location, and phone number only. Company information on all paid packages also includes logo, image, video, multiple locations, embedded links, and URL.
Charter Program $10,968
Yes
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1
0
Unlimited
0
0
0
0
0
35 Per Month
0
Digital SolutionsDirectory
The #1 source for finding new suppliers is online supplier directories.
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eNewsletters deliver the latest news, trends, technology applications, best practice tips, and product information to the inboxes of medtech professionals.
Text Ad (6-Month Program):
North American Edition
European Edition
Once a week $20,925 $11,520
Twice a month $16,500 $7,750
Once a month $9,135 $4,260
One time placement $2,100 $1,632
Square Ad:
North American Edition
European Edition
Twice a month/12 months $11,520 $10,500
Once a month/12 months $9,828 $8,160
Twice a month/6 months $9,828 $6,120
Once a month/6 months $5,760 $4,260
One time placement $1,155 $1,632
Qmed Daily North American or European EditionAdvertise alongside quality content in this leading medtech newsletter delivered straight to the inbox of medical device professionals.
CirculationNorth American Edition: 70,000 European Edition: 50,000
Qmed Resource Ad:
One week per month/6 months $8,292
MD&M and BIOMEDevice BulletinConnect with 10,000 medtech professionals and attendees around the industry’s hottest design and manufacturing events of the year. Each show’s Bulletin will target regional subscribers from MD+DI’s audiences, as well as pre-registered show attendees.
Rates (per bulletin):
Featured Sponsor—Exclusive $2,175
Supporting Sponsor $1,815
All digital rates are net.
Digital SolutionsNewsletters
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Partner with us to create marketing solutions to reach your selected, targeted audience and deliver your marketing goals including branding, increased awareness, qualified lead generation, lead nurturing, and content development.
Focus on Fundamentals courses showcase thought leadership about broader issues, tradeoffs, and/or a unique approach to problem solving.
MD+DI and Qmed editorial webcasts are excellent, interactive online events which position your company as a thought leader with decision makers. A webcast sponsorship provides a creative way to brand your company and generate strong ROI through the delivery of high-quality leads.
Custom Solutions
Webcasts
White PaperWhite papers provide quality content and education on your solutions that answer the problems and project needs of readers. We can enable you to share quality content with a targeted audience and generate highly-qualified leads.
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Custom Solutions
82% of readers use white papers to
learn about solutions
to current challenges
Scapa MEDIFIX® Long-term Wear Solutions Second Evaluation of Adhesive Wear Duration for Wearable Devices
Sticking to our commitment to develop long-wear adhesives for secure medical device fixation That’s why we have conducted a series of human wear studies to evaluate different adhesive formulations and substrate combinations for varying wear times.
scapahealthcare.com For more information, please contact your Scapa Healthcare
sales representative or visit scapahealthcare.com/contact
Long-term wear solutions for optimal outcomes
New technology is rapidly expanding the wearable medical devices market. With over 90 percent of wearable medical devices being adhered directly to the patient’s skin, requirements call for skin friendly solutions that can be worn for longer periods of time.
Scapa Healthcare crafts custom skin interface solutions that deliver comfort, compliance, and ultimately better patient outcomes. We consider the following factors when developing a wearable adhesive solution:
Materials:
Substrate/adhesive interactions
Skin friendly, biocompatible, safe
Performance and fixation
Human behavior:
Ease of application
Comfort, breathability, gentleness
Ability to wear in water
Clinical considerations:
Skin cell rate renewal
Moisture and oxygen transmission rates
Relationship and size of occlusion to adherence area
10 Things You Need to Know about Manufacturing FDA—Approved Medical Devices By Janelle Urchenko on March 24, 2014 in Design, Lean & Quality, Medical
There are many critical elements to quality manufacturing of FDA-Approved medical devices
The purpose of the Food and Drug Administration (FDA) is to safeguard the health of the American public through the regulation of certain products, including medical devices and food-processing equipment. Health Canada has a similar mandate.
The FDA and Health Canada have full federal authority to ban and recall any products deemed dangerous.
They can also suspend or revoke registration or licensing of an establishment, effectively shutting down manufacturing facilities. Investigations can lead as far as criminal prosecution.
As outlined in a Business Case for Quality at a recent Pharmaceutical Quality System Conference, there are many costs of non-compliance, including:
� Direct costs (e.g. scrapped materials, production time) � Remediation costs (issue identification, correction and reporting) � Regulatory action costs (legal, logistical)
THE 6 SCIENCES OF MEDICAL MICRO MOLDING:
How to Achieve Better Long-Term Results and Faster Speed to Market
Basic Promotion Package ■ 30-day program (promotion & reporting) w/weekly lead report
■ 1 email promotion paper to pre-selected audience (one per month)
■ 1x promotion in relevant Qmed White Paper newsletter
■ 1x promotion across social network
■ 1 year archive on site
Package $3,000 net
Enhanced Promotion Package ■ 90-day program (promotion & reporting) w/weekly lead report
■ 3 email promotion papers to pre-selected audience (one per month)
■ 3x promotion in relevant Qmed White Paper newsletter
■ 1x promotion across social network
■ 1 year archive on site
Package $5,880 net
Custom Enhancement Program ■ A pre-selected UBM editorial staff member will work with you to write a 2-3 page white paper
■ Customized white paper you can repurpose on your website and in marketing campaigns
■ Plus – Enhanced Promotion Package
Package $8,850 net
Transform your white papers into a long-term lead generation tool with these promotional packages
White Paper
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Custom SolutionsWith a MD+DI or Qmed webcast, you can introduce, educate, and place your products and services in front of an active and qualified audience interested in your topic and generate leads from attendees.
■ Webcasts increase current and future customer-base knowledge around your offering and accelerate product adoption
■ We offer a range of packages to fit your budget and strategic goals including live/semi-live, on-demand, and editorial webcasts
Webcasts
On-Demand ■ Listed on one brand site of your choice
■ 1 year archive with lead reporting
■ 2 email promotions to brand audience
■ 1x promotion in Webcast Roundup Newsletter
■ 20 min. On-Demand recording
Client provided content $7,500 net
Live ■ Same benefits as On-Demand
■ Targeted promotional email campaign to brand audience for live date
■ 45 min. event with live date
■ 15 min. live Q&A
■ Moderated by UBM Medical Group editor
Sole sponsor, multi-sponsor available $15,000 net
Editorial ■ Same benefits as Live
■ Speaker selected and moderated by UBM Canon editor
Option A
Sponsor editorial webcast, receive registration list $15,000 net
Option B
Editor works with you to create custom content $20,000 net
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Custom Solutions Custom Solutions
■ 3 day, 1 hour per day
■ Targeted email campaign
■ Medical Group Editorial team selects presenter
■ Live Q&A after the course
■ 3 assets allowed to be posted in classroom
■ Full contact details for registrants/attendees
Per 3-day course $18,000 net
Focus on Fundamentals Courses deliver technical education to engineers, allowing them to stay abreast of hot topics, new technology, and techniques and freshen up on the basics. Additionally, they showcase your company’s thought leadership and knowledge about broader issues, tradeoffs, and/or an approach to a problem, while generating valuable sales leads.
Focus on Fundamentals
By State:
Becky [email protected]
Brian [email protected]
Qmed:
Nicole [email protected]
European Representative:
Adela [email protected](49) 8 192 33 7 20
Sales Coordinator/Support:
Sharon [email protected]
For other Internationals regions companies please contact: [email protected]
Jane SullivanNew [email protected]
Andrea MarmalsteinBusiness Development [email protected]
Media Advertising & Sponsorship
2901 28th Street, Suite 100Santa Monica, CA 90405 33
731_
AS
_M17
Our Account Managers can help you reach your desired target market.
Exhibit Sales
Alphabetical, companies beginning with:
Diana CoulterA, B, F, G, [email protected]
Amanda KonradC, J, O, Q, R, S, [email protected]
Heather HerbertD, I, L, M, N, U, [email protected]
Delanie GaylordE, H, K, P, T, Y, [email protected]