medical fitness academy

Where Healthcare and Fitness Professionals

Master the Business of Medical Fitness

MedicalFitnessAcademy.com

► The Medical Fitness Academy specializes in integrating medical fitness and wellness programs into healthcare practices, wellness centers, and fitness facilities. Our Medical Fitness Formula™ Turnkey Solution, developed and perfected by the Founders, provides the complete systems, protocols and implementation strategies required to provide patients and clients with an onsite medically integrated fitness program emphasizing prevention, health-risk reduction, and an improved lifestyle.

► Our Medical Fitness Formula™ features a program approach to healthy lifestyle-based fitness and wellness. It provides participants with a custom designed, structured exercise program including assessments & evaluations, supervised strength training, targeted cardio-vascular exercise, and ongoing accountability and support.

► Our proven Medical Fitness Formula™ Turnkey Solution easily integrates and operates in most healthcare professional practices, medical spas and wellness centers.

► Primary client markets are the medically challenged, de-conditioned 35+ adult, and the Baby Boomer & beyond.

Business Overview

► The Medical Fitness Formula™ provides for a highly profitable, sustainable cash-based profit center that is not dependent on third party pay.

► Three Unique Turnkey Business Models available. Depending upon your current office space and your ability to expand into additional space, we offer three proven turnkey Medical Fitness & Wellness Center business models, all effectively designed to maximize cash revenues and profit.

► Optimized facility layouts range from 250 square feet to 2,100 square feet. Program capacity (active # program members) equates to amount of space dedicated to the program.

► Program launched and operational in 90 days.

► Low cost start up. Rapid breakeven. Pre-Launch system produces a positive cash flow prior to your first month in operation.

► Great Profit Margins with high client retention. Designed for profits to exceed 50% of revenue.

Highlights

The Founders► Richard Farina has over 28 years experience in the

medical fitness and post-rehab services industries

► Personally owned and developed multiple successful medical fitness centers

► Extensive background in metabolic biochemistry, metabolic endocrinology, human biomechanics, exercise science, and epidemiology

► Started his professional career in Public Health

► Expertise in systems design and implementation, program planning, facility design, and the strategic design of medical fitness programs for operational consistency

Richard FarinaPresident & Founding Partner

The Founders

► Rita Bryan has over 20 years experience in the fitness and wellness industries

► Personally owned and operated several successful fitness franchises

► Extensive background in finance, accounting, contract negotiations, and human resources management

► Started her professional career in Corporate Finance and Administration

► Expertise in marketing & sales, finance, and the operation of medical fitness programs for consistent profitability

Rita BryanCFO & Founding Partner

The Founders

► Richard Farina & Rita Bryan are also developers of the Medical Fitness Formula™ Turnkey Solution

• Medically-oriented lifestyle program approach to fitness and wellness

• Addresses prevention, health-risk reduction, and an improved lifestyle

• Provides program participants with:− Medical (health professional) oversight − Exercise readiness screening − Customized, structured programs and services− Ongoing accountability and support

• Provides healthcare practitioners with:− A proven, profitable, easy to integrate, turnkey

medical fitness and wellness program

The Founders

► Richard Farina & Rita Bryan also operate their hallmark Medical Fitness & Wellness Center in Newtown, PA

• Fully-operational success model• Recurring revenues in excess of $50k/month• Average number of program participants: 200 • Client demographic: medically challenged,

deconditioned adult, “Baby Boomer” populations

• All private pay: NO insurance• Billed fees collected: 99.9%

► Declining Reimbursement► Fewer Visits per Treatment Course► High Deductibles ► Recovery Audits► Barriers to Direct Access► Lack of New Patients► Poor Patient Retention due to

lack of Continuity Programs► Increasing Overhead Expenses► Increasing Competition► Continued Uncertainties of National Healthcare Reform

We Understand The Challenges Facing Doctors Today…

We Understand The Challenges Facing Your Patients Today…

► Over 58M Americans are overweight; over 40M Americans are obese; and over 3M Americans are morbidly obese.

► 1 out of every 8 deaths in America is caused by an illness directly related to being overweight or obese.

► Research proves diabetes, hypertension, and some forms of cancer are directly associated with a lack of physical activity and poor lifestyle.

► More than 50% of Americans suffer from one or more chronic conditions, including diabetes, heart conditions, hypertension, strokes, pulmonary and cancer or mental health issues, that could be improvedand/or prevented by making improvements in lifestyle behaviors.

► Only 1 of 3 adults exercise regularly; and only 1 in 4 exercise at all.

►Growth – attracts the “Baby Boomer” & Beyond, Medically-Challenged, and De-conditioned Adult Populations

►Differentiation - provides a unique, specialty service

►Retention - increases retention by providing an effective alternative to the usual “open gym” concept

►Increased profits – increases long term $$ value of each client, produces dependable recurring revenue, low overhead

►Lessens effects of 3rd party pay – provides for an all cash profit center if you are a healthcare practitioner

Medical Fitness… Your Financial Solution

► Research continues to show that the vast majority of healthcare problems burdening our society are actually caused by disease-promoting lifestyles.

► Obesity is now the fastest-growing cause of disease and death in America. And the sad part... it's completely preventable.

► Recent studies have shown that while up to 14% of Americans have gym memberships, only 8% actually use them…. 4 out of 5 gym memberships go unused.

► Healthcare and fitness professionals hold the key to empowering their patients and clients to live healthier and more active lifestyles.

► Lifestyle Intervention and Prevention is the KEY to helping your patients!

Medical Fitness… Meets The Need In The Marketplace

Opportunity Overview…

► Taps into the huge opportunities in the medical fitness & wellness market.

► Easily operates in most healthcare professional practices.

► Provides for a sustainable continuity program.

► Offers consumers a high quality, structured medically-oriented fitness program at an affordable fee.

► “Cash-based” model producing revenues of $50K+ / month.

► Provides for steady growth, client retention, and high margins.

► Operational in 90 days or less.

► A turnkey success model …. You don’t have to re-invent the wheel.

Our Medical Fitness Formula™

Our Medical Fitness Formula™ A Market Solution…

► Specifically designed for medically compromised, deconditioned adult and the Baby Boomer & beyond populations whose goals are to lose weight, feel better, look better, and improve health

► Removes all the perceived barriers that discourage these markets from participating in a fitness program

► Provides the opportunity for these markets to experience the many benefits from practicing a healthier lifestyle as well as the confidence they can accomplish their fitness and weight loss goals, at an affordable fee

Our Medical Fitness Formula™ A Program Approach…

► Convenient onsite medically-integrated fitness and wellness program

► Emphasis on prevention, health-risk reduction, and improved lifestyle

► Provides for health professional oversight

► Provides customized, structured, supervised exercise programs

► Combines appropriate screening and evaluation processes backed up with core exercise science and strength training

► Provides for predictable outcomes and results, ongoing accountability and support


► Wellness Consultation

► Physical Activity Readiness, Fitness, and Metabolic Assessments

► Personalized Exercise Programming

► Supervised Small Group Strength Training Sessions utilizing slow cadence, low-force exercise strengthening protocols

► Targeted Cardio-Vascular Exercise Program

► Periodic Re-Assessments & Follow-Up Programming

Medical Fitness Program “Fundamental” Components:


► Advanced private 1-on-1 strength training sessions

► Resting & Exercise Metabolic Testing

► Nutrition and Lifestyle Weight Loss Programs

► Nutrition and Weight Loss Supplements

► Stress Management

► Personalized Wellness & Lifestyle Coaching

Additional Complimentary Revenue Opportunities:


► Operates in an little as 250 square feet

► Uses “Medical Grade” Exercise Equipment- High quality, most advanced ergonomically-designed

strength equipment for safe and productive execution.- Conforms to our results-driven, efficient slow-cadence

protocols.- Minimizes wasted exercise effort and time.

► Recommends Qualified Staff- Utilizes physical therapy aides, chiropractic

assistants, exercise instructors or personal trainers.- Hiring guidelines, training procedures, and protocols

provided.

Minimum Requirements:

4 Unique Business Models Available:

► Model A – 1-Room Wellness Center ~ 250 sq. ft.• Typically can serve approximately 40-50 active clients

► Model B - Starter Program ~ 500 sq. ft. • Typically can serve approximately 150 active clients

► Model C - Achiever Program ~ 1,000 sq. ft. • Typically can serve approximately 200 active clients

► Model D - Enterprise Program ~ 2,100 sq. ft. • Typically can serve approximately 400 active clients


1- Program Planning& Market Determination

2 – Staffing &Staff Training

3 – SystemsImplementation

5- Marketing &Program Launch

4 – Pricing,Patient Conversion,

& Sales Training

The Medical Fitness Formula™ Program Structure & Training

SYSTEMS

Evaluations

NewClients

Strength Cardio

Fees

Scheduling

Staffing

The Medical Fitness Formula™

► Program Planning

• Practice demographic analysis• Resource review• Define program & services• Facility layout & redesign• Equipment selection

Program Structure & Training

SYSTEMS

Evaluations

NewClients

Strength Cardio

Fees

Scheduling

Staffing


► Systems Training & Program Implementation

• Patient-to-Client Conversion & Sales • Exercise Readiness Screening • Client Assessment & Evaluation • Client Strength Training • Staff Hiring & Training • Billing & Collections• Program Launch

SYSTEMS

Evaluations

NewClients

Strength Cardio

Fees

Scheduling

Staffing


► Post-Launch Program Growth, Development, & Maximum Profitability Consulting

• Program and Systems Operations• Financial Growth and Management• Sales and Marketing Strategies• Ongoing Staff Support and Training


What’s Next?Apply For Our Exclusive Program…

To Find Out If Having A Medical Fitness & Wellness ProgramIs Right For Your Healthcare Practice

To see if you qualify is as easy as these 3 SIMPLE steps:

1. Go to our website: www.MedicalFitnessAcademy.com

2. Complete the Application & Practice Questionnaire Form.

3. Meet with us for a brief Phone Consultation so we can get to know more about you and your practice and determine if you have the resources to integrate a medical fitness & wellness program into your practice, leverage your existing space and staff, and increase your income.

http://www.medicalfitnessacademy.com/


CONTACT INFORMATION

Main Number: 855-633-3481 (1-855-MEDFIT1) Fax Number: 215-504-0591 Email: [email protected] Website: MedicalFitnessAcademy.com

Rita Bryan - Medical Fitness & Wellness Program Development RitaBryan@MedicalFitnessAcademy

mailto:[email protected]

mailto:[email protected]

mailto:RitaBryan@MedicalFitnessAcademy

Copyright © Rich Farina, Rita Bryan & The Medical Fitness Academy. All Rights Reserved.

This presentation and its contents are the sole property of Rich Farina, Rita Bryan and The Medical Fitness Academy, and are protected by Federal law and international treaties. You are strictly prohibited from making a copy or modification of, or from rebroadcasting or re-encoding, this broadcast without prior written permission from Rich Farina, except as may be permitted by law.

This presentation is provided for informational and entertainment purposes only, and is intended for personal, non-commercial use. Specifications, market conditions and technology are subject to change without notice. Any and all business endeavors contain an element of risk. You may make no money or lose money, the world could end... or (gasp) you might be just fine.


medical fitness academy

Health & Medicine