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Print

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wwwindustrysourcingcom wwwindustrysourcingcn

2015 Media Planner

Integrated Media Platform forLead Generation amp Branding

Medical Manufacturing and Design for China

Anytime Anywhere on Any Device

Medical Manufacturing and Design for China

Index

Industrysourcing

White PaperWebinars

Industry E-newsletter E-Direct MailCustomized E-newsletter

Ringier Apps

Digital

Video Marketing

Event

Export Marketing Opportunities

Ringier Introduction

2014 Market Survey Report

Contact Us

Content Marketing

Print Magazine Profile Editorial Calendar Readership

E-mail Marketing Service

Supplier Profile Pages amp Product Showrooms

ConferencesWebinars Trade Shows

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

Emerging medical model in the age of Big Data

Total Readership 27080

Market IntroductionMedical devices ranging from clinical applications to wearable devices have been developing at a rapid pace that seems beyond our imagination And among the most promising market for such medical devices is China Health care reform in China is huge in the government agenda and to establish a nationwide health care network the government is expected to invest heavily in medical equipment and facilities At the same time the Chinese have become more health conscious and now have higher requirements for quality medical services and care This heightened awareness has driven the development of emerging medical device segments such as mobile health and wearable devices

Consumption of portable and multi-technology medical devices is set to boom as more and more consumers become dependent on mobile and wearable devices even for tracking their From Google Glass to the iWatch and from sports and health products to industrial and military products wearable devices continue to cover wider and wider areas and the applicability bigger and bigger Mobile research specialist Juniper Research predicts that in 2018 global wearable device shipments will reach 130 million units which will be 10 times the figure in 2013

In the era of Big Data mobile health will completely overturn the traditional medical model Mobile health is a new form of modern medical and health management service with the integration of the Internet or mobile Internet technology It can greatly reduce the time and cost of transporting patients as well as to manage and distribute emergency medical services in remote areas so that doctors can break through the limit of geographic scope sharing patient records and diagnostic photos thus contributing to the development of clinical research

In the age of Big Data the medical field will be able to look for clues to disease by searching patient information via medical data platforms patients and physicians can communicate online via mobile apps and individualized patient self-monitoring will be a reality Medical information technology will accelerate the development of the medical industry and the new medical model will completely overturn the traditional medical model

Medical Manufacturing and Design for China is published 6 times a year in Chinese by Ringier Trade Media Ltd The portfolio also includes e-magazines a medical products website with daily updates and online exclusives and bi-weekly e-newsletters With such current informative and attractive content in both digital and printed forms Medical Manufacturing and Design for China offers the latest industry trends and technology innovations including medical devices product development and design materials production process electronics pumps connectors and regulatory updates

Digital Editions include embedded videos and interviews from trade shows and factory visits

Scan this QR code to get interactive with your magazine

Magazine Profile

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

Emerging medical model in the age of Big Data

Total Readership 27080

Market IntroductionMedical devices ranging from clinical applications to wearable devices have been developing at a rapid pace that seems beyond our imagination And among the most promising market for such medical devices is China Health care reform in China is huge in the government agenda and to establish a nationwide health care network the government is expected to invest heavily in medical equipment and facilities At the same time the Chinese have become more health conscious and now have higher requirements for quality medical services and care This heightened awareness has driven the development of emerging medical device segments such as mobile health and wearable devices

Consumption of portable and multi-technology medical devices is set to boom as more and more consumers become dependent on mobile and wearable devices even for tracking their From Google Glass to the iWatch and from sports and health products to industrial and military products wearable devices continue to cover wider and wider areas and the applicability bigger and bigger Mobile research specialist Juniper Research predicts that in 2018 global wearable device shipments will reach 130 million units which will be 10 times the figure in 2013

In the era of Big Data mobile health will completely overturn the traditional medical model Mobile health is a new form of modern medical and health management service with the integration of the Internet or mobile Internet technology It can greatly reduce the time and cost of transporting patients as well as to manage and distribute emergency medical services in remote areas so that doctors can break through the limit of geographic scope sharing patient records and diagnostic photos thus contributing to the development of clinical research

In the age of Big Data the medical field will be able to look for clues to disease by searching patient information via medical data platforms patients and physicians can communicate online via mobile apps and individualized patient self-monitoring will be a reality Medical information technology will accelerate the development of the medical industry and the new medical model will completely overturn the traditional medical model

Medical Manufacturing and Design for China is published 6 times a year in Chinese by Ringier Trade Media Ltd The portfolio also includes e-magazines a medical products website with daily updates and online exclusives and bi-weekly e-newsletters With such current informative and attractive content in both digital and printed forms Medical Manufacturing and Design for China offers the latest industry trends and technology innovations including medical devices product development and design materials production process electronics pumps connectors and regulatory updates

Digital Editions include embedded videos and interviews from trade shows and factory visits

Scan this QR code to get interactive with your magazine

Magazine Profile

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint

Contact UsIndex

2014 Market Survey Report

2015 EDITORIAL CALENDAR

Regular Features

Material FocusTechnology FeaturesBoardroom ConnectionIndustry Updates

Online Editorial FeaturesmdashDaily updates and online exclusives Business in China - the latest information about China policies regulations and manufacturing trends Industry News - news on important events people companies and industry developments from China and around the worldTrade Show Update - latest news onsite interviews and videos and e-show daily of major trade events

Application Reports

Issue February March May

AD CLOSING DATES

January 13(Digital Magazine Only) February 12 April 8

Technology Features

3D Printing

Injection Molding

Implant Material Manufacturing

Image Enhancement

Mobile Health

Next-Generation Sequencing

MaterialFocus

Polymer

Metal

Hydrogel

Elastomers

Implantable Materials

Plastics

Application Report Wearable Sensors 3D Printers Surgery Robots

SpecialReport Trade Show Issue Chinaplas 2015 Preview Trade Show Issue Medtec 2015 Preview

TradeShows

Mar17-19 Electronica China and productronica China 2015 Shanghai

Mar18-20 Electronica China and pro-ductronica China 2014 Beijing

Mar30-Apr2 The 16th Shenzhen International Machinery Manufacturing Industry Exhibition 2015Shenzhen

Apr20-25 The 14th China Machine Tool Show (CIMT 2015)Beijing

Apr21-23 NEPCON China 2015 Shanghai

May 15-18 The 73th China International Medical Equipment Fair (CMEF Spring 2015) The 20th International Component Manufacturing amp Design Show (ICMD Spring 2015) Shanghai

May 20-23 Chinaplas 2015 GuangzhouMay 27-30 The 16th Exhibition of LiJia

International MachineTool Chongqing Chongqing

May 25-28 Die amp Mould China 2015(DMC 2015) Shanghai

Jun24-26 the Medical Device Development amp Manufacturing Expo (MEDIX 2015) Osaka

July 14-17 EASTPO 2015 Shanghai

Ringier Conferences

Mar12-13 Plastics amp Rubber and Innovative Materials Application in

Medical Products Conference 2015 Shanghai

May 21-22 3D Printing Technology Innovative Application Conference 2015 Shenzhen

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

2015 EDITORIAL CALENDAR

For editorial submissions and inquiries please contact Jan ZhangEmail janzhangringiertradecom

Follow me on Sina Weibo weibocomringiermedicaldevice

website wwwindustrysourcingcommedical

Editorial content trade show and conference schedule subject may change without notice

Issue July September November

AD CLOSING DATES June 16 August 3 October 9

Technology Features

Rapid Prototyping

Packaging amp Sterilization

Wearble Health Mornitoring

3D Printing

Software Technology Packaging amp Sterilization

MaterialFocus

Biomaterials amp Biomedical textile

3D Printing Materials

Medical Nonwoven

Liquid Silicone Rubber

Adhesives

Medical grade PVC

Application Report Microneedle Connector Testing Equipment

SpecialReport Medical Disposable Products Trade Show Issue Medtec 2015 Preview Outlook 2016

TradeShows

Aug25-27 NEPCON South China 2015 Shenzhen

Sept Guangzhou International Mould and Die Exhibition Guangzhou

Sept1-4 APPLAS 2015 Shanghai

Sept22-24 Medtec China 2015 Shanghai

Nov3-7 Industrial Automation Show 2015 Metalworking and CNC Machine Tool Show 2015Robotics Show 2015Energy Show 2015 Shanghai

Nov3-7 Industrial Automation Show 2015 Metalworking and CNC Machine Tool Show 2015Robotics Show 2015Energy Show 2015 Shanghai

Nov The 74th China International Medical Equipment Fair (CMEF Autumn 2015) The 21st International Component Manufacturing amp Design Show (ICMD Autumn 2015)

Nov Medica 2015 Germany

Ringier Conferences

Jul9-10 International Implantable and Interventional Medical Devices Emerging Technology Application Conference 2015 Shanghai

Aug3-4 2015 ASEAN World Class Manufacturing Summit Jakarta

Dec29-30 Plastics Industrial Design amp Application Conference 2015 Shanghai

Nov16-17 Aisa Plastics Technology Summit 2015 Jakarta

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

2015 EDITORIAL CALENDAR

For editorial submissions and inquiries please contact Jan ZhangEmail janzhangringiertradecom

Follow me on Sina Weibo weibocomringiermedicaldevice

website wwwindustrysourcingcommedical

Editorial content trade show and conference schedule subject may change without notice

Issue July September November

AD CLOSING DATES June 16 August 3 October 9

Technology Features

Rapid Prototyping

Packaging amp Sterilization

Wearble Health Mornitoring

3D Printing

Software Technology Packaging amp Sterilization

MaterialFocus

Biomaterials amp Biomedical textile

3D Printing Materials

Medical Nonwoven

Liquid Silicone Rubber

Adhesives

Medical grade PVC

Application Report Microneedle Connector Testing Equipment

SpecialReport Medical Disposable Products Trade Show Issue Medtec 2015 Preview Outlook 2016

TradeShows

Aug25-27 NEPCON South China 2015 Shenzhen

Sept Guangzhou International Mould and Die Exhibition Guangzhou

Sept1-4 APPLAS 2015 Shanghai

Sept22-24 Medtec China 2015 Shanghai

Nov3-7 Industrial Automation Show 2015 Metalworking and CNC Machine Tool Show 2015Robotics Show 2015Energy Show 2015 Shanghai

Nov3-7 Industrial Automation Show 2015 Metalworking and CNC Machine Tool Show 2015Robotics Show 2015Energy Show 2015 Shanghai

Nov The 74th China International Medical Equipment Fair (CMEF Autumn 2015) The 21st International Component Manufacturing amp Design Show (ICMD Autumn 2015)

Nov Medica 2015 Germany

Ringier Conferences

Jul9-10 International Implantable and Interventional Medical Devices Emerging Technology Application Conference 2015 Shanghai

Aug3-4 2015 ASEAN World Class Manufacturing Summit Jakarta

Dec29-30 Plastics Industrial Design amp Application Conference 2015 Shanghai

Nov16-17 Aisa Plastics Technology Summit 2015 Jakarta

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint

Contact UsIndex

2014 Market Survey Report

Total Readership

27080

READERSHIP BUYER DEMOGRAPHICS

Geographic Distribution

Print 14300Digital 12780

Guangdong 2800 20Zhejiang 1676 12Shanghai 1580 11Beijing 1532 11Shandong 1124 7Jiangsu 1385 9Fujian 562 4Tianjin 449 3Hebei 405 3Shanxi 689 5Hubei 314 2Henan 286 2Liaoning 273 2Chongqing 252 2Hunan 173 1Sichuan 157 1Anhui 155 1Others 148 1Mainland China 13960 97Hong Kong 80 1Taiwan 260 2Total 14300 100

Medical Monitoring EquipmentDisposable Medical Product

Surgical InstrumentsMedical Lab Equipment

(TestingMeasuringAnalysis)Imaging Equipment

Diagnostic EquipmentLife Supporting Equipment

Therapeutic EquipmentHospital Medical Furniture

Nursing SuppliesRespiration Anesthesia Equipment

Others (Implantable Medical Device)

GMOwnerPresidentResearch amp Design

Production ManagerTechnology amp Clinical Engineer

QA ManagerPurchasing Manager

GovernmentAssociationConsultantsMedical Practitioners

Sales amp Marketing

Manufacturers of Medical DevicesRampDDesignConsulting

GovernmentMedical InstitutesAssociationsMaterials amp Component Suppliers

Distributors

Manufactured Products

Business Sectors

Job Function

807553

151414

1111

107

54

3

33

2725

1412

87

52

Published 6x a year in Simplified Chinese Medical Manufacturing and Design for China reaches a qualified controlled readership of 14300 decision makers who plan the purchase of materials machinery electronic components auxiliary equipment used in the manufacturing of medical devices and plant managers who evaluate maintain and make recommendations RampD scientists who design create test amp evaluate products Each reader is qualified by name job title and industry and re-qualified annually by our call centerAdvertisers get bonus readership of 12780 in the E-magazine amp E-newsletter and can reach even more readers on the iPadiPhone and Android App versions

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

Trade Shows

To attend these conferences or become a sponsor please visit wwwringiereventscom or ask your Ringier representatives for details

Conferences

2015 Ringier Conferences for Medical Manufacturing amp Design Industry

Ringier organizes high level technical and business conferences bringing industry leaders together for information exchange and networking opportunities in the Medical Manufacturing amp Design industry

For more conferences information please follow us on Sina Weiboweibocomringierevents

Ringier attends 200+ key industry trade shows worldwide every year We help you to maximize your branding exposure at the most important tradeshows of the year

In a digital world the need for face-to-face communication to establish personal contact and trust between all parties in the industry is more important than ever Through our series of conferences Innovation Awards Programs and participation in dozens of trade shows in China and around the world we bring the business community together

BRINGING THE INDUSTRY COMMUNITY TOGETHER

Mar 12-13 Plastics amp Rubber and Innovative Materials Application in Medical Products Conference 2015 ShanghaiMay 21-22 3D Printing Technology Innovative Application Conference 2015 ShenzhenAug3-4 2015 ASEAN World Class Manufacturing Summit JakartaOct 29-30 Plastics Industrial Design amp Application Conference 2015 ShanghaiNov16-17 Aisa Plastics Technology Summit 2015 Jakarta

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

Trade Shows

To attend these conferences or become a sponsor please visit wwwringiereventscom or ask your Ringier representatives for details

Conferences

2015 Ringier Conferences for Medical Manufacturing amp Design Industry

Ringier organizes high level technical and business conferences bringing industry leaders together for information exchange and networking opportunities in the Medical Manufacturing amp Design industry

For more conferences information please follow us on Sina Weiboweibocomringierevents

Ringier attends 200+ key industry trade shows worldwide every year We help you to maximize your branding exposure at the most important tradeshows of the year

In a digital world the need for face-to-face communication to establish personal contact and trust between all parties in the industry is more important than ever Through our series of conferences Innovation Awards Programs and participation in dozens of trade shows in China and around the world we bring the business community together

BRINGING THE INDUSTRY COMMUNITY TOGETHER

Mar 12-13 Plastics amp Rubber and Innovative Materials Application in Medical Products Conference 2015 ShanghaiMay 21-22 3D Printing Technology Innovative Application Conference 2015 ShenzhenAug3-4 2015 ASEAN World Class Manufacturing Summit JakartaOct 29-30 Plastics Industrial Design amp Application Conference 2015 ShanghaiNov16-17 Aisa Plastics Technology Summit 2015 Jakarta

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint

Contact UsIndex

2014 Market Survey Report

DIGITAL MEDIA SOLUTION Desktop to mobile

Buyers will search for your Product Showrooms via their smart phones

Mobile Friendly

Getting more leads begins with having your Product Showrooms in the wwwindustrysourcingcom Use online and mobile tools to drive users to your Supplier Profile Pages and Product Showrooms Yoursquoll never miss a lead because online marketing offers 100 tracking And you can adjust your online media campaign to improve your ROI

Medical

Key Words Search

Supplier Profile Pages

Product Showrooms

Medical

Ringierrsquos industry marketplace wwwindustrysourcingcom (IScom) is a resource center for manufacturers and suppliers in China Asia the Middle East Africa and the rest of the world The website provides the latest information about manufacturerrsquos products technology and market trends in Chinese and English for industrial professionals The Chinese website links buyers and suppliers within China while the English version website offers an effective export channel for suppliers from Greater China to sell around the world

Industrysourcingcom

Website TrafficAverageMonth January-June 2014

Make your products stand out from the competitionBanner Advertising Supplier Profile Pages amp Product ShowroomsShowroom Video Service

Digital Magazine Advertising White Paper ServiceVisitors Sessions1840000

Page Views5390000Unique Visitors516000

The mobile version of the website allows a clear easy viewing and navigation on any mobile devices

Meeting the demands of a mobile and digital worldBuyer Alert

Buyer Alert is the fastest and most accurate online direct marketing tool available to manufacturers who want to get their product information to qualified buyers This service can provide your products instant exposure to buyers in China and around the world

Push marketing

Keeping on top of changing media usage patterns all of Ringierrsquos digital products and services have moved to mobile platforms that are compatible with all major mobile devices and platforms ndash all of them easy to view navigate and respond ndash to bring your messages to customers via mobile worldwide

Supplier Profile Pages amp Product Showrooms

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

Industry E-newsletter

Webinars - HostedSponsored webinar

E-mail Marketing Service

Industry E-newsletter Sponsorships Connect with buyers by compelling content Ringiers industry E-newsletters provide focused and timely information on new products technology services market trends and more

EDM Your message always on targetPersonalized email allows you to focus your online marketing efforts to a highly targeted geographic andor demographic segment of contacts in our database

A webinar uses the benefits of the Internet to combine graphics (eg PowerPoint presentations) with voice andor video and a range of interactive tools mdash such as pollingvoting chat and a lsquohand raisingrsquo feature to indicate that you have a question or comment It may also include document sharing a whiteboard and web surfing features to aid in demonstration and communication The multimedia benefits of a webinar create a powerful and effective communication and promotion experience for your company

Please visit webinarindustrysourcingnet or ask your Ringer representatives for details

White Paper

Post your white papers brochures and technical documents on wwwindustrysourcingcom and generate interest from our highly qualified online users when they seek and request information White papers are hosted for an indefinite period of time

Subjects that can be covered in a White PaperProduct technical developmentResearch paper Benchmark ReportApplication storyCase historyLearning guides

Your research papers sent to the hands of key decision makersUpload your company research technical and benchmark performance White Papers

Customized E-newsletter ServiceKeep your targeted audience informed of your latest information

Select your targets from 800000 quality readers engaged in manufacturing in China Asia the Middle East and Africa across 19 key industries Set up the sending criteria to select your targeted buyers audience You can choose by industry job title company scale geographic area etc

DIGITAL MEDIA SOLUTION Desktop to mobile

Customized E-newsletter

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint

Contact UsIndex

2014 Market Survey Report

Ringier APPs

For Android Mobile Devices and iPadiPhone

Ringier digital and mobile friendly magazines are enriched by videos and live linksvideo icons now You can watch qualified and content-rich videos on your mobile devices or desktops

Fully interactive

Video MarketingRingierrsquos Video marketing is simply a technique for utilizing videos to market your new products new services and new technologies It is considered to be one of the most influential tools for promoting sales and advertising regardless of your business niche If created with quality content and made to be engaging to online viewers a short and simple video could end up receiving thousands of online hits This can vastly increase the businessrsquos product awareness or brand recognition a concept that can be directly translated into revenue

Magazine Library - Includes all 31 Ringier industry trade magazines for China Asia the Middle East and AfricaBuyers can effectively search extract your product demonstrations industry news and moreBuyers can now source conveniently from their iPadiPhone and Android mobile devices anytimeanywhereThe Apps works hand in hand with your online Supplier Profile Pages amp Product Showrooms and Video Showroom hosted on industrysourcingcomYour advertisement will also include live links which direct a buyer to your Supplier Profile Pages or Product Showrooms

Ringier Industry Sourcing App on Google Play and iTunescom App Store delivers product information to buyers

Scan this QR code and download Ringier App right now

DIGITAL MEDIA SOLUTION Desktop to mobile

视频采访精选Video Interview Highlights

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

Your Content Marketing Strategy

Savvy marketers understand the power of content They know that in order to build new business and cement existing client relationships they need to leverage their own content But most companies dont have the editorial expertise to make that happen Ringier has the experience editorial resources industry and market knowledge to deliver the most strategic and powerful custom-tailored content in the industry And we can make it happen for you

CONTENT MARKETING

Industry News amp Online Product Showrooms on all mobile devices

Supplier Website amp Product Pages

Interview Video and Article amp Company Video- factory tour

Article on related Ringier industry vertical websites

White paper on Industrysourcingcom

Article in Industry eNewsletters

Customized eNewsletter about the company

Article on iPhoneiPad

Company Profile Page on Youku Youtube and Facebook

Innovations Awards

Webinars Your Company Blog

Article in relevant Ringier printed magazine with QR code

An Integrated Content Marketing

Strategy

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint

Contact UsIndex

2014 Market Survey Report

China

RINGIER BRINGS YOU A WORLD OF OPPORTUNITIES

India Global India

North America Latin America North America

North America

International Packaging News for ChinamiddotLanguage Simplified ChinesemiddotReadership 59545 ChinamiddotFrequency 6x a year

Chronicle PharmabizmiddotLanguage EnglishmiddotReadership 75000 South AsiamiddotFrequency Weekly

Pharmaceutical ManufacturingmiddotLanguage EnglishmiddotReadership 25020 North America BPA audit December 2010middotFrequency 10x a year

International Pharmaceutical NewsforChinamiddotLanguage Simplified ChinesemiddotReadership 33520ChinamiddotFrequency 7x a year

Contract PharmamiddotLanguage EnglishmiddotReadership 20025 North AmericamiddotFrequency 9x a year

El HospitalmiddotLanguage SpanishmiddotReadership 14000 Latin AmericaBPA audit June 2012middotFrequency 6x a year

Ingredients South AsiamiddotLanguage EnglishmiddotReadership 35000 South AsiamiddotFrequency Bi-weekly

Orthopedic Design amp TechnologymiddotLanguage EnglishmiddotReadership 7500 North AmericamiddotFrequency 6x a year

Medical Product OutsourcingmiddotLanguage EnglishmiddotReadership 25000 North America BPA audit June 2012middotFrequency 9x a year

Medical Manufacturing amp Design for ChinamiddotLanguage Simplified ChinesemiddotReadership 27080 ChinamiddotFrequency 6x a year

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

RINGIER BRINGS YOU A WORLD OF OPPORTUNITIES

Ringier Worldwide About Ringier Trade Media Ltd With operations in 14 countries and a total of 8000 employees Ringier continues to set new-standards in journalism discover new markets and develop innovative media Ringier AG founded in Zofingen in 1833 is Switzerlandrsquos largest internationally operating media enter-prise having maintained a strong domestic market position while expanding its activities into Germany Romania Hungary China and Vietnam

Ringiers worldwide portfolio comprises more than 120 newspapers and magazines various printing plants radio and TV channels as well as over than 80 internet and mobile platforms

Established with their head office in Hong Kong in 1998 Ringier Trade Media Ltd is a division of Ringier AG of Switzerland

The company has office in 16 locations across China plus Taiwan Singapore amp the Philippine in Hong Kong in 1998

Ringier Trade Media Ltd has been a leading B2B industrial information provider for 16 years providing industrial leaders in China Asia the Middle East and Africa with the technical information solutions and applications they need to improve their manufacturing and marketing capability through multiple media platforms that includes print (industry trade journals) online (wwwindustrysourcingcom) events digital marketing mobile devices

With award winning editorial content Ringier publishes 31 industry trade journals and holds over 20 conferences every year that successfully link buyers and suppliers in Greater China and the rest of the world to the mutual benefits of all parties

Quality Trade MultimediaProduct excellence and quality journalismndash across all channels

We Make Business Happen

Ringier Introduction

Video Marketing Export MarketingOpportunities

Ringier IntroductionContent MarketingDigitalEventPrint

Contact UsIndex

2014 Market Survey Report

Trade Journals are the most effective media to build your companyrsquos brand image

Social Media

Sina Weibo WeChat

Company purchasers have more avenues to obtain information due to our multiple media environment The buying process of purchasers is continuous including information search information input and processing to determine the final purchasing decision In order to understand the influence of different media types on brand image and purchase intention the study measured the important role of multiple media (trade magazines industry websites industry E-newsletters conferences)

The current study collected data by conducting an Internet survey in China Malaysia Indonesia Thailand Singapore Vietnam and Philippines 302 completed questionnaires were analyzed

The conclusions of the study were as follows

The media that is useful the information source amp its trust worthiness plays a significant role on the brand image Simply put if the medium is trusted so is the brand being promoted

A companyrsquos brand image has the most significant influence on purchase intentions in the manufacturing sector

Trade magazines and industry websites have the most significant influence on creating a companyrsquos brand image Other effective marketing tools are conferences

2014 Market Survey Report

1

2

3

Industry E-newsletters ConferencesTrade Magazines Industry Websites

Source

2014 survey on the influence of industrial media on a companyrsquos purchase intention

www

More information about Ringier multiple media and events follow me on

weibocomringiermedicaldeviceweibocomringiereventsweibocominnovationawardsweibocomringiermultimedia

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Ringier IntroductionContent MarketingDigitalEventPrint 2014 Market Survey Report

Contact UsIndex

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Clients

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Huaian Sigma Medical Industry Co Ltd

Thanks to create opportunities to exchange opinions for everyone

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