medical representative developement theory

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Dr .Ammar Hasan Beck

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Page 1: Medical representative developement theory

Dr .Ammar Hasan Beck

Page 2: Medical representative developement theory
Page 3: Medical representative developement theory

skills

style

Achievements

Office work

Horizontal access vertical access

Relationship with colleague

Co-operation with managers

Page 4: Medical representative developement theory
Page 5: Medical representative developement theory

Horizontal access

Relationship with colleague

Bad -1

General 0

Good +1

Co-operation with managers

Bad -1

General 0

Good +1

Total score : - 2 to + 2

Page 6: Medical representative developement theory

vertical access

Skills

Weak -1

General 0

Good +1

style

Bad -2

General 0

Good +2

Achievements

Bad -2

General 0

Good +2

Office work

Bad -1

General 0

Good +1

Total score : - 6 to + 6

Page 7: Medical representative developement theory

-2

+6

+5

+4

+3

+2

+1

-1

-2

-3

-4

-5

-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 8: Medical representative developement theory

You are far away from promotion field , Evaluate your self & skills & wishes , and try to find another field be suitable for you .

There are huge problems with your company or managers and you can’t adopt with , discuss these problems and try to solve it or search another company more suitable for you

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

• Bad Vertical access

• Bad Horizontal access

Page 9: Medical representative developement theory

Vertical access • Little bad

Horizontal access •Bad

Evaluate your self in promotion

Positive

More trainingMore efforts

Negative

find another field be suitable for you .

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 10: Medical representative developement theory

There are huge problems with your company or managers and you can’t adopt with , discuss these problems and try to solve it or search another company more suitable for you

Page 11: Medical representative developement theory

Vertical access •Bad

Horizontal access •Good

Evaluate your self in promotion

Positive

More trainingMore efforts

Ask support from others

Negative

find another field be suitable for you .

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 12: Medical representative developement theory

Vertical access • Little bad

Horizontal access •Good

MR has to preserve his/her achievements , and try to develop his/her skills & efforts ( ask support ) .

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 13: Medical representative developement theory

Vertical access • Little good

Horizontal access •Bad

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 14: Medical representative developement theory

Vertical access •Good

Horizontal access •Bad

discuss your personal style & know that showing off and isolation are bad characteristics .

believe in team work .

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 15: Medical representative developement theory

Vertical access •Little good

Horizontal access •Good

Preserve your achievements & try to develop them .

More training & learning .

Ask for advanced training .

Ask for help .

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 16: Medical representative developement theory

Vertical access •Good

Horizontal access •Good

Preserve your

achievements & try to develop them .

Ask for advanced training .

Develop your personal

style .

Support your colleagues .

-2

+6+5+4

+3+2

+1

-1

-2

-3-4-5-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Page 17: Medical representative developement theory

-2

+6

+5

+4

+3

+2

+1

-1

-2

-3

-4

-5

-6

-1 +2+1

Dark area

Threatening area

Obstacles area

Sedulity area

Re-evaluating area

Discussion area

Good MR

Excellent MR

Out

Supervisor Uncontrolled

Development

Senior Problems

Weak

Warning

Page 18: Medical representative developement theory
Page 19: Medical representative developement theory
Page 20: Medical representative developement theory

1. MR should receive basic scientific and marketing skills .

2. MR should know the plan of supervisor and managers .

3. MR should know the system of promotion office .

4. MR should provide with enough data about his job and customers .

Page 21: Medical representative developement theory

Supervisor have to observed the following :

I. His/her interesting in the training and how he/she use it .

II.MR office activities and his/her control .

III.MR co-operation with managers and colleagues .

Page 22: Medical representative developement theory

skills

Horizontal access vertical access

Office work Co-operation with managers

Page 23: Medical representative developement theory
Page 24: Medical representative developement theory

Horizontal access

Office work

Bad -2

General 0

Good +2

Co-operation with managers

Bad -1

General 0

Good +1

Total score : - 3 to + 3

Page 25: Medical representative developement theory

vertical access

Skills

Weak -3

General 0

Good +3

Total score : - 3 to + 3

Page 26: Medical representative developement theory

-2

+3

+1

-1

-2

-3

-1 +2+1

Excuse area Observation area

Control area Acceptation area+2

+3-3

Page 27: Medical representative developement theory

-2

+3

+1

-1

-2

-3

-1 +2+1

Excuse area Observation area

Control area Acceptation area+2

+3-3

• Bad Vertical access

• Bad Horizontal access

MR has no enough skills to dealing with customers although repeat training

and advises

MR will not active

MR office work is bad & his/her co-operation with

managers is bad

Uncontrolled MR

Page 28: Medical representative developement theory

This MR may cause problems with customers .

Don’t waste your time with him/her , the best choice is to excuse .

Page 29: Medical representative developement theory

-2

+3

+1

-1

-2

-3

-1 +2+1

Excuse area Observation area

Control area Acceptation area+2

+3-3

• Bad Vertical access

• Good Horizontal access

MR has no enough skills to dealing with customers although repeat training

and advises

MR will not active

MR office work is good & his/her co-operation with

managers is good

Controlled MR

Page 30: Medical representative developement theory

Office work & co-operation are important elements in promotion field and mean interest .

These MRs will given a chance to improve their efforts or else they will be in difficult situation .

Page 31: Medical representative developement theory

-2

+3

+1

-1

-2

-3

-1 +2+1

Excuse area Observation area

Control area Acceptation area+2

+3-3

• Good Vertical access

• Bad Horizontal access

MR has enough skills to dealing with customers although repeat training

and advises

Active MR

MR office work is bad & his/her co-operation with

managers is bad

Uncontrolled MR

Page 32: Medical representative developement theory

MR should know that Office work & co-operation are important elements in promotion field and mean interest .

Managers/Supervisors have to take sterner decisions to limit uncontrolled .

Company system should be respect from all , it has apriority over activity.

MR should know that good skills is not enough to develop .

Page 33: Medical representative developement theory

-2

+3

+1

-1

-2

-3

-1 +2+1

Excuse area Observation area

Control area Acceptation area+2

+3-3

• Little badVertical access

• Bad Horizontal access

MR has enough skills to dealing with customers although repeat training

and advises

Active MR

MR office work is good & his/her co-operation with

managers is good

Controlled MR

Page 34: Medical representative developement theory

MR has the basic elements that make him/her ready to be good

MR

Page 35: Medical representative developement theory
Page 36: Medical representative developement theory

3 Elements

DATA ACHIEVEMENTS ADVANCED SKILLS

Page 37: Medical representative developement theory

Base stone in

promotion

Indicator of MR

Road of

Success

Page 38: Medical representative developement theory
Page 39: Medical representative developement theory

Pharmacies

Colleagues

managers

Sources of DATA

Page 40: Medical representative developement theory

Good skills

Perfect DATA

MR adjustment & control

Good plan

Good co-operation

Page 41: Medical representative developement theory

Basic skills is important for MR to achieve results

But not enough to develop in

his/her job

Page 42: Medical representative developement theory

Advanced skills

•Self-adjusting skills•Speaking shills•Management skills

Page 43: Medical representative developement theory

DATA

ACHIEVEMENTSMORE TRAINING

MORE SUPPORT

RE-EVALUATING ACCOUNTING SYSTEM

GOOD MR

RE-EVALUATING ACCOUNTING SYSTEM

DISCUSSIONOBSTACLES REMOVE

N YY

N

Y

Y

N

N

ADVANCED SKILLS

GOOD MRSENIOR

DISCUSSION MOTIVATION

EXCELLENT MRSUPERVISOR

NY

N

Y

READY MRRE-EVALUATING

STAGE I

Y

N

Y

N

Page 44: Medical representative developement theory