MEDICAL TOURISM INMEDICAL TOURISM IN INDIA INDIA

Made By:-Made By:-Mayank Gupta A1808709035Mayank Gupta A1808709035Vaibhav Tyagi A1802009623Vaibhav Tyagi A1802009623Dhairya Galhot A1802009627Dhairya Galhot A1802009627Balpreet Singh A1802009419Balpreet Singh A1802009419Varsha Gupta A1802009364Varsha Gupta A1802009364

To India

“First World Treatment at Third World Costs”

Definition of Medical Definition of Medical TourismTourism

Traveling Nationally and Traveling Nationally and Internationally to obtain healthcare Internationally to obtain healthcare services has been given the name of services has been given the name of the Medical Tourism.the Medical Tourism.

Milica Bookman define medical Milica Bookman define medical tourism as travel with aim of tourism as travel with aim of improving oneimproving one’’s health and also an s health and also an economic activity that entails trade in economic activity that entails trade in services and represents the splicing of services and represents the splicing of atleast two sectors : medicines and atleast two sectors : medicines and tourism.tourism.

Some Facts

1.3 million medical tourists visit Asia every year.

India is ranked No. 2 in medical tourism industry.

Major medical tourism hubs are India ,Cuba , Argentina, Malaysia, South Africa ,Thailand ,Jordan etc.

Medical Tourism in India: Medical Tourism in India: First world treatment at First world treatment at

Third world prices Third world prices India is positioning itself a primary India is positioning itself a primary

destination for the most complex medical destination for the most complex medical procedures.procedures.

IndiaIndia’’s medical industrys medical industry’’s main appeal is low s main appeal is low cost treatment. cost treatment.

Its estimate cost is about one tenth of the Its estimate cost is about one tenth of the price of the same treatment in Britain or price of the same treatment in Britain or USA.USA.

After getting medically treated they also After getting medically treated they also visit Indiavisit India’’s exotic tourist destinations. s exotic tourist destinations.

Income generated by Income generated by Medical TourismMedical Tourism

The number of medical tourist is The number of medical tourist is continuously increasing year by year.continuously increasing year by year.

As per a report in 2002 over 1.5 lacs foreign As per a report in 2002 over 1.5 lacs foreign patients traveled to India for the treatmentpatients traveled to India for the treatment

Their visit yielded 300 million rupees to Their visit yielded 300 million rupees to Indian medical tourism industry.Indian medical tourism industry.

The number of such travelers has been The number of such travelers has been increasing by 25% every year.increasing by 25% every year.

As per CII McKinsey report , the earning of As per CII McKinsey report , the earning of 300 million will shoot up to $2 billion by 300 million will shoot up to $2 billion by 20122012

Ancillary Effects Ancillary Effects The patients who come for the treatment do The patients who come for the treatment do

not come single.not come single. They are accompanied by a few companions to They are accompanied by a few companions to

take care of them.take care of them. These people need accommodation.These people need accommodation. The patients too just after the arrival need The patients too just after the arrival need

transportation and accommodation .transportation and accommodation . cuisine is also one of the important aspects of cuisine is also one of the important aspects of

study in medical tourism .study in medical tourism . The companions of the patients and the The companions of the patients and the

patient too after re-expiating go to the patient too after re-expiating go to the religious places for paying homage and religious places for paying homage and getting blessing of the saints.getting blessing of the saints.

These people also make purchases of Indian These people also make purchases of Indian goods .goods .

Many of them visit historical monuments.Many of them visit historical monuments. Thus in brief medical tourism is the mixture of Thus in brief medical tourism is the mixture of

all kinds of tourisms.all kinds of tourisms.

7 P’S of Medical 7 P’S of Medical TourismTourism

ProductProduct

CoreCore- - medical treatment & surgery- medical treatment & surgery- Cosmetic surgery, Dental care, Cosmetic surgery, Dental care, Heart surgery, Knee & Hip Heart surgery, Knee & Hip Replacement, Eye surgery, Replacement, Eye surgery, Neurosurgery, Urology.Neurosurgery, Urology.

Facilitating- Facilitating- Accommodation, Accommodation, transportation.transportation.

PricePrice Significant cost differences exist between Significant cost differences exist between

India and other developed countries when India and other developed countries when it comes to medical treatment. it comes to medical treatment.

Potential customers for both Big corporate Potential customers for both Big corporate hospitals as well as small medical hospitals as well as small medical institutions.institutions.

India benefits from a large staff of world India benefits from a large staff of world class experts and the ultra-competitive class experts and the ultra-competitive cost advantage it offers. cost advantage it offers.

Example -While a heart surgery costs Example -While a heart surgery costs $30,000 in the US, it costs $8,000 in India. $30,000 in the US, it costs $8,000 in India.

PlacePlace

Destinations - Kerela for Ayurvedic Destinations - Kerela for Ayurvedic treatment, Chennai for eye treatment,treatment, Chennai for eye treatment,

Delhi, Mumbai, Bangalore for heart, Delhi, Mumbai, Bangalore for heart, cosmetic, cosmetic,

dental and Neuro surgery etc.dental and Neuro surgery etc.

Distribution- Follows both direct and Distribution- Follows both direct and indirect distribution channels – services indirect distribution channels – services offered directly by medical institutions or offered directly by medical institutions or they are being outsourced to other they are being outsourced to other countriescountries

PromotionPromotion

Government is playing a major role in Government is playing a major role in promoting medical tourism across the promoting medical tourism across the world.world.

Medical Tourism Promotion Group Medical Tourism Promotion Group (MTPG) has been helping people across (MTPG) has been helping people across the world to visit India for Medical the world to visit India for Medical Treatment.Treatment.

Different Websites like Different Websites like mediescapes.com mediescapes.com are promoting medical tourism through are promoting medical tourism through out the worldout the world

PeoplePeople

Highly skilled doctors and medical Highly skilled doctors and medical consultants.consultants.

India is churning out an estimated India is churning out an estimated 20,000 to 30,000 doctors and nurses 20,000 to 30,000 doctors and nurses each year.each year.

High reputation and goodwill for High reputation and goodwill for Indian doctors in the world.Indian doctors in the world.

Medical assistance providers and Medical assistance providers and agents also plays a significant role.agents also plays a significant role.

ProcessProcess The person seeking medical treatment abroad The person seeking medical treatment abroad

contacts a medical tourism provider.contacts a medical tourism provider. Certified medical doctors or consultants then Certified medical doctors or consultants then

advise on the medical treatment. advise on the medical treatment. The approximate expenditure, choice of hospitals The approximate expenditure, choice of hospitals

and tourist destinations, and duration of stay, and tourist destinations, and duration of stay, etc., is discussedetc., is discussed

. The patient travels to the destination country, . The patient travels to the destination country, where the medical tourism provider assigns a where the medical tourism provider assigns a case executive, who takes care of the patient's case executive, who takes care of the patient's accommodation, treatment and any other form of accommodation, treatment and any other form of care. care.

Once the treatment is done, the patient can Once the treatment is done, the patient can remain in the tourist destination or return homeremain in the tourist destination or return home

Physical EvidencePhysical Evidence

Big hospital groups like Apollo, Big hospital groups like Apollo, Escorts etc provides world class Escorts etc provides world class infrastucture and facilities.infrastucture and facilities.

Websites Websites

RESEARCHRESEARCH

MEDICAL TOURISM AND MEDICAL TOURISM AND ITS PRACTICES ITS PRACTICES

IN INDIAIN INDIA

1818

Comparative Cost AnalysisComparative Cost Analysis

Favorable factors leading to Favorable factors leading to the development of medical the development of medical

tourismtourism Exorbitant cost of healthcare in western nations Exorbitant cost of healthcare in western nations Affordability of international travel Affordability of international travel Favorable currency exchange rates in global Favorable currency exchange rates in global

economyeconomy Rapidly improving technologyRapidly improving technology Standard of care in many countries of Third world Standard of care in many countries of Third world

specially India being offering more personalized specially India being offering more personalized care .care .

Safety of healthcare being provided by third world Safety of healthcare being provided by third world countriescountries

Thus hospitals are attracting foreign patients for Thus hospitals are attracting foreign patients for treatment enabling them to obtain best medical treatment enabling them to obtain best medical treatment with experience of touring attractions treatment with experience of touring attractions of the country they visit for treatmentof the country they visit for treatment..

Negative impact of Medical Negative impact of Medical TourismTourism

Both private and the public sectors have Both private and the public sectors have been criticized for focusing on the rich and been criticized for focusing on the rich and the foreign patients leaving fewer resources the foreign patients leaving fewer resources for the local population.for the local population.

Money that comes from medical tourism is Money that comes from medical tourism is not invested in public health care system.not invested in public health care system.

The horrifying kidney racket that has been The horrifying kidney racket that has been unearthed in Gurgoan shows to some extent unearthed in Gurgoan shows to some extent the business of trading human organs and the business of trading human organs and filling the pockets of doctors and depriving filling the pockets of doctors and depriving the donors.the donors.

Challenges of Indian Challenges of Indian Medical TourismMedical Tourism

India is facing stiff competition from India is facing stiff competition from Thailand ,Singapore and Philippines .Thailand ,Singapore and Philippines .

Already we have seen that the cost Already we have seen that the cost and the facilities provided to the and the facilities provided to the foreign patients in the countries like foreign patients in the countries like Thailand and Singapore are quite Thailand and Singapore are quite competitive.competitive.

Infrastructure and transport facilities Infrastructure and transport facilities need to be improved. Still lagging need to be improved. Still lagging behind from other competeting behind from other competeting companies.companies.

Strengths:Strengths:Quality and Range of Services.Quality and Range of Services. Affordable costs Affordable costs Internationally reputed hospitals.Internationally reputed hospitals. Personal touch by the doctors in India.Personal touch by the doctors in India. Transport system is well developed and easy Transport system is well developed and easy

to go from one country to another country.to go from one country to another country. Medicines and lab cost is low as compared Medicines and lab cost is low as compared

to developed countries.to developed countries.

WeaknessWeakness Low strong government supportLow strong government support Low coordination between the various Low coordination between the various

players in the industry- airline operators, players in the industry- airline operators, hotels, and hospitals.hotels, and hospitals.

Lack of uniform pricing policies across Lack of uniform pricing policies across hospitals.hospitals.

CheatingCheating Political problems etc.Political problems etc.

OpportunitiesOpportunities

Increased demand for healthcare services Increased demand for healthcare services from countries with aging population (US, from countries with aging population (US, UK)UK)

Fast-paced life style increases demand for Fast-paced life style increases demand for wellness tourism and alternative cures.wellness tourism and alternative cures.

Shortage of supply in National Health Shortage of supply in National Health Systems in countries like UK, Canada.Systems in countries like UK, Canada.

Demand from countries with Demand from countries with underdeveloped healthcare facilities.underdeveloped healthcare facilities.

Demand for retirement homes for elderly Demand for retirement homes for elderly people especially Japanese.people especially Japanese.

ThreatsThreats• • Strong competition from countries like Strong competition from countries like

Thailand, Malaysia and Singapore.Thailand, Malaysia and Singapore.• • Lack of international accreditaion – a major Lack of international accreditaion – a major

inhibitor.inhibitor.• • Overseas medical care not covered by Overseas medical care not covered by

insurance providers.insurance providers.• • Under – investment in health infrastructure.Under – investment in health infrastructure.• • Exorcism is more in IndiaExorcism is more in India• • Identifying a real practitioner is a major Identifying a real practitioner is a major

problem in India.problem in India.• • Exploitation of tourists by illegal money Exploitation of tourists by illegal money

changers.changers.

Future vision and expansion Future vision and expansion of medical centersof medical centers

Corporate hospitals in developing countries are Corporate hospitals in developing countries are also establishing commercial presence also establishing commercial presence overseas .overseas .

To Indian context Apollo group has established To Indian context Apollo group has established hospitals outside the country and plans to hospitals outside the country and plans to invest roughly $4 billion to build 15 new invest roughly $4 billion to build 15 new hospitals in Malaysia, Nepal and Sri Lanka.hospitals in Malaysia, Nepal and Sri Lanka.

Another corporate group running a chain of Another corporate group running a chain of hospitals like Escorts claims to have doubled hospitals like Escorts claims to have doubled its number of overseas patients.its number of overseas patients.

RECOMMENDATIONRECOMMENDATION

Collect Data base of Uninsured patients –USA, UK, Collect Data base of Uninsured patients –USA, UK, Canada & other countries – patient segmentation.Canada & other countries – patient segmentation.

Motivate Indian/International Insurance Cos for Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas providing low cost Procedure Covers for overseas patients.patients.

Special Insurance Packages.Special Insurance Packages. Transparency & no intra hospital competition - Transparency & no intra hospital competition -

proper patient centered approach .proper patient centered approach . There is a negative perception about the country There is a negative perception about the country

because of poor hygiene and sanitation which is need because of poor hygiene and sanitation which is need to be improved.to be improved.

Aggressive marketing & awareness programs Aggressive marketing & awareness programs globallyglobally

ConclusionConclusion

Medical Tourism is perceived as one of Medical Tourism is perceived as one of the fastest growing sector in the fastest growing sector in marketing marketing ““Destination IndiaDestination India”” today. today. We now find that not only the We now find that not only the Ministry of Tourism but also various Ministry of Tourism but also various state tourism boards and even the state tourism boards and even the private sector consisting of travel private sector consisting of travel agents tour operators , hotel agents tour operators , hotel companies and other accommodation companies and other accommodation providers are all eyeing health and providers are all eyeing health and medical tourism with tremendous medical tourism with tremendous potential for future growth.potential for future growth.

Thank You…Thank You…